Home / …Dr. D. Y. Patil Vidyapeeth O… / MBA / Digital Marketing
Dr. D. Y. Patil Vidyapeeth Online
AICTE Approved
NAAC A++
UGC Approved
PG Specialisation
2 Years Duration
Last few seats left for July batch
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What each degree costs and what it gives back over 5 years
2 lac+
Learners
₹9,722
ZerO cost emi*
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For Jun'26 Session
Scholarships Available
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Organisational Behaviour
Management Accounting
Business Communication
Research Methodology
Environment Awareness and Disaster Management
Principles & Practices of Management
Managerial Economics
What each degree costs and what it gives back over 5 years
Student Category:
Indian
Eligibility:
Bachelor's degree from a recognized university in any discipline with minimum 50% aggregate marks or 45% for reserved categories
Document Required:
Government ID (e-AADHAR/Passport/PAN Card/Driving License), 10th Marksheet, 12th Marksheet, Graduation Marksheet, Degree Certificate/Passing Certificate, Learner photo, Student's signature, Marriage certificate (if Name Change - Female), The Gazette of India (Name change - Male)
| Academic Level | Min Score (General) | Min Score (Reserved) | Student Category | Eligibility | Document Required |
|---|---|---|---|---|---|
| Bachelor Degree | 50.00 | 45.00 | Indian | Bachelor's degree from a recognized university in any discipline with minimum 50% aggregate marks or 45% for reserved categories | Government ID (e-AADHAR/Passport/PAN Card/Driving License), 10th Marksheet, 12th Marksheet, Graduation Marksheet, Degree Certificate/Passing Certificate, Learner photo, Student's signature, Marriage certificate (if Name Change - Female), The Gazette of India (Name change - Male) |
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Student Category
Plan Type
Amount
Fee Note
Domestic
LUMPSUM
189400 INR
A scholarship of Rs 10,000/- will be offered to MBA students who will make payment of full fee in single or two transactions within 15 days.
Domestic
SEMESTER
50000 INR
Semester I fee
Domestic
SEMESTER
50000 INR
Semester II fee
Domestic
SEMESTER
45000 INR
Semester III fee
Domestic
SEMESTER
44400 INR
Semester IV fee
International
LUMPSUM
3600 USD
Total international fee for MBA program
International
SEMESTER
1000 USD
Semester I fee
International
SEMESTER
1000 USD
Semester II fee
International
SEMESTER
800 USD
Semester III fee
International
SEMESTER
800 USD
Semester IV fee
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Entry-level roles after a DY Patil Online MBA Digital Marketing include Digital Marketing Executive, SEO Specialist, Social Media Manager, and Content Marketing Executive, while mid-level roles can be Digital Marketing Manager, Performance Marketing Lead, or Brand Manager (Digital). Graduates are actively recruited by e-commerce giants like Flipkart and Amazon, digital marketing agencies such as Dentsu and Ogilvy, and tech startups like Swiggy and Zomato, as well as BFSI companies like HDFC Bank for their digital initiatives. The program equips you for roles across FMCG, IT, and media industries, focusing on practical application of digital strategies.
The DY Patil Online MBA Digital Marketing generally offers a competitive starting salary and faster initial career progression compared to Online MBAs in HR, and is on par with or slightly above Finance in the current Indian job market for entry to mid-level roles. Graduates typically secure starting salaries between ₹4.5 LPA and ₹7.5 LPA, potentially reaching ₹12 LPA to ₹18 LPA with 5 years of experience in performance marketing or strategy roles. In contrast, Online MBA Finance graduates often start at ₹4 LPA to ₹7 LPA, and HR graduates at ₹3.5 LPA to ₹6.5 LPA, with long-term growth in Digital Marketing often outpacing HR due to higher demand for specialized tech skills.
The DY Patil Online MBA Digital Marketing program ensures you master practical skills like SEO optimization, SEM campaign management, content strategy, social media marketing, and data-driven analytics. You will gain hands-on proficiency with industry-standard tools including Google Analytics 4, Meta Ads Manager, Google Ads, SEMrush, HubSpot CRM, and Mailchimp. The curriculum typically integrates preparation for and often includes vouchers for professional certifications such as Google Ads Certification, Google Analytics Certification, and HubSpot Inbound Marketing Certification, directly enhancing your employability.
The DY Patil Online MBA Digital Marketing is highly regarded by top Indian recruiters and HR professionals, who value its UGC-DEB approval and the university's NAAC A++ accreditation, signifying academic rigor and quality. Demand for digital marketing professionals is projected to grow by over 25% annually in India through 2028, with companies actively seeking candidates who possess both strategic business acumen and specialized digital skills. Recruiters from companies like Wipro Digital and Tata Consultancy Services frequently engage with online MBA graduates, recognizing their self-discipline and practical, up-to-date skill sets.
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