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BBA in Banking And Financial Services at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Banking and Financial Services at SRM Institute of Science and Technology Chengalpattu?
This BBA Banking and Financial Services program at SRM Institute of Science and Technology focuses on equipping students with expertise in financial markets, banking operations, investment strategies, and risk management. It is particularly relevant in India''''s rapidly evolving financial sector, driven by digital transformation and increased financial inclusion initiatives. The program aims to develop highly skilled professionals ready for diverse roles across traditional banks, fintech companies, and a variety of financial institutions, providing a strong theoretical and practical foundation for a successful career in the dynamic Indian financial landscape.
Who Should Apply?
This program is ideal for fresh graduates from a 10+2 background who are seeking entry into India''''s robust banking and financial services industry, especially those with a keen interest in finance, economics, and business. It also caters to individuals aspiring for roles in wealth management, retail banking, corporate banking, or financial analysis. No specific prior finance experience is mentioned as a prerequisite, making it accessible for ambitious students eager to build a foundational career in this critical sector.
Why Choose This Course?
Graduates of this program can expect to pursue diverse India-specific career paths, including roles as financial analysts, wealth managers, bank officers, credit managers, investment advisors, and operations executives within financial institutions. Entry-level salaries in India typically range from INR 3 to 6 lakhs per annum, with experienced professionals earning significantly higher based on performance and specialization. The curriculum aligns with competencies required for various professional certifications like those offered by NISM, enhancing growth trajectories in major Indian and multinational financial companies operating in the country.
Student Success Practices
Foundation Stage
Build a Strong Quantitative and Business Foundation- (Semester 1-2)
Dedicate significant effort to mastering core subjects like Business Economics, Business Accounting, and Business Statistics. Utilize online learning platforms such as Khan Academy or NPTEL for conceptual clarity and practice problems regularly. Proficiency in these areas is fundamental for understanding complex financial models and data analysis prevalent in the finance industry.
Tools & Resources
Khan Academy (Economics, Accounting), NPTEL (Statistics), Excel for basic data handling
Career Connection
A strong foundation in these subjects is a prerequisite for most entry-level finance roles, enabling better comprehension of financial statements, market dynamics, and quantitative analysis.
Develop Essential Communication and Professional Skills- (Semester 1-2)
Actively participate in English communication classes, group discussions, and presentations. Join college clubs focused on public speaking, debating, or business communication. Enhancing soft skills, professional etiquette, and clarity in communication is highly valued in the Indian banking and financial services sector for effective client interaction and team collaboration.
Tools & Resources
Toastmasters International (for public speaking, if available), College Communication Labs, Online tutorials on professional etiquette
Career Connection
Effective communication skills are crucial for interviews, client relationships, and internal reporting, directly impacting career progression and networking opportunities.
Master Basic Business Computing Applications- (Semester 1-2)
Gain proficiency in the Microsoft Office Suite, especially Excel for data management and basic analysis, and PowerPoint for impactful presentations. Diligently complete assignments using these tools and proactively seek online tutorials or workshops for advanced functions relevant to business. This practical skill is universally expected in virtually all business and finance roles.
Tools & Resources
Microsoft Learn (for Office certifications), YouTube tutorials for advanced Excel, College computer labs
Career Connection
Strong command over business software improves efficiency, data handling capabilities, and presentation skills, making candidates more attractive to employers.
Intermediate Stage
Engage Deeply with Core Financial Concepts and Industry Trends- (Semester 3-5)
Beyond classroom learning, delve into subjects like Financial Management, Indian Banking System, and Investment Management. Make it a daily habit to read leading financial newspapers (e.g., The Economic Times, Livemint) and follow reputable financial news channels. Participate in finance quizzes, mock stock market competitions, and virtual trading games to apply theoretical knowledge to real-world Indian market scenarios.
Tools & Resources
Financial Newspapers (Economic Times, Business Standard), Moneycontrol.com, NISM certifications preparatory material
Career Connection
A strong grasp of current financial affairs and market dynamics is critical for roles in investment, banking, and financial analysis, demonstrating a keen interest and readiness for the industry.
