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What each degree costs and what it gives back over 5 years



2 lac+
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₹9,722
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Scholarships Available
Basics of Accounting
Environmental Awareness and Disaster Management
Introduction to Economics
Business English
Fundamentals of Management
Basics of Marketing
What each degree costs and what it gives back over 5 years
Indian
Documents Required
HSC (10+2) or its equivalent exam with any stream and English as one of the subjects from a recognized Board
Student Criteria
Documents Required
Indian
HSC (10+2) or its equivalent exam with any stream and English as one of the subjects from a recognized Board

Our advisors have guided 2,400+ students to the right program this month alone
Student Category
Plan Type
Amount
Fee Note
Domestic
LUMP SUM
145400 INR
Total fee for 3-year BBA. A scholarship of Rs 5,000/- will be offered to BBA students who will make payment of full fee in two transactions within 15 days. 4-year total: Rs 1,92,400 (additional Sem VII Rs 32,000, Sem VIII Rs 15,000).
Domestic
SEMESTER
30000 INR
Semester IV fee
International
LUMP SUM
2800 USD
Total international fee for 3-year BBA. 4-year total: $3,700.
International
SEMESTER
600 USD
Semester IV fee
Ranked #71 by NIRF
Ranked by NIRF
RANKING YEAR – 2025
Ranked #41 by NIRF
Ranked by NIRF
RANKING YEAR – 2024
Accreditation By
Accreditation By
ACU Member
All India Council for Technical Education Approved
AIU Member
ASSOCHAM Recognized
ISO 9001:2015
National Assessment and Accreditation Council A++
University Grants Commission Category-I Deemed to be University
WES Recognized
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Upon completing the DY Patil Online BBA Marketing Management, you can realistically apply for roles such as Digital Marketing Executive, Social Media Manager, Content Marketing Specialist, Marketing Coordinator, and Junior Brand Executive. These positions are actively sought by companies across various sectors including FMCG (e.g., HUL, Nestle), IT Services (e.g., TCS, Infosys), E-commerce (e.g., Flipkart, Amazon India), and numerous FinTech and EdTech startups. The program equips you with skills directly applicable to these entry-level requirements across India's diverse corporate landscape.
For fresh graduates without prior experience, the DY Patil Online BBA Marketing Management offers a competitive starting salary range of ₹3.5-5.5 LPA, comparable to BBA Finance (₹3.8-6 LPA) and BBA HR (₹3-5 LPA). However, Marketing Management often presents superior long-term career growth, especially in the dynamic Indian digital economy. With 5 years of experience, professionals in Marketing Management can expect salaries of ₹12-20 LPA, particularly in digital strategy or brand leadership roles, often outpacing Finance (₹10-18 LPA) and HR (₹9-15 LPA) due to high demand for specialized digital skills.
The DY Patil Online BBA Marketing Management program provides hands-on experience with essential digital marketing tools and software directly relevant to Indian job requirements. You will gain practical skills using Google Analytics for website performance, Google Ads for paid campaigns, Meta Business Suite for social media advertising, and basic SEO tools like SEMrush. The curriculum also integrates modules that prepare you for industry-recognized certifications such as Google Ads Certification and Meta Blueprint, enhancing your employability.
Yes, the Marketing Management specialization from DY Patil Online BBA is currently in very high demand among Indian employers, driven by the nation's rapid digital business expansion and e-commerce boom. This degree offers a competitive edge in critical growth areas like Digital Marketing (SEO, SEM, Social Media Marketing), Content Marketing, E-commerce Marketing, and Brand Management. The program's focus on data-driven strategies and practical digital skills directly addresses the industry's need for agile, digitally-savvy marketing professionals.