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What each degree costs and what it gives back over 5 years
Communication Skills
Accounting for Managers
Marketing Management
Microeconomics
Management Principles
What each degree costs and what it gives back over 5 years
Student Category:
All Students
Eligibility:
10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council
Document Required:
Aadhaar card (mandatory for Indian citizens), Proof of address, Class 10th & 12th marksheets
| Academic Level | Min Score (General) | Min Score (Reserved) | Student Category | Eligibility | Document Required |
|---|---|---|---|---|---|
| 10+2 | -- | -- | All Students | 10+2 or its equivalent examination in any stream conducted by a recognized Board / University / Council | Aadhaar card (mandatory for Indian citizens), Proof of address, Class 10th & 12th marksheets |

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Data Science expert, 12+ years industry experience | 12 years of experience

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Student Category
Plan Type
Amount
Fee Note
Domestic
LUMPSUM
131250 INR
Full program fee inclusive of Exam fee
Domestic
YEARLY
43750 INR
Annual Payment
Domestic
SEMESTER
21875 INR
Paid semesterly including exam fee
Domestic
EMI
5469 INR
24 Monthly No Cost EMI
Domestic
REGISTRATION-FEE
1000 INR
One time payment
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CU Online BBA Retail & E-Commerce graduates are actively sought for roles like E-commerce Executive, Retail Operations Associate, Digital Merchandiser, Category Assistant, and Supply Chain Coordinator. Top recruiters include major e-commerce platforms such as Amazon India, Flipkart, Myntra, and Nykaa, alongside organized retail chains like Reliance Retail, DMart, and Tata CLiQ. You'll also find opportunities with emerging D2C brands like Mamaearth and boAt, focusing on their online and offline presence.
A CU Online BBA Retail & E-Commerce graduate typically commands a starting salary of ₹3.5-5.5 LPA, which is comparable to, or often slightly higher than, traditional BBA Finance or General Marketing roles (₹3-5 LPA) due to specialized demand. Long-term career growth is robust, with professionals reaching ₹10-16 LPA within 5-7 years in roles like E-commerce Manager or Category Head, often outpacing general marketing or junior finance positions which might be ₹8-14 LPA for similar experience. The specialized skills in a high-growth sector provide a distinct advantage.
Yes, the CU Online BBA Retail & E-Commerce program integrates practical modules covering essential industry tools such as Shopify, Amazon Seller Central, basic retail POS systems (e.g., TallyPrime for inventory), and CRM software like Salesforce Essentials. While direct embedded certifications are not issued by the university, the curriculum prepares you for industry-recognized certifications like Google Ads Fundamentals and Google Analytics Individual Qualification. You'll gain foundational knowledge to pursue these and other platform-specific certifications independently, enhancing your resume significantly.
The current and projected job demand for CU Online BBA Retail & E-Commerce graduates is exceptionally strong, driven by India's e-commerce market projected to reach $350 billion by 2030 and organized retail growing at 15-20% annually. You will gain future-proof skills including digital marketing strategies, supply chain optimization, data analytics for retail insights, customer experience management, and omnichannel strategy implementation. These skills are crucial for navigating and leading in India's dynamic retail landscape, ensuring long-term career relevance.