Seek Early Practical Industry Exposure- (Semester 3-5)
Proactively search for summer internships, short-term projects, or volunteering opportunities in local banks, mutual funds, non-banking financial companies (NBFCs), or financial advisory firms during semester breaks. Even limited exposure can provide invaluable insights into banking operations, financial product distribution, and industry culture, helping clarify career interests within the Indian financial ecosystem.
Tools & Resources
College placement cell, LinkedIn, Internshala, Company websites for internships
Career Connection
Practical experience enhances resumes, provides networking opportunities, and helps validate career choices, often leading to pre-placement offers or informed job applications.
Network and Participate in Specialized Finance Competitions- (Semester 3-5)
Attend webinars, seminars, and guest lectures by financial professionals organized by the institution or external bodies. Join student chapters of financial associations like NISM or local investor forums. Actively participate in inter-college finance competitions, case study challenges, or business simulation games to apply learned concepts, build a professional network, and enhance problem-solving skills, which are highly valued in the competitive Indian job market.
Tools & Resources
LinkedIn for professional networking, College Clubs and Societies, Industry specific events
Career Connection
Networking opens doors to mentorship, job opportunities, and industry insights. Competition participation showcases analytical skills and problem-solving abilities to potential employers.
Advanced Stage
Intensive Placement Preparation and Skill Specialization- (Semester 6)
Focus intensely on subjects like Digital Banking & Finance and Wealth Management, which are highly relevant in today''''s financial landscape. Dedicate significant time to mock interviews, aptitude test preparation, and resume building workshops offered by the career services cell. Pursue relevant NISM certifications (e.g., Equity Derivatives, Mutual Funds) to gain a distinct competitive edge in the Indian financial job market and align with specific career interests.
Tools & Resources
College career services, Online aptitude platforms (e.g., IndiaBix), NISM Certifications (official website)
Career Connection
Targeted preparation significantly increases chances of securing desired roles in top financial institutions. Certifications validate specialized knowledge and commitment.
Undertake a Comprehensive and Industry-Relevant Project/Dissertation- (Semester 6)
Choose a project or dissertation topic that is closely aligned with your specific career aspirations within banking or financial services, such as ''''The Impact of UPI on Indian Retail Banking'''' or ''''Analysis of Wealth Management Strategies for HNIs in India''''. Conduct thorough primary and secondary research, apply appropriate data analysis techniques, and present your findings professionally. This demonstrates advanced analytical and research capabilities to potential employers.
Tools & Resources
Academic databases (JSTOR, EBSCO), Statistical software (SPSS, R basics), Mentorship from faculty/industry experts
Career Connection
A well-executed project highlights your ability to conduct independent research, solve complex problems, and apply theoretical knowledge, which is highly valued for research and analytical roles.
Develop Leadership and Ethical Decision-Making Abilities- (Semester 6)
Actively seek and take on leadership roles within student organizations, academic projects, or college events. Engage in critical discussions on business ethics and corporate governance, especially in the context of financial scandals and regulatory challenges in India. Demonstrating strong leadership and an unwavering commitment to ethical practices is paramount for long-term success and trust-building in the Indian financial sector, paving the way for future managerial and leadership positions.
Tools & Resources
Leadership workshops, Case studies on ethical dilemmas in finance, Mentors
Career Connection
Leadership experience and a strong ethical compass are crucial for career advancement, particularly into managerial and senior positions where integrity and decision-making are paramount.
Program Structure and Curriculum
Eligibility:
- A pass in 10+2 or Equivalent Examination with minimum 50% aggregate marks.
