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BBA in General at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is General at SRM Institute of Science and Technology Chengalpattu?
This BBA General program at SRM Institute of Science and Technology focuses on providing a broad understanding of business administration principles and practices, essential for various roles in the Indian corporate landscape. It covers core management functions like marketing, finance, human resources, and operations, laying a strong foundation for future specializations. The program emphasizes analytical and decision-making skills highly sought after in India''''s dynamic business environment.
Who Should Apply?
This program is ideal for recent 10+2 graduates with a keen interest in business and management, aspiring to enter the corporate sector immediately or pursue higher education like an MBA. It also suits individuals seeking a comprehensive understanding of business operations before specializing. No specific prior business background is strictly required, making it accessible to students from diverse academic streams.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including roles in sales, marketing, human resources, finance, and operations across various industries. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning INR 8-15 LPA. The program also prepares students for competitive MBA entrances, leading to managerial roles and significant growth trajectories in Indian and multinational companies.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Actively engage with foundational subjects like Principles of Management, Microeconomics, and Financial Accounting. Focus on understanding key concepts thoroughly, as they form the bedrock for advanced courses. Utilize textbook exercises, online tutorials from platforms like Coursera or NPTEL for conceptual clarity, and participate in peer study groups to reinforce learning.
Tools & Resources
Course Textbooks, NPTEL/Coursera basic management courses, Peer study groups
Career Connection
A strong grasp of fundamentals is crucial for interviews, competitive exams, and adapting to any entry-level business role, providing a competitive edge in the Indian job market.
Develop Essential Computer Application Skills- (Semester 1-2)
Excel in ''''Computer Applications in Business'''' by practicing extensively with MS Office suite (Excel for data analysis, PowerPoint for presentations). Go beyond classroom learning by exploring advanced features and practical business scenarios. Consider pursuing free online certifications in Excel or data entry skills.
Tools & Resources
MS Office Suite, YouTube tutorials for advanced Excel, Online typing/data entry tests
Career Connection
Proficiency in office automation tools is a basic requirement for almost all business roles in India, making you immediately productive and attractive to employers.
Enhance Communication and Professional Skills- (Semester 1-2)
Actively participate in ''''Communicative English'''' and ''''Professional Skills'''' classes. Practice public speaking, group discussions, and resume writing. Join college clubs like Toastmasters or debating societies to refine soft skills, which are critical for corporate communication and personal branding in India.
Tools & Resources
College clubs (Debate, Public Speaking), Grammarly, LinkedIn Learning courses on communication
Career Connection
Strong communication and professional etiquette are vital for networking, acing interviews, and effective teamwork, directly impacting placement opportunities and career progression.
Intermediate Stage
Engage in Practical Business Simulations and Case Studies- (Semester 3-5)
Apply theoretical knowledge from Marketing Management, Financial Management, and HRM to real-world scenarios. Participate in business competitions, case study challenges, and departmental projects. This helps in developing critical thinking and problem-solving skills, highly valued in the Indian business context.
Tools & Resources
Harvard Business Review case studies, College business clubs'''' competitions, Industry guest lectures
Career Connection
Demonstrating practical application of knowledge in interviews shows initiative and readiness for industry challenges, crucial for securing internships and early career roles.
Pursue Internships and Mini-Projects- (Semester 3-5)
Seek out summer internships in relevant fields (marketing, HR, finance) after your 3rd or 4th semester. Even short-term internships or virtual projects with startups or NGOs in India can provide invaluable exposure. Network with alumni and faculty for opportunities and guidance.
Tools & Resources
Internshala, LinkedIn, College placement cell
Career Connection
Internships bridge the gap between academia and industry, providing practical experience, building a professional network, and often leading to pre-placement offers in Indian companies.
Build a Foundational Professional Network- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures organized by the department. Connect with speakers, alumni, and industry professionals on platforms like LinkedIn. Participate in college-organized industrial visits to understand corporate operations first-hand within the Indian context.
Tools & Resources
LinkedIn, Industry conferences/webinars, Alumni network events
Career Connection
Networking opens doors to mentorship, job opportunities, and industry insights, which are invaluable for career growth in the interconnected Indian business ecosystem.
