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BBA in Entrepreneurship at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Entrepreneurship at SRM Institute of Science and Technology Chengalpattu?
This Entrepreneurship program at SRM Institute of Science and Technology focuses on nurturing innovative business leaders ready for India''''s dynamic startup ecosystem. It emphasizes practical skills in new venture creation, funding, and growth strategies, preparing students to launch successful enterprises or lead entrepreneurial initiatives within existing organizations. The curriculum is designed to align with the country''''s push for self-reliance and innovation.
Who Should Apply?
This program is ideal for aspiring entrepreneurs, individuals from business families seeking to innovate, and young professionals aiming for management roles in startups or MSMEs. It also suits graduates eager to explore self-employment or those keen on understanding the intricate processes of business creation and scaling in the rapidly evolving Indian market. No specific prior business experience is strictly required, just a strong drive.
Why Choose This Course?
Graduates of this program can expect diverse career paths, including startup founder, business development manager, venture capitalist analyst, or family business leader in India. Entry-level salaries range from INR 3-6 LPA, potentially growing significantly with experience and successful ventures. The program provides a solid foundation for pursuing higher education in business or professional certifications relevant to startup ecosystems.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Diligently study core subjects like Management Principles, Financial Accounting, and Business Economics. Use online platforms like NPTEL or Coursera for supplementary learning and practice case studies to solidify understanding of foundational business concepts critical for any entrepreneurial venture.
Tools & Resources
NPTEL, Coursera, Harvard Business Review case studies
Career Connection
A strong grasp of fundamentals ensures better strategic decision-making and problem-solving, which are essential for navigating the initial challenges of a startup and impressing future employers or investors.
Develop Communication and Digital Literacy- (Semester 1-2)
Actively participate in communication workshops, debate clubs, and hone presentation skills. Simultaneously, gain proficiency in essential business software and digital tools. Attend basic workshops on MS Office, data analysis tools, and social media management for business.
Tools & Resources
Toastmasters International, LinkedIn Learning, Microsoft Office Specialist certifications
Career Connection
Effective communication is vital for pitching ideas and networking, while digital literacy is non-negotiable for operating in modern, tech-driven Indian businesses and startups.
Engage in Peer Learning and Networking- (Semester 1-2)
Form study groups and participate in college entrepreneurship clubs or societies. Engage with seniors and alumni to understand industry trends and gain initial insights into startup challenges. Attend campus talks by successful entrepreneurs.
Tools & Resources
SRMIST Entrepreneurship Cell, LinkedIn, Alumni mentorship programs
Career Connection
Building a strong network early on provides mentorship, potential co-founders, and opens doors to internship opportunities, critical for a successful entrepreneurial journey in India.
Intermediate Stage
Undertake Mini Business Projects and Ideation- (Semester 3-5)
Apply theoretical knowledge by participating in college-level business plan competitions, hackathons, or starting small campus ventures. Focus on identifying market gaps and developing innovative solutions, even on a small scale. Document lessons learned rigorously.
Tools & Resources
Startup India Learning Program, Business Model Canvas, Lean Startup methodology
Career Connection
Hands-on experience in ideation and execution builds practical entrepreneurial skills, making you more attractive to incubators, investors, and startup employers for their critical roles.
Seek Industry Internships and Mentorship- (Semester 4-5)
Actively pursue summer internships in startups, incubators, or MSMEs focusing on roles like business development, marketing, or operations. Seek out and connect with mentors from the local startup ecosystem who can provide guidance and industry insights.
Tools & Resources
Internshala, AngelList India, Local Chamber of Commerce events
Career Connection
Internships provide invaluable real-world exposure to the Indian business environment, refine specialized skills, and often lead to pre-placement offers or crucial industry contacts for future ventures.
Develop Financial Acumen and Funding Knowledge- (Semester 4-5)
Deepen understanding of financial management, cost accounting, and specifically, ''''Funding New Ventures''''. Practice financial modeling and prepare mock investor pitches. Attend workshops on various funding avenues prevalent in India, like angel investing and venture capital.
Tools & Resources
Venture Capital funds in India (e.g., Sequoia India), Tie Chennai events, Online financial modeling courses
Career Connection
Proficiency in financial planning and fundraising is paramount for entrepreneurs, directly impacting a startup''''s viability and ability to attract investment in the competitive Indian market.
Advanced Stage
Refine Business Plans and Build Prototypes- (Semester 6)
Utilize the ''''Major Project'''' in the final semester to develop a comprehensive business plan for a genuine startup idea. Seek feedback from industry experts and faculty. If feasible, build a minimum viable product (MVP) or prototype to validate your concept and present it at demo days.
Tools & Resources
Incubation centers at SRMIST, Figma/Adobe XD for UI/UX, No-code development platforms
Career Connection
A well-researched business plan and a functional prototype are crucial for securing seed funding, attracting co-founders, and effectively launching your venture post-graduation.
Engage with the Startup Ecosystem Actively- (Semester 6)
Attend startup expos, pitch competitions, and networking events organized by industry bodies and government initiatives like Startup India. Network with founders, investors, and potential customers to gain market insights and build crucial relationships.
Tools & Resources
NASSCOM events, TiE Global Summits, Startup India Hub
Career Connection
Direct engagement positions you at the heart of the Indian startup ecosystem, providing access to funding opportunities, mentorship, and invaluable market intelligence for launching or joining a high-growth company.
Focus on Placement or Venture Launch Readiness- (Semester 6)
Based on your career goal, either rigorously prepare for placements with companies that value entrepreneurial skills or dedicate time to formalizing your startup. Practice interview skills, refine your resume/portfolio, or work on legal and registration aspects of your venture for immediate post-graduation execution.