Duration: 3 years / 6 semesters
Credits: 130 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB101J | FOUNDATIONAL ENGLISH | Core | 3 | Communication Skills, Grammar and Vocabulary, Reading Comprehension, Writing Business Correspondence, Basic Presentation Skills |
| 21BB102J | BUSINESS ECONOMICS | Core | 3 | Demand and Supply Analysis, Elasticity of Demand, Market Structures, National Income Accounting, Inflation and Unemployment |
| 21BB103J | BUSINESS ACCOUNTING | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Preparation of Financial Statements, Depreciation Accounting |
| 21BB104J | MANAGEMENT CONCEPTS AND PRACTICES | Core | 3 | Principles of Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination |
| 21BB105J | INTRODUCTION TO BUSINESS ANALYTICS | Core | 3 | Introduction to Data Analysis, Spreadsheet Applications for Business, Data Visualization, Descriptive Statistics, Business Intelligence Concepts |
| 21BB106J | ENVIRONMENTAL SCIENCE | Core | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Environmental Ethics, Sustainable Development |
| 21BB107J | BUSINESS COMPUTING LAB | Core | 2 | Microsoft Word for Document Creation, Microsoft Excel for Data Handling, Microsoft PowerPoint for Presentations, Internet and Email Usage, Basic Data Entry and Formatting |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB201J | COMMUNICATIVE ENGLISH | Core | 3 | Advanced Communication Strategies, Report Writing and Documentation, Public Speaking Techniques, Group Discussion Skills, Interview Preparation |
| 21BB202J | MARKETING MANAGEMENT | Core | 4 | Marketing Mix (4Ps), Consumer Behavior, Market Segmentation and Targeting, Product Life Cycle, Pricing and Promotion Strategies |
| 21BB203J | COST AND MANAGEMENT ACCOUNTING | Core | 4 | Cost Concepts and Classifications, Cost Sheet Preparation, Budgeting and Budgetary Control, Variance Analysis, Marginal Costing for Decision Making |
| 21BB204J | BUSINESS STATISTICS | Core | 3 | Measures of Central Tendency and Dispersion, Probability Theory, Hypothesis Testing, Correlation and Regression Analysis, Sampling Methods |
| 21BB205J | ENTREPRENEURSHIP DEVELOPMENT | Core | 3 | Entrepreneurial Process, Business Plan Development, Startup Ecosystem, Sources of Funding for Startups, Innovation and Creativity |
| 21BB206J | HUMAN RESOURCE MANAGEMENT | Core | 3 | HR Planning and Recruitment, Training and Development, Performance Appraisal, Compensation and Benefits, Employee Relations |
| 21BB207J | ADVANCED BUSINESS COMPUTING LAB | Core | 2 | Advanced Excel Functions, Introduction to Database Management (MS Access), Data Analysis Tools, Cloud Computing Basics, Cybersecurity Awareness |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB301J | OPERATIONS MANAGEMENT | Core | 3 | Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management, Project Management Fundamentals |
| 21BB302J | FINANCIAL MANAGEMENT | Core | 4 | Capital Budgeting Decisions, Working Capital Management, Sources of Finance, Cost of Capital, Dividend Policy |
| 21BB303J | BUSINESS RESEARCH METHODS | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Questionnaire Design, Data Analysis and Interpretation |
| 21BB304J | INDIAN BANKING SYSTEM | Core - Specialization | 4 | Structure of Indian Banking, Reserve Bank of India (RBI), Commercial Banks and Cooperatives, Banking Reforms and Regulations, Digital Banking Initiatives |
| 21BB305J | FINANCIAL SERVICES | Core - Specialization | 4 | Merchant Banking, Mutual Funds and AMCs, Insurance Products and Regulations, Venture Capital and Private Equity, Lease and Hire Purchase Financing |
| 21BB306J | PROFESSIONAL SKILLS DEVELOPMENT | Core | 2 | Soft Skills for Workplace, Presentation and Public Speaking, Group Discussion Strategies, Interview Techniques, Personal Branding and Etiquette |
