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MBA with Specialization in Digital Marketing

Uttaranchal University Online

AICTE Approved

NAAC A+

UGC Approved

PG Specialisation

2 Years Duration

Last few seats left for July batch

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Honest guidance, no sales pitch. Ever.

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Highest Qualification

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Program Highlights

What each degree costs and what it gives back over 5 years

2 lac+

Learners

₹9,722

ZerO cost emi*

Admissions Closing Soon

For Jun'26 Session

Scholarships Available

Enroll Now

Program Curriculum

E-Commerce

Business Environment

Accounting for Managerial Decisions

Economics for Managers

Principles and Practices of Management

Program Eligibility Criteria

What each degree costs and what it gives back over 5 years

Student Category:

Indian, International

Eligibility:

Bachelor's degree of minimum 3 years duration from a recognized university with minimum 50% marks (General) or 45% marks (Reserved categories).

Document Required:

Passport-size photograph, Aadhaar Card, 10th and 12th mark sheets, Graduation certificate and mark sheets

Student Category:

["Indian","International"]

Eligibility:

Bachelor's degree of minimum 3 years duration from a recognized university with minimum 50% marks (General) or 45% marks (Reserved categories).

Document Required:

Passport-size photograph, Aadhaar Card, 10th and 12th mark sheets, Graduation certificate and mark sheets

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Meet our top-ranked Faculty

Find your best match based on where you are in your career

Dr. Archana Saxena

Professor

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Rachit Rastogi

Assistant Professor

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Dr. Sameer Dev Sharma

Professor

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Dr. Saurabh Pratap Singh Rathore

Associate Professor

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Program Offering
Fee Structure

LUMPSUM

136000 INR

Domestic

Original fee without scholarship.

LUMPSUM

94000 INR

Domestic

One-time payment with scholarship. Exam fee included.

YEARLY

47000 INR

Domestic

Exam fee Rs 2,500/sem included. Scholarship price.

SEMESTER

24500 INR

Domestic

Exam fee Rs 2,500/sem included. Scholarship price.

EMI

3956 INR

Domestic

No-Cost EMI per month. Link: https://bit.ly/OUUNoCostEMI

LUMPSUM

1133 USD

International

Approximate USD equivalent for international students.

Rankings & Accreditations

THE WEEK - 5th Multidisciplinary Emerging University 2023 All India

Ranked by The Week

RANKING YEAR – 2023

WURI Ranked - World's Universities with Real Impact

Ranked by WURI

RANKING YEAR – 2023

ASSOCHAM EduTech100 - Digital Distinction Technology Conformance to NEP Award 2022

Ranked by ASSOCHAM

RANKING YEAR – 2022

CII Industrial Innovation Awards 2022

Ranked by CII

RANKING YEAR – 2022

Accreditation By

All India Council for Technical Education Approved

AIU Member

IIC Member

ISO Certified

MSME Recognized

National Assessment and Accreditation Council A+

QCI Member

Study in India Partner

University Grants Commission Recognized

UGC DEB Entitled

UNAI Member

WES Recognized

Simple Admission Process

Everything you need to succeed in your online learning journey

01

Share your requirements by filling out a simple form.

02

Get free counseling with expert guidance on programs.

03

Admission with documentation handled for you.

Frequently Asked Questions

Graduates of the Uttaranchal Online MBA Digital Marketing program are in high demand for roles such as Performance Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketing Lead, and E-commerce Marketing Manager in India. These positions are typically sought after by leading digital marketing agencies (e.g., Dentsu, Ogilvy), major e-commerce platforms (e.g., Flipkart, Amazon India), tech startups, and large corporations across FMCG, BFSI, and IT sectors. The curriculum directly prepares students for these roles by focusing on practical, industry-relevant skills. You can expect to find opportunities in both metropolitan and tier-2 cities as digital adoption expands.

For an Uttaranchal Online MBA Digital Marketing graduate, the typical starting salary in India ranges from ₹4.5-7.5 LPA, with long-term potential reaching ₹15-25 LPA within 5-8 years of experience, which is generally higher than entry-level HR roles (₹3.5-6 LPA) and competitive with Finance roles (₹5-8.5 LPA) due to high industry demand. Digital Marketing offers faster career progression and greater earning potential in the current market compared to traditional specializations like HR. The program's focus on cutting-edge digital skills ensures this competitive edge in the rapidly evolving Indian job market.

Through the Uttaranchal Online MBA Digital Marketing, you will gain proficiency in essential industry tools like Google Analytics 4, Google Ads, Meta Business Suite, SEMrush, Ahrefs, and HubSpot CRM, making you job-ready for the Indian market. The curriculum integrates practical training for these platforms, often preparing students for external certifications such as Google Ads Certification, Google Analytics Individual Qualification, and HubSpot Content Marketing Certification. This hands-on approach ensures you can immediately apply learned skills in professional settings across various Indian businesses. The program also covers advanced topics like marketing automation and data visualization tools.

The demand for professionals with an Uttaranchal Online MBA Digital Marketing is currently very high and projected to grow by over 25% annually in India through 2030, driven by increased digital adoption across all sectors and a surge in online businesses. Uttaranchal University's curriculum is regularly updated to align with these industry needs, incorporating modules on AI in marketing, advanced data analytics, performance marketing strategies, and customer experience management. This ensures graduates possess highly relevant and employable skills, directly addressing the evolving demands of the Indian digital economy. The program's UGC-DEB approval further assures its recognition and value in the job market.