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Vellore Institute of Technology Online
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UGC Approved
PG Specialisation
2 Years Duration
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What each degree costs and what it gives back over 5 years
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₹9,722
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Principles of Management
Managerial Economics
Financial Accounting
Data Analytics
Business Communication
What each degree costs and what it gives back over 5 years
Student Category:
DOMESTIC
Eligibility:
Completed a Bachelor's degree of at least three years duration with a minimum of 50% marks (45% for reserved categories).
Document Required:
Passport-sized photo, Digital signature, Proof of age (10th Marksheet), 12th Marksheet, ID Card (Aadhar Card), UG mark statements/UG consolidated mark statements, UG provisional/UG degree, Experience certificate (if any), ABC ID and UGC DEB-ID, Community certificate (for reserved category students only)
| Academic Level | Min Score (General) | Min Score (Reserved) | Student Category | Eligibility | Document Required |
|---|---|---|---|---|---|
| Bachelor Degree (3 years minimum) | 50.00 | 45.00 | DOMESTIC | Completed a Bachelor's degree of at least three years duration with a minimum of 50% marks (45% for reserved categories). | Passport-sized photo, Digital signature, Proof of age (10th Marksheet), 12th Marksheet, ID Card (Aadhar Card), UG mark statements/UG consolidated mark statements, UG provisional/UG degree, Experience certificate (if any), ABC ID and UGC DEB-ID, Community certificate (for reserved category students only) |
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Dr. Rajesh M
Professor & HoD
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Dr. Murugavel R
Professor
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Dr. Sakthi Srinivasan K
Professor
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Dr. Swamy T.N.V.R.L
Professor
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Student Category
Plan Type
Amount
Fee Note
Domestic
LUMP SUM
180000 INR
Domestic
REGISTRATION-FEE
1200 INR
One Time
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Graduates with a VIT Online MBA Marketing are actively sought for roles like Digital Marketing Manager, E-commerce Operations Manager, Brand Strategist, Social Media Lead, and Marketing Analyst. MNCs such as Amazon India, Unilever, and Tata Consumer Products, along with prominent Indian startups like Zomato and Swiggy, and digital agencies including Dentsu and Ogilvy, are actively recruiting for these positions. The program's focus on practical skills makes it relevant for these companies across India.
The VIT Online MBA Marketing specialization offers a strong career trajectory; entry-level salaries typically range from ₹4-7 LPA, progressing to ₹10-16 LPA with 5 years of experience. This compares favorably to VIT Online MBA Finance, which sees ₹4.5-8 LPA entry and ₹12-18 LPA with 5 years, and generally surpasses VIT Online MBA HR, which typically starts at ₹3.5-6.5 LPA and reaches ₹9-15 LPA with 5 years. Marketing offers robust growth, especially in India's booming digital economy, making it a competitive choice for career progression.
The VIT Online MBA Marketing curriculum explicitly integrates practical training on essential tools like Google Analytics 4, Google Ads, Meta Business Suite, HubSpot CRM, SEMrush, and Ahrefs. Students gain hands-on experience with SEO/SEM platforms and basic content creation software. The program also encourages and supports students in acquiring industry-recognized certifications such as Google Digital Garage certifications and HubSpot Academy certifications (e.g., Content Marketing, Inbound Marketing), directly enhancing job readiness in India.
Yes, the VIT Online MBA Marketing specialization is in high demand among Indian employers right now, despite past feedback on other online programs. India's digital economy is projected to reach $1 trillion by 2030, driving immense demand for skilled marketing professionals, with digital ad spending expected to cross ₹50,000 crore by 2026. Employers like Reliance Retail, Tata Digital, and various D2C brands actively recruit, valuing the program's UGC-DEB approved curriculum and VIT's strong brand, which signals a practical, industry-aligned skill set crucial for current market needs.
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