.png&w=1920&q=75)
BBA in Digital Marketing at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
.png&w=1920&q=75)
About the Specialization
What is Digital Marketing at SRM Institute of Science and Technology Chengalpattu?
This Digital Marketing program at SRM Institute of Science and Technology focuses on equipping students with essential skills for the dynamic digital landscape. With India''''s rapid digital adoption, the program emphasizes practical application of strategies in SEO, SEM, social media, content marketing, and analytics, aligning with industry demands for skilled professionals. It prepares graduates for diverse roles in the growing online economy.
Who Should Apply?
This program is ideal for 10+2 graduates seeking entry into the burgeoning digital marketing field. It also benefits aspiring entrepreneurs looking to leverage online channels for business growth and working professionals aiming to upskill for career advancement in e-commerce, advertising, or brand management roles within India. No specific prerequisite background beyond 10+2 is required.
Why Choose This Course?
Graduates can expect diverse career paths in India, including Digital Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketer, and Web Analyst. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program provides a strong foundation for professional certifications like Google Ads, HubSpot, and Meta Blueprint, enhancing career growth trajectories in Indian companies.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core business subjects like Principles of Management, Financial Accounting, and Marketing Management. These subjects provide the essential context for digital marketing strategies, enabling a holistic business perspective.
Tools & Resources
NPTEL courses on management, Online business journals (e.g., Economic Times), Case studies related to Indian companies, Peer study groups for collaborative learning
Career Connection
A solid business foundation ensures you can connect digital marketing tactics to broader business objectives, making you a more valuable asset in any Indian organization seeking data-driven marketing professionals.
Master Digital Marketing Basics through Labs- (Semester 1-2)
Actively participate in Digital Marketing Labs (Lab I & II) to get hands-on experience with fundamental tools. Experiment with social media platforms, website analytics, and basic SEO/SEM concepts beyond classroom hours to reinforce learning.
Tools & Resources
Google Analytics Demo Account, Facebook Business Manager, Canva for basic design, Basic SEO plugins for WordPress (e.g., Yoast SEO), Free online tutorials and workshops
Career Connection
Practical exposure to tools from day one builds confidence and makes you job-ready for entry-level roles as a Digital Marketing Executive or Social Media Coordinator in Indian agencies or businesses.
Enhance Communication and Soft Skills- (Semester 1-2)
Utilize the Communication Skills Lab and participate in debates, presentations, and group discussions. Practice professional writing and public speaking, which are crucial for interacting with clients and teams in the Indian corporate environment.
Tools & Resources
Toastmasters International clubs for public speaking, Professional communication workshops, LinkedIn Learning courses on soft skills, Regular feedback from peers and mentors
Career Connection
Strong communication skills are vital for effective client interaction, team collaboration, and successful interviews for placements in India''''s competitive job market, enabling clear articulation of marketing ideas.
Intermediate Stage
Specialize in Key Digital Marketing Domains- (Semester 3-5)
Deep dive into specialized subjects like Consumer Behaviour, Digital Marketing Strategies, and Web Analytics. Focus on understanding the nuances of each domain and how they integrate into a comprehensive digital strategy for diverse businesses.
Tools & Resources
HubSpot Academy certifications, Google Skillshop (Google Ads, Google Analytics), Advanced analytics dashboards (e.g., SEMrush, Ahrefs demos), Industry blogs (e.g., Moz, Search Engine Journal)
Career Connection
Developing expertise in specific areas allows you to target specialized roles like SEO Specialist, Social Media Manager, or Performance Marketing Analyst, aligning with specific industry demands in the Indian digital sector.
Pursue Certifications and Live Projects- (Semester 3-5)
Complete industry-recognized certifications (e.g., Google Ads, Google Analytics, HubSpot Inbound Marketing) and actively seek out live projects or internships. Apply classroom knowledge to real-world campaigns for local businesses or startups.
Tools & Resources
Official certification platforms (Google, HubSpot, Meta), Local business directories for project leads, College placement cell for internship opportunities, Freelancing platforms for small projects (e.g., Internshala)
Career Connection
Certifications validate your skills, and live project experience provides a strong portfolio, significantly boosting your employability for mid-level roles and internships in Indian companies, demonstrating practical application.
Network and Participate in Competitions- (Semester 3-5)
Attend industry webinars, workshops, and digital marketing conferences. Participate in inter-college digital marketing competitions or hackathons. Network with professionals and thought leaders in the Indian digital space.
Tools & Resources
LinkedIn for professional networking, Industry associations (e.g., DMA India), Event listing platforms (e.g., Eventbrite for local events), College clubs and societies focused on marketing
Career Connection
Networking opens doors to mentorship, internships, and job opportunities, while competition participation hones problem-solving skills and provides valuable experience for your resume, enhancing visibility in the job market.
