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MBA in Marketing at Saveetha Institute of Medical and Technical Sciences
Chennai, Tamil Nadu
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About the Specialization
What is Marketing at Saveetha Institute of Medical and Technical Sciences Chennai?
This Marketing specialization program at Saveetha Institute of Medical and Technical Sciences focuses on equipping students with essential skills for dynamic global and Indian markets. It covers strategic branding, consumer insights, digital marketing, and sales, providing a comprehensive understanding of contemporary marketing practices. The curriculum emphasizes industry relevance and practical application, preparing graduates for diverse roles in the rapidly evolving marketing landscape.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into marketing management roles in India. It also caters to working professionals aiming to upskill in specialized marketing areas like digital strategy or brand management, enabling career advancement. Additionally, aspiring entrepreneurs looking to master market entry and growth strategies within the Indian business context will find immense value.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Marketing Analyst, or Market Researcher in India. Entry-level salaries typically range from INR 4-8 LPA, with experienced professionals earning INR 8-15+ LPA. The program aligns with industry demand for data-driven marketers, fostering growth trajectories in Indian MNCs and startups, and complementing professional certifications like Google Ads or HubSpot.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Diligently study foundational subjects like Management Principles, Organizational Behavior, Managerial Economics, and Accounting. Focus on understanding key concepts thoroughly, utilizing textbooks, online lectures (e.g., NPTEL), and case studies to build a strong analytical base for future marketing strategies. Participate actively in classroom discussions to strengthen conceptual clarity.
Tools & Resources
Official textbooks, NPTEL online courses, Harvard Business Review cases, Peer study groups
Career Connection
A solid grasp of core business principles is crucial for strategic marketing roles, helping to understand business challenges and articulate marketing solutions effectively, enhancing analytical skills for entry-level positions.
Develop Robust Communication and Presentation Skills- (Semester 1-2)
Actively engage in mock presentations, group discussions, and public speaking opportunities. Seek feedback from professors and peers to refine articulation and persuasion. Joining a college Toastmasters club or participating in inter-collegiate competitions can significantly enhance your ability to pitch marketing ideas and communicate effectively with stakeholders.
Tools & Resources
Toastmasters International, Presentation software (PowerPoint, Google Slides), Mock interview sessions, Communication workshops
Career Connection
Exceptional communication is vital for client interactions, team leadership, and marketing campaign pitches. Strong presentation skills directly impact interview performance and future leadership prospects in brand management or sales roles.
Initiate Early Industry Awareness and Networking- (Semester 1-2)
Begin subscribing to business newspapers (e.g., The Economic Times, Business Standard), marketing blogs (e.g., MarketingProfs, HubSpot), and following industry leaders on LinkedIn. Attend webinars and virtual guest lectures by marketing professionals. This helps in understanding current market trends, terminologies, and identifying potential career paths in the Indian marketing landscape.
Tools & Resources
LinkedIn, Industry blogs and newsletters, Business newspapers, University career guidance webinars
Career Connection
Early industry exposure informs specialization choices, helps build a professional network, and demonstrates proactive learning to recruiters. Understanding market dynamics is key for insightful contributions in future marketing roles.
Intermediate Stage
Deep Dive into Marketing Electives and Practical Application- (Semester 3)
Choose marketing electives strategically based on career interests (e.g., Digital Marketing, Brand Management). Actively participate in project work, applying theoretical knowledge to real-world scenarios. Seek out live projects with startups or NGOs to develop and execute mini-marketing campaigns, utilizing tools like Google Ads, social media analytics, and basic CRM software.
Tools & Resources
Google Analytics, SEMrush/Ahrefs (basic usage), HubSpot CRM (free version), Case studies from IIM/ISB
Career Connection
Practical application of elective knowledge creates a strong portfolio, making you more competitive for specialized marketing roles in areas like digital strategy, brand management, or sales. Hands-on experience is highly valued by Indian recruiters.
Excel in Summer Internship for Real-world Exposure- (Semester 3 (during/after))
Maximize the learning experience from the mandatory summer internship. Focus on clearly defining project objectives, meticulously collecting and analyzing data, and developing actionable recommendations. Actively seek mentorship from industry supervisors and network within the organization. This experience is paramount for understanding corporate culture and specific industry challenges in India.
