Home / …GLA University Online / BBA / Marketing Management
GLA University Online
AICTE Approved
NAAC A+
UGC Approved
UG Specialisation
3 Years Duration
Last few seats left for July batch
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What each degree costs and what it gives back over 5 years
2 lac+
Learners
₹9,722
ZerO cost emi*
Admissions Closing Soon
For Jun'26 Session
Scholarships Available
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Marketing Theory and Practices
Organizational Behaviour
Business Mathematics
Fundamentals of MS-Excel
First Aid and Health or Project
Basic Accounting
Principles of Management
Business Economics
What each degree costs and what it gives back over 5 years
Student Category:
Indian
Eligibility:
Candidates must have completed 10+2 or equivalent from a recognised board in any stream.
Document Required:
Passport-size photograph, Aadhaar Card, Undertaking form, Digital signature, Class 10th and 12th mark sheets
| Academic Level | Min Score (General) | Min Score (Reserved) | Student Category | Eligibility | Document Required |
|---|---|---|---|---|---|
| 10+2 | -- | -- | Indian | Candidates must have completed 10+2 or equivalent from a recognised board in any stream. | Passport-size photograph, Aadhaar Card, Undertaking form, Digital signature, Class 10th and 12th mark sheets |
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Khushboo Srivastava
Assistant Professor
General Management & Marketing
Rashi Bhati
Assistant Professor
Marketing & Human Resource Management
Sabara Ahmed
Assistant Professor
Marketing & International Business
Shubhi Agarwal
Assistant Professor
Marketing & Human Resource Management
Student Category
Plan Type
Amount
Fee Note
Domestic
LUMPSUM
99300 INR
All Inclusive
Domestic
YEARLY
29500 INR
Exam Fee ₹3000 per year extra. Registration Fee ₹2,000 one-time.
Domestic
SEMESTER
14750 INR
Exam Fee ₹1500 per semester extra. Registration Fee ₹2,000 one-time.
Domestic
EMI
4138 INR
24 No Cost EMI payable monthly
Domestic
ALUMNI-FEE
1800 INR
Alumni Fee (One-Time)
Domestic
EXAM-FEE
1500 INR
Exam Fee ₹1500 per semester
Domestic
REGISTRATION-FEE
500 INR
One-time non-refundable registration fee.
Times Higher Education Ranking 2026 - Ranked 1822 Globally in Industry Category
Ranked by THE
RANKING YEAR – 2026
781-790
Ranked by QS
RANKING YEAR – 2026
Top 200
Ranked by NIRF
RANKING YEAR – 2025
Accreditation By
Accreditation By
All India Council for Technical Education Approved
AIU Member
IACBE Accredited
IAU Member
National Assessment and Accreditation Council A+
University Grants Commission Recognized
UGC DEB Approved
WES Recognized
Everything you need to succeed in your online learning journey
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Admission with documentation handled for you.
The GLA Online BBA Marketing Management program equips you with mastery in critical digital marketing domains including advanced SEO techniques (on-page, off-page, technical SEO using tools like SEMrush, Ahrefs), Google Ads (SEM) campaign management, comprehensive social media marketing strategies across platforms like Instagram, LinkedIn, and YouTube, and data analytics using Google Analytics 4 and Tableau. You will learn to develop content marketing strategies, email marketing campaigns, and understand influencer marketing dynamics specific to the Indian consumer market. The curriculum integrates practical application of these tools to ensure you are job-ready for roles in agencies like Dentsu India or companies like Flipkart. This ensures you are proficient in the latest digital marketing practices demanded by Indian employers in 2026.
Graduates from GLA Online BBA Marketing Management typically secure entry-level roles such as Digital Marketing Executive, Social Media Manager, Marketing Coordinator, or Brand Associate in Indian e-commerce companies like Myntra, digital marketing agencies such as Ogilvy India, or FMCG firms like ITC Limited. Entry-level salaries range from ₹3.5 LPA to ₹6.5 LPA, potentially growing to ₹10 LPA to ₹15 LPA within 5 years, which is generally 15-20% higher than entry-level roles in BBA Finance or HR specializations due to high demand for digital marketing skills. Career growth can lead to positions like Marketing Manager or Brand Manager, with significant salary jumps based on performance and industry. This specialization offers robust growth in the dynamic Indian market.
The GLA Online BBA Marketing Management curriculum integrates practical learning through live case studies from Indian brands like Zomato and Reliance Retail, simulated digital marketing campaigns using virtual ad spend, and semester-long projects where students develop complete marketing plans for real or hypothetical Indian startups. You will work on creating content calendars, executing SEO audits for local businesses, and analyzing market research data to propose actionable strategies, building a robust portfolio. These hands-on experiences, including a mandatory capstone project in the final year, ensure you apply theoretical knowledge to solve contemporary Indian marketing challenges. This practical approach makes graduates immediately valuable to employers.
Indian employers and HR professionals highly value the GLA Online BBA Marketing Management due to GLA University's strong academic reputation and the program's UGC-DEB approval, ensuring its validity and recognition across India. GLA University holds an 'A' grade from NAAC, further enhancing the credibility of its online degrees. When compared to similar online marketing degrees, GLA's program often stands out due to its industry-aligned curriculum and practical focus, while offering comparable recognition to many offline BBA Marketing degrees from Tier 2/3 universities. Its emphasis on digital tools and Indian market specifics gives graduates a competitive edge.
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