Advanced Stage
Master Strategic Digital Campaign Management- (Semester 6)
Focus on integrating all digital marketing components learned throughout the program into a cohesive strategy, particularly in subjects like Business Policy and Strategic Management, and Online Reputation Management. Understand budget allocation, ROI measurement, and cross-channel optimization.
Tools & Resources
Integrated marketing dashboards, Advanced analytics platforms (e.g., Adobe Analytics, Google Data Studio), Case studies of successful Indian digital campaigns, Strategic management frameworks and simulations
Career Connection
This holistic understanding prepares you for leadership roles such as Digital Marketing Strategist, Campaign Manager, or Marketing Consultant, demanding a strategic perspective in the Indian market for complex campaigns.
Excel in Project Work and Presentation- (Semester 6)
Dedicate significant effort to your final semester Project Work. Choose a challenging topic that allows you to demonstrate comprehensive digital marketing skills, from research to execution and impact analysis. Refine your presentation skills.
Tools & Resources
Research databases (e.g., EBSCOHost, JSTOR), Data visualization tools (e.g., Tableau Public), Presentation software (e.g., PowerPoint, Google Slides), Mentorship from faculty and industry experts, mock presentations
Career Connection
A well-executed project acts as a capstone, showcasing your abilities to potential employers and preparing you for real-world project management and reporting responsibilities, critical for impactful roles.
Intensive Placement Preparation and Personal Branding- (Semester 6)
Engage in rigorous placement training, including mock interviews, group discussions, and aptitude tests. Develop a strong personal brand online through your LinkedIn profile, portfolio website, and professional network, highlighting your digital marketing expertise.
Tools & Resources
College placement cell resources, Online interview practice platforms (e.g., Pramp), Professional resume builders, Personal branding workshops, portfolio websites (e.g., Behance, personal blog)
Career Connection
This focused preparation is critical for securing desirable job roles in top Indian and multinational companies, showcasing your readiness for professional challenges and a competitive job market.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 or equivalent with minimum aggregate of 50%
Duration: 3 years / 6 semesters
Credits: 160 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB101J | Business Communication | Core | 4 | Introduction to Communication, Types of Communication, Business Etiquettes, Report Writing, Presentation Skills, Group Discussion |
| 21BB102J | Principles of Management | Core | 4 | Management Process, Planning, Organizing, Staffing, Directing, Controlling, Modern Management |
| 21BB103J | Business Economics | Core | 4 | Managerial Economics, Demand Analysis, Production Analysis, Market Structures, Pricing Policies |
| 21BB104J | Business Mathematics | Core | 4 | Matrices, Determinants, Calculus (Differentiation, Integration), Financial Mathematics, Linear Programming |
| 21BB105J | Financial Accounting | Core | 4 | Accounting Principles, Journal, Ledger, Trial Balance, Final Accounts, Depreciation, Ratio Analysis |
| 21BB106L | Digital Marketing Lab - I | Lab | 2 | Digital Marketing Tools, Website Analytics, Social Media Platforms, Campaign Setup Basics, SEO Fundamentals |
| 21BB107L | Communication Skills Lab | Lab | 2 | Public Speaking, Interview Techniques, Professional Correspondence, Soft Skills Development, Listening Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB201J | Organizational Behaviour | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Leadership Styles, Group Dynamics, Organizational Culture |
| 21BB202J | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Probability, Sampling and Estimation, Hypothesis Testing |
| 21BB203J | Marketing Management | Core | 4 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion Mix, Distribution Channels |
| 21BB204J | Computer Applications in Business | Core | 4 | MS Office for Business, Data Analysis Tools, Internet Applications, E-commerce Basics, Database Concepts, Cloud Computing |
| 21BB205J | Cost and Management Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet Preparation, Marginal Costing, Budgetary Control, Variance Analysis, Standard Costing |
| 21BB206L | Digital Marketing Lab - II | Lab | 2 | Content Marketing Tools, Email Marketing Platforms, CRM Software, Advanced SEO Tools, Social Media Analytics |
| 21BB207J | Professional Ethics and Human Values | Core | 2 | Ethical Theories, Business Ethics, Corporate Social Responsibility, Value Systems, Ethical Decision Making |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB301J | Human Resource Management | Core | 4 | HR Functions, Recruitment and Selection, Training & Development, Performance Appraisal, Compensation Management, Industrial Relations |