Tools & Resources
SRMIST Placement Cell, Mock interview platforms, Startup India registration portal
Career Connection
Proactive preparation ensures a smooth transition post-graduation, whether entering a corporate role, joining a fast-growing startup, or successfully launching and registering your own entrepreneurial venture in India.
Program Structure and Curriculum
Eligibility:
- Pass in HSC / 10+2 / PUC or equivalent examination from a recognized Board with a minimum aggregate of 50%.
Duration: 3 years (6 Semesters)
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC101 | Management Principles and Practices | Core | 4 | Nature of Management, Planning and Organizing, Directing and Controlling, Managerial Ethics, Decision Making |
| BBAC102 | Business Economics | Core | 4 | Demand and Supply Analysis, Production and Cost, Market Structures, Macroeconomic Environment, Economic Policies |
| BBAC103 | Financial Accounting | Core | 4 | Accounting Concepts, Journal and Ledger, Financial Statements, Depreciation Methods, Ratio Analysis |
| BBAC104 | Business Communication | Core | 3 | Verbal and Non-Verbal Communication, Report Writing, Presentation Skills, Group Discussion, Intercultural Communication |
| BBAC105 | Computer Applications in Business | Core (Theory & Practical) | 3 | MS Office Suite, Internet and E-commerce, Data Management, Business Analytics Tools, Cyber Security Basics |
| BBAC106 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems, Biodiversity, Pollution Types, Natural Resources, Sustainable Development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC201 | Organizational Behavior | Core | 4 | Perception and Attitude, Motivation Theories, Group Dynamics, Leadership Styles, Conflict Management |
| BBAC202 | Marketing Management | Core | 4 | Marketing Mix, Consumer Behavior, Market Segmentation, Product Life Cycle, Branding Strategies |
| BBAC203 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBAC204 | Business Statistics | Core | 4 | Data Collection and Presentation, Probability Distributions, Hypothesis Testing, Regression Analysis, Time Series Analysis |
| BBAC205 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection, Intellectual Property Rights, Company Law |
| BBAC206 | Professional Ethics and Human Values | Ability Enhancement Compulsory Course | 2 | Ethical Theories, Corporate Governance, Values and Culture, Social Responsibility, Professionalism |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC301 | Production and Operations Management | Core | 4 | Operations Strategy, Facility Layout, Inventory Control, Quality Management, Supply Chain Basics |
| BBAC302 | Cost and Management Accounting | Core | 4 | Cost Concepts, Budgeting Techniques, Variance Analysis, Marginal Costing, Decision Making |
| BBAC303 | Research Methods in Business | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| BBACAC01 | Indian Economy and Entrepreneurship | Core/Skill Enhancement Course | 3 | Indian Economic Policies, Entrepreneurial Ecosystem, Startup India Initiatives, MSMEs in India, Business Environment |
| BBAC305 | Digital Marketing | Skill Enhancement Course | 3 | Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC401 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy, Financial Markets |
| BBAC402 | Entrepreneurship Development | Discipline Specific Elective (Entrepreneurship Specialization) | 4 | Entrepreneurial Mindset, Opportunity Identification, Business Plan Formulation, Startup Ecosystem, Innovation Strategies |
| BBAC403 | Legal Aspects of Business | Core | 3 | Company Formation, Partnership Act, Negotiable Instruments, Intellectual Property Rights, Cyber Law |
| BBADSE01 | New Venture Creation | Discipline Specific Elective (Entrepreneurship Specialization) | 4 | Ideation Process, Business Model Canvas, Market Research, Product Development, Go-to-Market Strategy |
| BBAC405 | Summer Internship | Project/Practical | 2 | Industry Exposure, Report Writing, Presentation Skills, Practical Application, Problem Solving |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC501 | International Business | Core | 4 | Global Trade, WTO Regulations, Foreign Exchange Markets, International Marketing, Cross-Cultural Management |
| BBAC502 | Business Analytics | Skill Enhancement Course | 4 | Data Visualization, Predictive Analytics, Spreadsheet Modeling, Business Intelligence, Decision Support Systems |
| BBADSE02 | Funding New Ventures | Discipline Specific Elective (Entrepreneurship Specialization) | 4 | Angel Investors, Venture Capital, Crowd Funding, Bootstrapping Strategies, Financial Projections |
| BBADSE03 | Family Business Management | Discipline Specific Elective (Entrepreneurship Specialization) | 4 | Family Business Dynamics, Governance Structures, Succession Planning, Conflict Resolution, Professionalization |
| BBADSE04 | Project Management | Discipline Specific Elective (Entrepreneurship Specialization) | 4 | Project Life Cycle, Project Planning, Risk Management, Resource Allocation, Project Closure |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC601 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Implementation Strategies, Evaluation and Control, Corporate Governance |
| BBADSE05 | Entrepreneurial Marketing | Discipline Specific Elective (Entrepreneurship Specialization) | 4 | Lean Marketing, Digital Marketing for Startups, Brand Building, Customer Acquisition, Growth Hacking |
| BBADSE06 | Social Entrepreneurship | Discipline Specific Elective (Entrepreneurship Specialization) | 4 | Social Impact Models, Sustainable Business Models, Funding Social Ventures, Measuring Impact, CSR Integration |
| BBADSE07 | Innovation Management | Discipline Specific Elective (Entrepreneurship Specialization) | 4 | Types of Innovation, Innovation Process, Design Thinking, Intellectual Property Management, Fostering Creativity |
| BBAC605 | Major Project / Dissertation | Project | 6 | Research Design, Data Analysis, Project Implementation, Report Writing, Presentation Skills |