Tools & Resources
Company-specific tools, MS Excel for data analysis, Internship report guidelines, Mentor feedback sessions
Career Connection
A successful internship often leads to pre-placement offers (PPOs) and provides invaluable industry experience. It''''s a critical bridge between academics and a full-time role, demonstrating your ability to contribute to an Indian company.
Build a Professional Network and Seek Mentorship- (Semester 3)
Attend industry events, marketing conferences, and guest lectures organized by the university. Actively connect with alumni, guest speakers, and industry professionals on LinkedIn. Seek out mentors who can provide guidance on career paths, skill development, and industry insights specific to the Indian market. Participate in campus recruitment drives and career fairs.
Tools & Resources
LinkedIn, Industry conferences (e.g., AdTech, DigiMarCon India), Alumni networking events, Mentorship programs
Career Connection
A strong professional network opens doors to job opportunities, industry insights, and continuous learning. Mentorship provides personalized guidance, crucial for navigating the competitive Indian job market and accelerating career growth.
Advanced Stage
Undertake Comprehensive Project Work with Industry Relevance- (Semester 4)
Approach the final project work (dissertation) as a capstone experience. Choose a topic with clear industry relevance, preferably addressing a real business problem. Apply advanced research methodologies, statistical tools (e.g., SPSS, R), and analytical frameworks. Aim for a solution that can be presented to a potential employer, showcasing problem-solving and strategic thinking relevant to the Indian context.
Tools & Resources
SPSS/R/Python for data analysis, Research journals and databases, Academic advisors, Industry reports
Career Connection
A well-executed project demonstrates advanced analytical capabilities and a deep understanding of marketing challenges, making you highly attractive for roles requiring strategic insights or data-driven decision-making in Indian companies.
Intensive Placement Preparation and Skill Refinement- (Semester 4)
Engage rigorously in placement training, mock interviews, and group discussion practices. Tailor your resume and cover letters for specific marketing roles (e.g., Brand Management, Digital Marketing Specialist, Marketing Consultant) in India. Focus on behavioral interviews, case study analysis, and demonstrating industry-specific knowledge gained through electives and internships. Prepare a portfolio of your marketing projects.
Tools & Resources
University Placement Cell services, Online interview platforms (e.g., Pymetrics, HireVue), Aptitude test preparation materials, Portfolio of projects and certifications
Career Connection
Thorough placement preparation is critical for securing desirable job offers. Demonstrating refined skills and a clear career vision will differentiate you in competitive recruitment processes for top Indian and MNC roles.
Pursue Advanced Certifications and Continuous Learning- (Semester 4 and beyond)
Beyond the curriculum, consider pursuing advanced industry certifications in areas like Google Ads, Google Analytics, HubSpot Inbound Marketing, or advanced Excel for marketing. Stay updated with emerging trends like AI in marketing, personalization, and MarTech by reading industry reports and attending webinars. This demonstrates a commitment to lifelong learning and boosts your employability.
Tools & Resources
Google Skillshop, HubSpot Academy, Coursera/edX for specialized courses, Marketing tech blogs
Career Connection
Continuous learning and industry-recognized certifications enhance your technical skill set, making you highly desirable for roles requiring specialized expertise. This positions you for rapid career growth and leadership opportunities in the fast-paced Indian marketing industry.