Advanced Stage
Specialize and Deepen Elective Knowledge- (Semester 6)
Carefully choose your Generic and Discipline Specific Electives based on your career interests. Deep dive into the chosen area (e.g., finance, marketing, HR) by reading advanced literature, industry reports, and following market trends. Consider pursuing certifications relevant to your chosen specialization, like NISM for finance or a digital marketing certification.
Tools & Resources
NISM certifications, Digital marketing courses (Google Analytics, Hubspot), Industry journals
Career Connection
Specialized knowledge makes you a strong candidate for targeted roles and demonstrates commitment to a specific career path, highly valued by recruiters in India.
Focus on Comprehensive Placement Preparation- (Semester 6)
Dedicate significant time to placement preparation including aptitude tests, logical reasoning, verbal ability, and domain-specific knowledge. Practice group discussions and mock interviews rigorously. Utilize the college''''s placement cell resources and external platforms for test preparation, aligning with typical Indian recruitment processes.
Tools & Resources
Placement cell workshops, Online aptitude platforms (IndiaBix), Mock interview sessions
Career Connection
Thorough preparation is paramount for securing good placements in leading Indian companies and MNCs, often determining salary packages and initial career trajectories.
Undertake a Capstone Project or Internship with Impact- (Semester 6)
For your final semester project, choose a topic that aligns with your career goals and provides a tangible outcome. If possible, convert your internship into a full-fledged project that addresses a real business problem. This demonstrates initiative, practical skills, and problem-solving abilities to potential employers in India.
Tools & Resources
Project guides/faculty mentors, Industry reports, Company data (if applicable from internship)
Career Connection
A strong capstone project or impactful internship significantly boosts your resume, provides talking points for interviews, and acts as a portfolio of your skills for Indian recruiters.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 / HSC / CBSE / Equivalent Examination with a minimum of 60% aggregate. For SC/ST candidates, 50% aggregate.
Duration: 3 years / 6 semesters
Credits: 135 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC2101 | Communicative English | Ability Enhancement Compulsory Course | 3 | Listening Skills, Speaking Skills, Reading Skills, Writing Skills, Grammar |
| AECC2102 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Multidisciplinary nature of environmental studies, Natural resources, Ecosystems, Biodiversity, Environmental pollution, Social issues and the environment |
| CC2101 | Principles of Management | Core Course | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| CC2102 | Micro Economics | Core Course | 4 | Introduction to Microeconomics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Factor Pricing |
| CC2103 | Financial Accounting | Core Course | 4 | Introduction to Accounting, Accounting Cycle, Final Accounts, Rectification of Errors, Depreciation Accounting |
| SEC2101 | Computer Applications in Business | Skill Enhancement Course | 3 | Introduction to Computers, Word Processing using MS Word, Spreadsheets using MS Excel, Presentations using MS PowerPoint, Internet and E-Commerce Fundamentals |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC2103 | Professional Skills | Ability Enhancement Compulsory Course | 2 | Communication Skills, Interpersonal Skills, Team Work, Problem-Solving Skills, Time Management, Decision Making |
| AECC2104 | Indian Constitution | Ability Enhancement Compulsory Course | 2 | Historical Background of Indian Constitution, Salient Features of the Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Legislature |
| CC2104 | Organizational Behaviour | Core Course | 4 | Introduction to Organizational Behaviour, Perception and Learning, Motivation, Personality and Attitudes, Group Dynamics and Team Building, Conflict Management |
| CC2105 | Macro Economics | Core Course | 4 | Introduction to Macroeconomics, National Income Accounting, Theories of Employment and Output, Money and Banking, Inflation and Deflation, Business Cycles |
| CC2106 | Business Statistics | Core Course | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Correlation and Regression, Probability and Probability Distributions, Sampling and Hypothesis Testing |
| SEC2102 | Computer Applications in Business Lab | Skill Enhancement Course (Lab) | 3 | Advanced MS Excel functions, Data Analysis with Excel, Database Management using MS Access, Creating Business Presentations, Web Search and E-mail Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC2107 | Marketing Management | Core Course | 4 | Introduction to Marketing, Market Segmentation, Targeting and Positioning, Product Decisions, Pricing Decisions, Promotion Decisions, Place Decisions |
| CC2108 | Human Resource Management | Core Course | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management |