| 21BB302J | Financial Management | Core | 4 | Financial Goals, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| 21BB303J | Operations Management | Core | 4 | Production Systems, Inventory Management, Quality Management, Location and Layout Planning, Supply Chain Management, Project Management |
| 21BB304J | Research Methods in Business | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing, Hypothesis Testing |
| 21BB305J | Consumer Behaviour | Digital Marketing Core | 4 | Consumer Decision Process, Psychological Factors, Social and Cultural Influences, Consumer Research, Buying Motives, Digital Consumer Behavior |
| 21BB306L | Digital Marketing Lab - III | Lab | 2 | SEM Tools, Google Ads Campaign Setup, Campaign Optimization, Landing Page Design, A/B Testing, Analytics Integration |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB401J | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Development, Startup Ecosystem, Funding Sources, Innovation and Creativity, Family Business |
| 21BB402J | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act, Cyber Law Basics |
| 21BB403J | Digital Marketing Strategies | Digital Marketing Core | 4 | Digital Marketing Landscape, Strategy Formulation, SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing |
| 21BB404J | Web Analytics and Reporting | Digital Marketing Core | 4 | Web Analytics Tools, Data Collection and Metrics, Reporting Dashboards, Google Analytics, Data Visualization, Performance Measurement |
| 21BB405J | E-Commerce and M-Commerce | Digital Marketing Core | 4 | E-commerce Models, Online Payment Systems, Mobile Commerce Strategies, E-Business Implementation, Security Issues in E-commerce, Legal Aspects of E-commerce |
| 21BB406L | Digital Marketing Lab - IV | Lab | 2 | Social Media Management Tools, Influencer Marketing Campaigns, Online Reputation Management, Community Building, Viral Marketing Techniques |
| 21BBDE01 (Example) | Advanced SEO and SEM | Elective | 3 | Advanced On-page SEO, Off-page SEO Techniques, Local SEO Strategies, Advanced Google Ads, Bid Management, Campaign Optimization |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB501J | International Business | Core | 4 | Globalization Concepts, Theories of International Trade, International Finance, Entry Strategies for Global Markets, Cultural Environment of Business, Global Marketing |
| 21BB502J | Internship | Project | 2 | Practical Industry Exposure, Application of Skills, Corporate Environment Understanding, Networking Opportunities, Internship Project Report |
| 21BB503J | Data Analytics for Business Decisions | Digital Marketing Core | 4 | Data Mining Techniques, Predictive Analytics, Prescriptive Analytics, Big Data Concepts, Business Intelligence Tools, Data Visualization for Decisions |
| 21BB504J | Content Marketing and SEO | Digital Marketing Core | 4 | Content Strategy Development, Content Creation and Curation, SEO Fundamentals, Keyword Research, Link Building Strategies, Content Distribution Channels |
| 21BB505J | Social Media Marketing | Digital Marketing Core | 4 | Social Media Platforms Overview, Social Media Strategy, Content Curation for Social Media, Community Management, Paid Social Media Advertising, Social Media Metrics and Analytics |
| 21BB506L | Digital Marketing Lab - V | Lab | 2 | SEO Audit Tools, Content Optimization Tools, Social Media Scheduling Tools, Paid Ad Creation, Performance Tracking and Reporting |
| 21BBDE02 (Example) | Content and Inbound Marketing | Elective | 3 | Inbound Methodology, Lead Generation Techniques, Lead Nurturing, Conversion Funnels, Marketing Automation, Content ROI Measurement |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB601J | Business Policy and Strategic Management | Core | 4 | Strategic Planning Process, SWOT Analysis, Porter''''s Five Forces, Strategy Implementation, Corporate Governance, Strategic Leadership |
| 21BB602J | Project Work | Project | 4 | Research Problem Identification, Methodology Design, Data Analysis and Interpretation, Project Report Writing, Presentation and Viva Voce |
| 21BB603J | Online Reputation Management and PR | Digital Marketing Core | 4 | ORM Strategies, Crisis Management, Brand Monitoring Tools, Public Relations in Digital Age, Influencer Marketing, Sentiment Analysis |
| 21BB604J | Email Marketing and CRM | Digital Marketing Core | 4 | Email Campaign Design, Audience Segmentation, Marketing Automation, CRM Systems Implementation, Customer Lifecycle Management, Loyalty Programs |
| 21BB605L | Digital Marketing Lab - VI | Lab | 2 | Email Marketing Platforms Usage, CRM Software Application, Campaign Automation Setup, ORM Monitoring Tools, Sentiment Analysis Techniques |
| 21BBDE03 (Example) | Social Media Marketing and ORM | Elective | 3 | Social Media Strategy Formulation, Platform Specific Marketing, Content Calendars, Crisis Communication, Brand Reputation Management, Social Media Analytics |