Program Structure and Curriculum
Eligibility:
- A Pass in any Degree with a minimum of 50% marks / with B.E. / B.Tech. / B.Arch / B.Pharm / Agri. Candidates will be admitted based on Common Entrance Test (CET) / Management Aptitude Test (MAT) / Common Admission Test (CAT) / Joint Management Entrance Test (JMET) / Xavier Aptitude Test (XAT) / ATMA Score followed by Group Discussion and Personal Interview.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UMA122C001 | Management Principles and Practices | Core | 3 | Management Process, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Contemporary Management |
| UMA122C002 | Organizational Behavior | Core | 3 | Foundations of OB, Perception and Individual Decision Making, Attitudes and Values, Motivation Theories, Group Dynamics and Teamwork |
| UMA122C003 | Managerial Economics | Core | 3 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structure and Pricing Strategies, Capital Budgeting and Risk |
| UMA122C004 | Accounting for Managers | Core | 3 | Financial Accounting Concepts, Preparation of Financial Statements, Analysis of Financial Statements, Cost Accounting Basics, Budgeting and Variance Analysis |
| UMA122C005 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Company Law Essentials, Consumer Protection Act |
| UMA122C006 | Business Statistics | Core | 3 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Correlation and Regression Analysis, Hypothesis Testing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UMA122C007 | Marketing Management | Core | 3 | Marketing Concepts and Environment, Consumer and Business Markets, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Strategies |
| UMA122C008 | Human Resource Management | Core | 3 | HRM Functions and Roles, Job Analysis, Recruitment, Selection, Training and Development, Performance Management, Compensation and Employee Relations |
| UMA122C009 | Financial Management | Core | 3 | Goals of Financial Management, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy |
| UMA122C010 | Operations Management | Core | 3 | Production Systems and Layout, Inventory Management, Quality Management and Control, Supply Chain Management, Project Scheduling Techniques |
| UMA122C011 | Research Methods for Management | Core | 3 | Research Design and Process, Sampling Techniques, Data Collection Methods, Data Analysis and Interpretation, Report Writing |
| UMA122C012 | Business Communication | Core | 3 | Principles of Communication, Oral and Written Communication, Business Correspondence, Presentation Skills, Group Discussion and Interview Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UMA122C013 | Entrepreneurship and Innovation | Core | 3 | Concept of Entrepreneurship, Business Plan Formulation, Sources of Funding, Legal and Regulatory Aspects, Innovation Management |
| UMA122C014 | Strategic Management | Core | 3 | Strategic Planning Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| UMA122C015 | Business Analytics | Core | 3 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Big Data Concepts |
| UMA122C016 | Project Management | Core | 3 | Project Life Cycle, Project Planning and Scheduling, Project Risk Management, Resource Allocation, Project Monitoring and Control |
| UMA122E101 | Consumer Behaviour | Elective | 3 | Introduction to Consumer Behavior, Individual Influences on Behavior, Group and Cultural Influences, Consumer Decision Making Process, Consumer Research and Ethics |
| UMA122E102 | Advertising and Brand Management | Elective | 3 | Role of Advertising, Advertising Planning and Media Strategy, Brand Identity and Positioning, Brand Equity Measurement, Brand Extension and Rejuvenation |
| UMA122E103 | Sales and Distribution Management | Elective | 3 | Personal Selling Process, Sales Force Management, Marketing Channels and Logistics, Retail Management, E-commerce Distribution |
| UMA122E104 | Services Marketing | Elective | 3 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Delivery, Relationship Marketing, Global Services Marketing |
| UMA122P001 | Summer Internship | Project | 6 | Problem Identification, Data Collection and Analysis, Report Writing, Presentation of Findings, Industry Exposure |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UMA122C017 | International Business Management | Core | 3 | Globalization and Trade Theories, Foreign Direct Investment, International Financial Management, Global Marketing Strategies, Cross-Cultural Management |
| UMA122C018 | Ethics and Corporate Social Responsibility | Core | 3 | Foundations of Business Ethics, Ethical Decision Making, Corporate Governance, CSR Models and Implementation, Sustainability and Stakeholder Management |
| UMA122E105 | Digital Marketing | Elective | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing |
| UMA122E106 | Rural Marketing | Elective | 3 | Indian Rural Environment, Rural Consumer Behavior, Product and Pricing for Rural Markets, Rural Distribution Strategies, Promotion in Rural India |
| UMA122E107 | Retail Management | Elective | 3 | Retail Formats and Theories, Merchandising and Category Management, Store Operations and Layout, Retail Technology and CRM, Retail Supply Chain Management |
| UMA122E108 | Marketing Research | Elective | 3 | Marketing Research Process, Problem Definition and Research Design, Data Collection and Questionnaire Design, Scaling Techniques and Data Analysis, Report Preparation and Presentation |
| UMA122P002 | Project Work | Project | 12 | In-depth Problem Identification, Extensive Literature Review, Advanced Data Analysis, Thesis Writing, Viva Voce Examination |
