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BBA in International Business at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is International Business at SRM Institute of Science and Technology Chengalpattu?
This International Business program at SRM Institute of Science and Technology focuses on equipping students with a holistic understanding of global commerce, trade, and cross-cultural management. It delves into the complexities of operating businesses across borders, addressing India''''s growing role in the global economy and the demand for professionals adept at navigating international markets. The program emphasizes both theoretical knowledge and practical skills crucial for global business leadership.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into the dynamic world of global trade, import-export, and multinational corporations. It also caters to working professionals aiming to upskill in international business strategies or career changers transitioning to roles requiring a global perspective. Individuals with a strong interest in geopolitics, cross-cultural dynamics, and global economic trends would find this specialization highly engaging and beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India-specific roles such as International Marketing Managers, Export-Import Executives, Global Supply Chain Managers, and International Finance Analysts. Entry-level salaries typically range from INR 3.5 to 6 LPA, with significant growth trajectories in Indian MNCs and foreign enterprises. The program prepares students for professional certifications in trade finance or logistics, enhancing their marketability.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Focus on thoroughly understanding fundamental concepts in accounting, management, marketing, and economics. These subjects form the bedrock for advanced international business topics.
Tools & Resources
SRMIST''''s library resources, Online courses like Coursera or NPTEL, Study groups
Career Connection
A solid foundation ensures better comprehension of specialization subjects and provides essential knowledge for entry-level business analyst or associate roles.
Enhance Communication & Analytical Skills- (Semester 1-2)
Actively participate in English language labs, group discussions, and presentations. Develop proficiency in Advanced Excel for data analysis, a critical skill in all business functions.
Tools & Resources
Toastmasters International clubs (if available), Online English proficiency platforms, Microsoft Excel certifications
Career Connection
Strong communication and analytical skills are highly valued by recruiters for any business role, enabling effective teamwork and data-driven decision making.
Explore Global Business through Case Studies- (Semester 1-2)
Begin exploring case studies related to international companies and cross-cultural business challenges. This early exposure builds contextual awareness and critical thinking.
Tools & Resources
Harvard Business Review cases (via library access), Online articles on global brands, Departmental seminars on international affairs
Career Connection
Develops a global mindset early, crucial for appreciating the complexities discussed in later specialization subjects and for interviews in international business roles.
Intermediate Stage
Deep Dive into International Business Concepts- (Semester 3-4)
Focus intently on specialization core subjects like International Business Environment, Trade Finance, and International Marketing. Seek out industry experts for insights.
Tools & Resources
Reputable international business journals, Economic news from global organizations (WTO, IMF), Guest lectures by trade specialists
Career Connection
Builds expertise directly relevant to international roles, making students competitive for internships and entry positions in export-import, trade, or international finance.
Engage in Practical Application and Certifications- (Semester 4-5)
Actively seek summer internships (21BB501P) in companies involved in export-import, international logistics, or global marketing. Consider pursuing relevant certifications.
Tools & Resources
''''Certified International Trade Professional (CITP)'''' certification, Courses on Incoterms from reputed bodies, LinkedIn for networking
Career Connection
Practical experience validates theoretical knowledge, significantly enhancing resume strength and providing networking opportunities for future placements.
Develop Cross-Cultural Competence- (Semester 3-5)
Engage in activities that foster cross-cultural understanding. This could involve participating in international student exchange programs (if available), learning a foreign language, or interacting with diverse student groups.
Tools & Resources
Foreign language courses (e.g., Goethe-Institut, Alliance Française), Cultural exchange clubs, Online resources on cultural intelligence
Career Connection
Essential for working in global teams and managing international operations, demonstrating adaptability and sensitivity valued by multinational employers.
Advanced Stage
Master Global Strategy and Project Management- (Semester 6)
Apply cumulative knowledge to the Project Work (21BB601P) and Global Business Strategy. Develop comprehensive solutions to real-world international business problems.
Tools & Resources
Project management software, Extensive secondary research, Faculty mentorship
Career Connection
Showcases problem-solving skills, strategic thinking, and ability to manage complex projects—highly sought after in leadership and consulting roles.
Network and Prepare for Placements- (Semester 6)
Actively participate in campus recruitment drives, placement workshops, and mock interviews tailored for international business roles. Leverage alumni networks for mentorship.
Tools & Resources
SRMIST Career Development Centre, Professional networking platforms like LinkedIn, Industry-specific job portals
Career Connection
Direct path to securing desired placements in international trade, finance, logistics, or marketing within leading Indian and global companies.
Stay Updated on Global Economic Trends- (Semester 6)
Continuously monitor international news, geopolitical developments, and policy changes affecting global trade and finance. This keeps knowledge current and fosters critical awareness.
Tools & Resources
Subscriptions to economic journals (e.g., The Economist, Livemint), Reputable news sources, Following thought leaders in international business
Career Connection
Demonstrates proactive learning and an informed perspective, crucial for excelling in dynamic international business environments and for career advancement.
Program Structure and Curriculum
Eligibility:
- 10+2 (Higher Secondary) with a minimum aggregate of 50% from CBSE/ICSE/State Board or equivalent
Duration: 3 years / 6 semesters
Credits: 146 (Calculated from BBA International Business specific curriculum structure) Credits
Assessment: Internal: 50%, External: 50% (For Project Work/Internship: Internal 60%, External 40%)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB101J | Business English | Core | 3 | Business Communication, Grammar and Vocabulary, Reading Comprehension, Writing Skills, Presentation Skills, Email Etiquette |
| 21BB102T | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Financial Statements, Depreciation, Inventories |
| 21BB103T | Principles of Management | Core | 4 | Management Concepts, Planning, Organizing, Staffing, Directing, Controlling |
| 21BB104T | Business Statistics | Core | 4 | Data Collection, Measures of Central Tendency, Measures of Dispersion, Probability, Correlation, Regression |
| 21BB105T | Principles of Marketing | Core | 4 | Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion, Distribution Channels |
| 21BB106T | Indian Ethos and Values | Core | 3 | Indian Value System, Business Ethics, Corporate Social Responsibility, Leadership, Holistic Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BB201J | Advanced English Skills for Communication | Core | 3 | Advanced Grammar, Public Speaking, Group Discussions, Interview Skills, Report Writing, Professional Correspondence |
| 21BB202T | Managerial Economics | Core | 4 | Economic Principles, Demand and Supply, Production Analysis, Cost Analysis, Market Structures, Pricing Decisions |
| 21BB203T | Organizational Behaviour | Core | 4 | Individual Behaviour, Group Dynamics, Motivation, Leadership, Conflict Management, Organizational Culture |
| 21BB204T | Cost and Management Accounting | Core | 4 | Cost Concepts, Cost Sheet, Budgeting, Variance Analysis, Marginal Costing, Decision Making |
| 21BB205T | Human Resource Management | Core | 4 | HR Functions, Recruitment, Selection, Training, Performance Appraisal, Compensation, Industrial Relations |
| 21BB206L | Advanced Excel for Business Applications | Lab | 1 | Basic Excel Functions, Data Analysis Tools, Pivot Tables, Charts, Macros, What-if Analysis |
