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MBA with Specialization in Marketing Management

Dr. D. Y. Patil Vidyapeeth Online

AICTE Approved

NAAC A++

UGC Approved

PG Specialisation

2 Years Duration

Last few seats left for July batch

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Program Highlights

What each degree costs and what it gives back over 5 years

2 lac+

Learners

₹9,722

ZerO cost emi*

Admissions Closing Soon

For Jun'26 Session

Scholarships Available

Enroll Now

Program Curriculum

Principles & Practices of Management

Environment Awareness and Disaster Management

Management Accounting

Business Communication

Organisational Behaviour

Research Methodology

Managerial Economics

Program Eligibility Criteria

What each degree costs and what it gives back over 5 years

Student Category:

Indian

Eligibility:

Bachelor's degree from a recognized university in any discipline with minimum 50% aggregate marks or 45% for reserved categories

Document Required:

Government ID (e-AADHAR/Passport/PAN Card/Driving License), 10th Marksheet, 12th Marksheet, Graduation Marksheet, Degree Certificate/Passing Certificate, Learner photo, Student's signature, Marriage certificate (if Name Change - Female), The Gazette of India (Name change - Male)

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Program Offering
Fee Structure

LUMPSUM

189400 INR

Domestic

A scholarship of Rs 10,000/- will be offered to MBA students who will make payment of full fee in single or two transactions within 15 days.

SEMESTER

50000 INR

Domestic

Semester I fee

SEMESTER

50000 INR

Domestic

Semester II fee

SEMESTER

45000 INR

Domestic

Semester III fee

SEMESTER

44400 INR

Domestic

Semester IV fee

LUMPSUM

3600 USD

International

Total international fee for MBA program

SEMESTER

1000 USD

International

Semester I fee

SEMESTER

1000 USD

International

Semester II fee

SEMESTER

800 USD

International

Semester IV fee

SEMESTER

800 USD

International

Semester III fee

Rankings & Accreditations

Ranked 1st for 5th Consecutive Year amongst Top Online & Distance Learning Institutes

Ranked by CSR

RANKING YEAR – 2025

#4 NIRF Dental 2025

Ranked by NIRF

RANKING YEAR – 2025

#12 NIRF Medical 2025

Ranked by NIRF

RANKING YEAR – 2025

#71 NIRF Overall 2025

Ranked by NIRF

RANKING YEAR – 2025

Accreditation By

ACU Member

All India Council for Technical Education Approved

AIU Member

ASSOCHAM Recognized

ISO 9001:2015

National Assessment and Accreditation Council A++

University Grants Commission Category-I Deemed to be University

WES Recognized

Simple Admission Process

Everything you need to succeed in your online learning journey

01

Share your requirements by filling out a simple form.

02

Get free counseling with expert guidance on programs.

03

Admission with documentation handled for you.

Frequently Asked Questions

Fresh DY Patil Online MBA Marketing Management graduates are actively recruited for roles like Digital Marketing Executive, Social Media Manager, Content Marketing Specialist, Brand Executive, and Market Research Analyst. Top recruiters include e-commerce giants like Amazon India and Flipkart, digital agencies such as Dentsu and Ogilvy, FMCG companies like HUL and Nestle, and various tech startups. These roles focus on driving brand visibility and sales through digital channels across diverse industries.

For DY Patil Online MBA Marketing Management graduates, the realistic starting salary range is ₹4-7 LPA, with potential to reach ₹10-16 LPA within 5 years of experience, which is competitive with HR and slightly below specialized Finance roles. While core Finance (e.g., Investment Banking) might offer higher entry points, Marketing Management, especially in digital and analytics, offers robust long-term growth, often surpassing traditional HR roles. The dynamic nature of marketing ensures continuous upskilling and diverse career paths in a rapidly evolving market.

The DY Patil Online MBA Marketing Management program integrates practical training on tools like Google Analytics 4, SEMrush for SEO, Meta Business Suite for social media management, and HubSpot CRM. You will gain experience through capstone projects involving live campaign planning, market research, and digital strategy implementation for simulated businesses. The curriculum also prepares you for industry certifications such as Google Ads Certification and Google Analytics Certification, making you job-ready for modern digital roles.

Demand for professionals with a DY Patil Online MBA Marketing Management is strong and growing, particularly for digital-first roles, driven by India's expanding digital economy. This specialization is most valuable in emerging areas like Performance Marketing, AI-driven Marketing, Content Strategy (especially video and short-form), Influencer Marketing, and Marketing Analytics. These sectors offer significant growth opportunities, with companies actively seeking skilled professionals to navigate complex digital landscapes and consumer behaviors.