Home / …Manipal University Jaipur On… / B.Com / Digital Marketing with AI
Manipal University Jaipur Online
AICTE Compliant
NAAC A+
UGC Approved
UG Specialisation
3 Years Duration
Last few seats left for July batch
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What each degree costs and what it gives back over 5 years
2 lac+
Learners
₹9,722
ZerO cost emi*
Admissions Closing Soon
For Jun'26 Session
Scholarships Available
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Business Organization
Economic Theory
Fundamentals of Accounting - I
General English
Principles of Business Management
What each degree costs and what it gives back over 5 years
Student Category:
Indian, NRI & Foreign students
Eligibility:
Candidates must have completed 10+2 from a recognized national or state board institution or 10+3 diploma from a recognized national or state institute. Candidates must have at least 40% marks in aggregate in 10+2 / diploma (35% for reserved categories).
Document Required:
Candidates must have completed 10+2 from a recognized national or state board institution or 10+3 diploma from a recognized national or state institute. Candidates must have at least 40% marks in aggregate in 10+2 / diploma (35% for reserved categories).
Student Category:
Indian
Eligibility:
Candidates must have completed 10+2 education from a recognized national or state board institution or 10+3 diploma from a recognized national or state institute.
Document Required:
Aadhaar card (mandatory for Indian citizens), Proof of address (Aadhaar/passport/voter ID/gas bill/bank statement/post-paid mobile statement), Class 10 marksheet, Diploma certificate and marksheets
Student Category:
International
Eligibility:
Candidates must have completed 10+2/ intermediate/ senior secondary education from a recognized board, or an equivalent qualification as recognized by the Association of Indian Universities, in any discipline. Candidates who have completed 10+2 education or graduate level education outside India must produce a certificate of equivalence issued by the Association of Indian Universities.
Document Required:
CV, Address proof, Valid visa, PR card, Passport copy, Certificate of equivalence from AIU, Class 10 & 12 marksheet
| Academic Level | Min Score (General) | Min Score (Reserved) | Student Category | Eligibility | Document Required |
|---|---|---|---|---|---|
| 10+2 | 40.00 | 35.00 | Indian, NRI & Foreign students | Candidates must have completed 10+2 from a recognized national or state board institution or 10+3 diploma from a recognized national or state institute. Candidates must have at least 40% marks in aggregate in 10+2 / diploma (35% for reserved categories). | Candidates must have completed 10+2 from a recognized national or state board institution or 10+3 diploma from a recognized national or state institute. Candidates must have at least 40% marks in aggregate in 10+2 / diploma (35% for reserved categories). |
| 10+3 diploma | -- | -- | Indian | Candidates must have completed 10+2 education from a recognized national or state board institution or 10+3 diploma from a recognized national or state institute. | Aadhaar card (mandatory for Indian citizens), Proof of address (Aadhaar/passport/voter ID/gas bill/bank statement/post-paid mobile statement), Class 10 marksheet, Diploma certificate and marksheets |
| 10+2 | -- | -- | International | Candidates must have completed 10+2/ intermediate/ senior secondary education from a recognized board, or an equivalent qualification as recognized by the Association of Indian Universities, in any discipline. Candidates who have completed 10+2 education or graduate level education outside India must produce a certificate of equivalence issued by the Association of Indian Universities. | CV, Address proof, Valid visa, PR card, Passport copy, Certificate of equivalence from AIU, Class 10 & 12 marksheet |
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Dr. Prabhuti Rathore
Assistant Professor
5 years of experience
Dr. Ashish Gupta
Assistant Professor
8 years of experience
Dr. Mredu Goyal
Associate Professor
Ph.D. in Commerce | 15 years of experience
CS Poonam Tomar
Assistant Professor
CS qualification, MBA, M.Com., UGC-NET qualification | 10 years of experience
Student Category
Plan Type
Amount
Fee Note
Domestic
LUMPSUM
99000 INR
Full program fee
Domestic
SEMESTER
16500 INR
Per semester
Domestic
EMI
2750 INR
EMI Starting at 2750, for 36 months. Per month EMI
International
LUMPSUM
1698 USD
Full program fee
NRI
LUMPSUM
1458 INR
Full program fee
Domestic
APPLICATION-FEE
500 INR
An additional non-refundable application fee of INR 500 is to be paid at the time of admission
NRI
SEMESTER
243 INR
SEMESTER FEE
150-200
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Graduates with the MUJ MUJ Online BCom Digital Marketing with AI are specifically sought after for roles like AI-driven Marketing Strategist, Predictive Analytics Specialist, and Conversational AI Marketer. E-commerce giants like Flipkart and Amazon India, ad-tech firms such as InMobi, and SaaS companies like Zoho are actively recruiting for these specialized positions. You'll also find opportunities in large enterprises like TCS and Infosys that are building AI-powered marketing divisions. This specialization moves you beyond generic roles into high-impact, data-driven marketing.
The MUJ MUJ Online BCom Digital Marketing with AI offers significantly higher starting salaries and accelerated career growth compared to a traditional BCom or a BCom in Digital Marketing without AI. Entry-level salaries for MUJ MUJ Online BCom Digital Marketing with AI graduates typically range from ₹4.5–7.5 LPA, while traditional BCom graduates might start at ₹2.5–4 LPA, and BCom Digital Marketing (without AI) at ₹3.5–5.5 LPA. With 5 years of experience, an AI-specialized graduate can expect ₹12–18 LPA, whereas others might be in the ₹7–12 LPA range, due to the high demand for AI integration skills in marketing. This specialization positions you for leadership roles in data-driven marketing much faster.
The MUJ MUJ Online BCom Digital Marketing with AI program provides hands-on experience with industry-leading AI tools like ChatGPT for content creation, Midjourney for visual assets, and advanced AI analytics platforms such as Google Analytics 4's predictive capabilities and HubSpot AI. You will work on practical projects including developing AI-driven personalized email campaigns, optimizing programmatic ad buys using machine learning algorithms, and building predictive customer segmentation models. These projects ensure you can immediately apply AI to real-world marketing challenges, making you highly job-ready. The curriculum is updated annually to incorporate the latest tools and techniques.
The MUJ MUJ Online BCom Digital Marketing with AI focuses on teaching you to strategically leverage and manage AI tools, not just use them, ensuring you stay relevant and competitive. You'll develop critical skills in prompt engineering, AI model interpretation, ethical AI deployment, and strategic decision-making, which AI tools cannot replicate. Roles like AI Marketing Strategist, Marketing Automation Lead, and Data-driven Campaign Manager will specifically leverage your unique ability to design, oversee, and optimize AI-powered marketing initiatives. MUJ's curriculum is reviewed biannually by industry experts to integrate the latest AI advancements and future-proof your skills.
