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Amity University Online faviconAmity University Online

MBA with Specialization in Digital Marketing Management

PG Specialisation
2 Years Duration

Only 12 seats left for the July batch

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Program Highlights

What each degree costs and what it gives back over 5 years

2 lac+

Learners

₹9,722

ZerO cost emi*

Admissions Closing Soon

For Jun'26 Session

Enroll Now

Scholarships Available

Program Curriculum

Managerial Economics

Marketing Management

Professional communication

Statistics for Management

Accounting for Managers

Program Eligibility Criteria

What each degree costs and what it gives back over 5 years

Indian

Documents Required

{"Current HR Managers seeking to brush up their knowledge","Aspirants seeking a career in HR","Tech Savvy HR Managers who want to utilize data analytics and make data driven decisions","Sales and Marketing professionals looking to switch to HR","Graduation in any discipline with 40% marks in the last qualifying examination","Below 40% marks, a test is conducted & if passed then the student is eligible for admission"}

International

Documents Required

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Meet our top-ranked Faculty

Find your best match based on where you are in your career

Dr. Pragati Sahai

Assistant Professor

PhD in Biotechnology; 17+ years of experience | 17 years of experience

Dr. Sachit Paliwal

Associate Professor

PhD and MBA in Finance; 14 years of experience | 14 years of experience

Ms. Mona Chaudhary

Assistant Professor

MBA; 9+ years of experience | 9 years of experience

Dr. Sunil Kumar

Associate Professor

PhD in Management; 11+ years of experience | 11 years of experience

Program Offering
Fee Structure

LUMP SUM

225000 INR

Domestic

Full program fee. Zero-cost EMI option available.

SEMESTER

56300 INR

Domestic

Per semester fee (4 semesters total)

EMI

8906 INR

Domestic

24 months zero-cost EMI

Rankings & Accreditations

Ranked among the best globally for graduate employability by Times Higher Education

Ranked by THE

RANKING YEAR – 2025

Accreditation By

National Assessment and Accreditation Council A+

QAA Accredited

University Grants Commission Approved

UGC DEB Entitled

WASC Accredited

WES Recognized

Simple Admission Process

Everything you need to succeed in your online learning journey

01

Share your requirements by filling out a simple form.

02

Get free counseling with expert guidance on programs.

03

Admission with documentation handled for you.

Frequently Asked Questions

Graduates of the Amity Online MBA Digital Marketing Management are actively hired for roles like Performance Marketing Manager, SEO Lead, Social Media Strategist, and Digital Analytics Specialist by e-commerce giants (e.g., Flipkart, Amazon India), large IT services firms (e.g., TCS Digital, Wipro Digital), and top digital agencies (e.g., Dentsu India, Ogilvy India). These roles are in high demand across sectors, including Fintech and Edtech startups, where strategic digital presence is crucial. The program equips you to drive measurable results in diverse digital marketing functions.

The Amity Online MBA Digital Marketing Management offers highly competitive starting salaries, typically ₹5-8 LPA for freshers, which can grow to ₹15-25 LPA within 5-7 years, often surpassing initial growth in traditional online MBA specializations like HR or Finance due to the high demand for specialized digital skills. While Finance and HR offer stable careers, digital marketing roles often see faster salary escalations and diverse opportunities in India's booming digital economy. The program's fee is approximately ₹2.5-3.5 Lakhs, offering a strong ROI given the market demand.

The Amity Online MBA Digital Marketing Management program ensures mastery of practical skills like SEO, SEM, Social Media Marketing, Content Strategy, and Digital Analytics, using industry-standard tools such as Google Analytics 4, Google Ads, Meta Ads Manager, SEMrush, and HubSpot. The curriculum often integrates preparation for highly valued embedded certifications, including Google Ads Certification, Google Analytics Certification, and HubSpot Inbound Marketing Certification, directly enhancing your employability. You will gain hands-on experience through case studies and live projects, making you job-ready for the Indian digital landscape.

The current and projected demand for professionals with an Amity Online MBA Digital Marketing Management is exceptionally high in India, driven by the rapid expansion of e-commerce, D2C brands, and digital transformation across all sectors. The program ensures its curriculum remains up-to-date and relevant through a dynamic review process involving industry experts, incorporating the latest trends, tools, and case studies (e.g., AI in marketing, programmatic advertising). This continuous adaptation guarantees graduates are equipped with cutting-edge knowledge and skills demanded by the evolving Indian digital market.