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What each degree costs and what it gives back over 5 years
2 lac+
Learners
₹9,722
ZerO cost emi*
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Communication Skills
Accounting for Managers
Marketing Management
Microeconomics
Management Principles
What each degree costs and what it gives back over 5 years
All Students
Documents Required
10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council
Student Criteria
Documents Required
All Students
10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council
Our advisors have guided 2,400+ students to the right program this month alone
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Mirza Rahim Baig
Industry Expert
Data Science expert, 12+ years industry experience | 12 years of experience
David F. Poritzky
Industry Expert
MBA Wharton, 20+ years experience | 20 years of experience
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Associate Dean
PhD Economics (University of Rochester), Associate Dean NMIMS | 10 years of experience
Student Category
Plan Type
Amount
Fee Note
Domestic
LUMP SUM
131250
After 25% Early Bird Scholarship. Regular fee Rs.1,75,000
Domestic
SEMESTER
23334
After 20% Early Bird Scholarship on 2-Certificate Bundle. One-time prospectus fee of Rs.500
Ranked #19 by NIRF
Ranked by NIRF
RANKING YEAR – 2025
Accreditation By
Accreditation By
All India Council for Technical Education Approved
National Assessment and Accreditation Council A+
University Grants Commission Recognized
UGC DEB Entitled
WES Recognized
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CU Online BBA Retail & E-Commerce graduates are actively sought for roles like E-commerce Executive, Retail Operations Associate, Digital Merchandiser, Category Assistant, and Supply Chain Coordinator. Top recruiters include major e-commerce platforms such as Amazon India, Flipkart, Myntra, and Nykaa, alongside organized retail chains like Reliance Retail, DMart, and Tata CLiQ. You'll also find opportunities with emerging D2C brands like Mamaearth and boAt, focusing on their online and offline presence.
A CU Online BBA Retail & E-Commerce graduate typically commands a starting salary of ₹3.5-5.5 LPA, which is comparable to, or often slightly higher than, traditional BBA Finance or General Marketing roles (₹3-5 LPA) due to specialized demand. Long-term career growth is robust, with professionals reaching ₹10-16 LPA within 5-7 years in roles like E-commerce Manager or Category Head, often outpacing general marketing or junior finance positions which might be ₹8-14 LPA for similar experience. The specialized skills in a high-growth sector provide a distinct advantage.
Yes, the CU Online BBA Retail & E-Commerce program integrates practical modules covering essential industry tools such as Shopify, Amazon Seller Central, basic retail POS systems (e.g., TallyPrime for inventory), and CRM software like Salesforce Essentials. While direct embedded certifications are not issued by the university, the curriculum prepares you for industry-recognized certifications like Google Ads Fundamentals and Google Analytics Individual Qualification. You'll gain foundational knowledge to pursue these and other platform-specific certifications independently, enhancing your resume significantly.
The current and projected job demand for CU Online BBA Retail & E-Commerce graduates is exceptionally strong, driven by India's e-commerce market projected to reach $350 billion by 2030 and organized retail growing at 15-20% annually. You will gain future-proof skills including digital marketing strategies, supply chain optimization, data analytics for retail insights, customer experience management, and omnichannel strategy implementation. These skills are crucial for navigating and leading in India's dynamic retail landscape, ensuring long-term career relevance.
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