| CC2109 | Financial Management | Core Course | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Leverage, Working Capital Management |
| CC2110 | Business Research Methods | Core Course | 4 | Introduction to Business Research, Research Design, Sampling Design, Data Collection Methods, Data Analysis and Interpretation, Report Writing |
| CC2111 | Corporate Accounting | Core Course | 4 | Introduction to Corporate Accounting, Issue and Forfeiture of Shares, Issue of Debentures, Redemption of Debentures, Amalgamation and Reconstruction, Final Accounts of Companies |
| SEC2103 | Business Communication Lab | Skill Enhancement Course (Lab) | 3 | Group Discussion techniques, Interview Skills, Presentation Skills, Resume and Cover Letter Writing, Email Etiquette, Negotiation Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC2112 | Production and Operations Management | Core Course | 4 | Introduction to Production and Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Project Management Techniques |
| CC2113 | Entrepreneurship Development | Core Course | 4 | Introduction to Entrepreneurship, Theories of Entrepreneurship, Business Idea Generation, Business Plan Preparation, Funding for New Ventures, Challenges and Success Factors |
| CC2114 | Cost Accounting | Core Course | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Material Costing, Labor Costing, Overhead Costing, Budgetary Control |
| CC2115 | Legal Aspects of Business | Core Course | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Companies Act 2013 |
| GE2101 | Generic Elective I | Generic Elective (Choice between: Advertising and Sales Management, Digital Marketing, Project Management) | 3 | Introduction to Advertising, Advertising Media, Sales Management Principles, Personal Selling, Sales Force Management, Sales Promotion |
| CC2116 | Income Tax | Core Course | 4 | Introduction to Income Tax, Residential Status and Tax Incidence, Income from Salaries, Income from House Property, Profits and Gains of Business or Profession, Capital Gains |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC2117 | International Business | Core Course | 4 | Introduction to International Business, Theories of International Trade, Balance of Payments, International Financial System, Foreign Direct Investment, International Marketing Strategies |
| CC2118 | Services Marketing | Core Course | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality, Pricing of Services, Promoting Services, Service Design and Delivery |
| CC2119 | Quantitative Techniques for Business | Core Course | 4 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Game Theory, Decision Theory |
| GE2102 | Generic Elective II | Generic Elective (Choice between: Rural and Agri Business Marketing, Brand Management, Logistics Management) | 3 | Introduction to Rural Marketing, Rural Consumer Behaviour, Rural Marketing Strategies, Agri Business Marketing, Agricultural Produce Marketing, Challenges in Rural and Agri Marketing |
| DE2101 | Discipline Specific Elective I | Discipline Specific Elective (Choice between: Human Resource Development, Management of Financial Institutions, Consumer Behavior, Operations Research) | 4 | Introduction to HRD, HRD Mechanisms, Employee Training and Development, Career Planning and Development, Performance Management and Appraisal, HRD Audit and Ethics |
| DE2102 | Discipline Specific Elective II | Discipline Specific Elective (Choice between: Compensation Management, Security Analysis and Portfolio Management, Retail Management, Supply Chain Management) | 4 | Introduction to Compensation Management, Wage and Salary Administration, Incentive Schemes, Employee Benefits, Job Evaluation, Executive Compensation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC2120 | Strategic Management | Core Course | 4 | Introduction to Strategic Management, Strategic Intent, Environmental Analysis, Strategic Formulation, Strategic Implementation, Strategic Evaluation and Control |
| CC2121 | E-Commerce | Core Course | 4 | Introduction to E-Commerce, Business Models of E-Commerce, E-Marketing, E-Payment Systems, E-Security and Privacy, Legal and Ethical Issues in E-Commerce |
| DE2103 | Discipline Specific Elective III | Discipline Specific Elective (Choice between: Industrial Relations and Labor Laws, International Financial Management, Event Management, Total Quality Management) | 4 | Introduction to Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes, Labor Welfare and Social Security, Key Labor Laws in India |
| DE2104 | Discipline Specific Elective IV | Discipline Specific Elective (Choice between: Entrepreneurship in Family Business, Investment Banking and Financial Services, CRM, Performance and Reward Management) | 4 | Family Business Environment, Governance in Family Business, Succession Planning, Professionalization of Family Business, Conflict Management in Family Business, Growth Strategies for Family Business |
| P2101 | Project Work / Internship | Project | 6 | Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing, Presentation and Viva Voce |