| 21BB307J | COMMUNICATION LAB | Core | 1 | Oral Communication Practice, Listening Comprehension, Role-Plays and Simulations, Extempore Speaking, Business Presentations Practice |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB401J | QUANTITATIVE TECHNIQUES FOR BUSINESS | Core | 3 | Linear Programming, Transportation and Assignment Problems, Decision Theory, Queuing Theory, Game Theory |
| 21BB402J | MANAGEMENT INFORMATION SYSTEM | Core | 3 | Information Systems in Business, Database Management Systems, E-commerce and E-business, Decision Support Systems, Cybersecurity Fundamentals |
| 21BB403J | INCOME TAX LAW AND PRACTICE | Core - Specialization | 4 | Income Tax Act 1961, Heads of Income, Deductions and Rebates, Assessment Procedures, Tax Planning Strategies |
| 21BB404J | BANKING OPERATIONS AND TECHNOLOGY | Core - Specialization | 4 | Account Opening and KYC, Types of Banking Transactions, Digital Payment Systems, Core Banking Solutions (CBS), Banking Frauds and Risk Management |
| 21BB405J | INVESTMENT MANAGEMENT | Core - Specialization | 4 | Investment Avenues, Risk and Return Analysis, Portfolio Management, Fundamental Analysis, Technical Analysis |
| 21BBFSE01 | FINANCIAL DERIVATIVES | Elective | 3 | Introduction to Derivatives, Futures Contracts, Options Contracts, Swaps and Forwards, Hedging and Speculation Strategies |
| 21BB406J | PROJECT MANAGEMENT | Core | 3 | Project Life Cycle, Project Planning and Scheduling, Risk Management in Projects, Resource Allocation, Project Monitoring and Control |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB501J | INTERNATIONAL BUSINESS | Core | 3 | Global Economic Environment, International Trade Theories, Foreign Exchange Market, International Marketing, Foreign Direct Investment (FDI) |
| 21BB502J | GOODS AND SERVICE TAX AND CUSTOMS LAW | Core - Specialization | 4 | GST Framework in India, GST Registration and Returns, Input Tax Credit, Customs Duty Calculation, Valuation under Customs Act |
| 21BB503J | RISK MANAGEMENT AND INSURANCE | Core - Specialization | 4 | Introduction to Risk Management, Risk Identification and Assessment, Life Insurance Principles, General Insurance Types, Reinsurance Concepts |
| 21BB504J | TREASURY AND FOREX MANAGEMENT | Core - Specialization | 4 | Treasury Operations in Banks, Money Market Instruments, Foreign Exchange Market Operations, Exchange Rate Risk Management, Hedging Techniques |
| 21BBFSE02 | MERCHANT BANKING AND FINANCIAL ADVISORY SERVICES | Elective | 3 | Role of Merchant Bankers, Capital Issue Management, Portfolio Management Services, Credit Syndication, Project Appraisal and Advisory |
| 21BBI01J | INTERNSHIP / INDUSTRIAL TRAINING | Core - Practical | 2 | Practical Application of Knowledge, Industry Exposure, Skill Development in Real-world Setting, Report Writing on Internship Experience, Professional Networking |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB601J | LEGAL ASPECTS OF BUSINESS | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Companies Act, Negotiable Instruments Act |
| 21BB602J | BUSINESS ETHICS AND CORPORATE GOVERNANCE | Core | 3 | Ethical Theories in Business, Corporate Social Responsibility (CSR), Whistleblowing Mechanisms, Corporate Governance Principles, Role of Board of Directors |
| 21BB603J | DIGITAL BANKING AND FINANCE | Core - Specialization | 4 | FinTech Ecosystem, Mobile and Internet Banking, Digital Payment Systems (UPI, IMPS), Blockchain in Finance, AI and Machine Learning in Banking |
| 21BB604J | WEALTH MANAGEMENT | Core - Specialization | 4 | Financial Planning Process, Asset Allocation Strategies, Retirement Planning, Estate Planning, Taxation and Investment Products |
| 21BBFSE03 | MICROFINANCE AND FINANCIAL INCLUSION | Elective | 3 | Concepts of Microfinance, Self-Help Groups (SHGs), Financial Inclusion Initiatives in India, Rural Finance and Development, Micro Insurance Products |
| 21BBPR01J | PROJECT WORK / DISSERTATION | Core - Project | 6 | Problem Identification and Research Design, Literature Review, Data Collection and Analysis, Report Writing and Documentation, Presentation of Findings |
