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BBA with Specialization in Digital Marketing

Manipal University Jaipur Online

AICTE Compliant

NAAC A+

UGC Approved

UG Specialisation

3 Years Duration

Last few seats left for July batch

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Program Highlights

What each degree costs and what it gives back over 5 years

2 lac+

Learners

₹9,722

ZerO cost emi*

Admissions Closing Soon

For Jun'26 Session

Scholarships Available

Enroll Now

Program Curriculum

Microeconomics

Universal Human Values

Office Automation Tools

Business and Management Functions

Entrepreneurship and Innovation Management

Financial Accounting

Program Eligibility Criteria

What each degree costs and what it gives back over 5 years

Student Category:

International

Eligibility:

Candidates must have completed 10+2/ intermediate/ senior secondary education from a recognized board, or an equivalent qualification as recognized by the Association of Indian Universities, in any discipline. Candidates who have completed 10+2 education or graduate level education outside India must produce a certificate of equivalence issued by the Association of Indian Universities.

Document Required:

CV, Address proof, Valid visa, PR card, Passport copy, Certificate of equivalence from AIU, Class 10 & 12 marksheet

Student Category:

Indian

Eligibility:

Candidates must have completed 10+2 education from a recognized national or state board institution or 10+3 diploma from a recognized national or state institute.

Document Required:

Aadhaar card (mandatory for Indian citizens), Proof of address (Aadhaar/passport/voter ID/gas bill/bank statement/post-paid mobile statement), Class 10 & 12 marksheet

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Meet our top-ranked Faculty

Find your best match based on where you are in your career

Mr. Gagan Gulati

Assistant Professor (Senior Scale)

MBA in Marketing and Human Resource Management, BBA, UGC-NET qualified in Management | 11 years of experience

Dr. Shilpi Chakravarty

Associate Professor

Ph.D. | 14 years of experience

Dr. Surbhi Mathur

Assistant Professor (Senior Scale)

Ph.D. | 5 years of experience

Dr. Mehak Gulati

Assistant Professor

Ph.D. in Investment behaviour | 6 years of experience

Program Offering
Fee Structure

YEARLY

139500 INR

Domestic

Inclusive of all taxes

LUMPSUM

139500 INR

Domestic

Inclusive of all taxes

SEMESTER

23250 INR

Domestic

per semester fee

EMI

3875 INR

Domestic

EMI starting as 3875 for 36 months Terms & conditions apply

YEARLY

2646 INR

FOREIGN NATIONAL

Inclusive of all taxes

LUMPSUM

2646 INR

FOREIGN NATIONAL

Inclusive of all taxes

LUMPSUM

2274 INR

NRI

Inclusive of all taxes

YEARLY

2274 INR

NRI

Inclusive of all taxes

APPLICATION-FEE

500 INR

Domestic

An additional non-refundable application fee of INR 500 is to be paid at the time of admission

SEMESTER

441 INR

FOREIGN NATIONAL

Inclusive of all taxes

EMI

441 INR

NRI

Terms & conditions apply

EMI

441 INR

FOREIGN NATIONAL

Terms & conditions apply

SEMESTER

379 INR

NRI

Inclusive of all taxes

Rankings & Accreditations

150-200

Ranked by QS

RANKING YEAR – 2026

Amongst Private & Deemed Multidisplinary Universities (2025)

Ranked by The Week

RANKING YEAR – 2025

Ranked #58 amongst India's top universities in 2025

Ranked by NIRF

RANKING YEAR – 2025

301-400

Ranked by THE

RANKING YEAR – 2025

Amongst India's Top 10 Universities (Management) 2024

Ranked by Carrers 360

RANKING YEAR – 2024

Accreditation By

ACU Member

All India Council for Technical Education Compliant

ICAS Recognized

National Assessment and Accreditation Council A+

National Board of Accreditation Accredited

QS Top Universities

University Grants Commission Approved

WES Member

Simple Admission Process

Everything you need to succeed in your online learning journey

01

Share your requirements by filling out a simple form.

02

Get free counseling with expert guidance on programs.

03

Admission with documentation handled for you.

Frequently Asked Questions

After completing the MUJ MUJ Online BBA Digital Marketing, the most in-demand job roles in Indian companies include Digital Marketing Executive, SEO Specialist, Social Media Manager, and Content Marketing Specialist. Graduates can expect a starting salary of ₹3.5–6.5 LPA in major Indian cities like Bangalore and Mumbai. These roles are consistently advertised by companies such as Flipkart, Swiggy, and Tata Digital. The program's curriculum is designed to align with current industry requirements for these positions.

The career growth and average salary potential for an MUJ MUJ Online BBA Digital Marketing graduate is generally stronger than HR and highly competitive with Finance specializations in the Indian job market. Entry-level Digital Marketing roles offer ₹3.5–6.5 LPA, while HR roles typically start at ₹2.5–5 LPA and Finance roles at ₹3–6 LPA. With 5 years of experience, a Digital Marketing professional can command ₹12–18 LPA, often surpassing HR (₹8–14 LPA) and matching many Finance roles (₹10–16 LPA). This is driven by the sustained high demand for digital transformation experts across all industries.

The MUJ MUJ Online BBA Digital Marketing program thoroughly equips you with practical tools and prepares you for industry-recognized certifications crucial for the Indian job market. You will gain hands-on proficiency with tools like Google Analytics, Google Ads Platform, SEMrush, Hootsuite, and Canva for various digital marketing functions. The curriculum specifically prepares students to pursue certifications such as Google Ads Certification, Google Analytics Individual Qualification (GAIQ), and HubSpot Digital Marketing Certification. These practical skills and certifications are highly valued by Indian employers like Paytm and Ola.

Yes, an MUJ MUJ Online BBA Digital Marketing degree is currently in very high demand and will remain highly relevant for the next 5-10 years, ensuring a stable career in India. India's digital economy is projected to reach $1 trillion by 2025, with e-commerce growing at 25-30% annually, creating continuous demand for skilled digital marketers. Companies across all sectors, from startups to large enterprises, are actively recruiting professionals who can manage their online presence and drive growth. The MUJ MUJ Online BBA Digital Marketing curriculum is regularly updated to reflect these market shifts, ensuring long-term career stability.