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Chandigarh University Online faviconChandigarh University Online

MBA with Specialization in Digital Marketing

PG Specialisation
2 Years Duration

Only 12 seats left for the July batch

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Program Highlights

What each degree costs and what it gives back over 5 years

2 lac+

Learners

₹9,722

ZerO cost emi*

Admissions Closing Soon

For Jun'26 Session

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Scholarships Available

Program Curriculum

Leadership & Organization Behavior

Financial Reporting & Analysis - PwC

Managerial Economics

Business, Society and Law

Marketing Management

Program Eligibility Criteria

What each degree costs and what it gives back over 5 years

All Students

Documents Required

Bachelor degree in any discipline from recognized University/Institution. Graduates of recognized professional programs like CA/ICWA etc. are also eligible to apply.

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Meet our top-ranked Faculty

Find your best match based on where you are in your career

Alka Sharma

Guest Faculty

ACC ICF Executive Coach, IIM Kozhikode/Amritsar, 20 years corporate (Yahoo!, GE, WhatsApp, HP) | 20 years of experience

Dr. Shalini Singh

Assistant Professor

PhD Economics (Delhi University), MA Economics, 7+ years experience in macroeconomics, econometrics | 7 years of experience

Mirza Rahim Baig

Industry Expert

Master's Data Science (Liverpool John Moores), BITS Pilani, 12+ years Business Analytics, former Flipkart | 12 years of experience

David F. Poritzky

Industry Expert

MBA (Wharton School), CEO Envista Strategies, 20+ years experience in commercializing research | 20 years of experience

Program Offering
Fee Structure

LUMP SUM

180400 INR

Domestic

After 18% Early Bird Scholarship. Regular fee Rs.2,20,000. 3-Certificate Bundle (PwC + PMI + Harvard)

SEMESTER

41250 INR

Domestic

After 25% Early Bird Scholarship on Single Certificate (Harvard only). One-time prospectus fee of Rs.500

Rankings & Accreditations

Ranked #19 by NIRF

Ranked by NIRF

RANKING YEAR – 2025

Accreditation By

All India Council for Technical Education Approved

National Assessment and Accreditation Council A+

University Grants Commission Recognized

UGC DEB Entitled

WES Recognized

Simple Admission Process

Everything you need to succeed in your online learning journey

01

Share your requirements by filling out a simple form.

02

Get free counseling with expert guidance on programs.

03

Admission with documentation handled for you.

Frequently Asked Questions

During the CU Online MBA Digital Marketing program, you will master essential tools and gain practical experience with certifications like Google Ads, Google Analytics, HubSpot (Inbound Marketing, Content Marketing), SEMrush, and Meta Business Suite (Facebook/Instagram Ads). The curriculum focuses on hands-on application, ensuring proficiency in these industry-standard platforms highly valued by Indian employers. You will also learn to leverage advanced analytics and SEO tools crucial for market analysis and campaign optimization in India.

Upon completing the CU Online MBA Digital Marketing, graduates are actively hired for roles such as SEO Specialist, Social Media Manager, Performance Marketing Analyst, Content Marketing Manager, and Digital Marketing Executive. Leading digital marketing agencies like Dentsu and Ogilvy, e-commerce giants such as Flipkart and Amazon India, and numerous Indian startups (e.g., Zomato, Swiggy) consistently recruit for these specializations. Additionally, large corporations across sectors like BFSI and FMCG hire for their in-house digital marketing teams.

The CU Online MBA Digital Marketing offers a highly competitive starting salary for freshers, typically ranging from ₹4.5-7 LPA, with potential to grow to ₹10-15 LPA within 3-5 years. This often surpasses entry-level salaries in general Finance (₹5-8 LPA, but often requires specific certifications for higher growth) or HR (₹4-6 LPA, growing to ₹8-12 LPA in 3-5 years) roles without specialized skills. The rapid growth in India's digital economy ensures faster career progression and higher earning potential for skilled digital marketing professionals.

The CU Online MBA Digital Marketing curriculum undergoes rigorous updates every 6-9 months, incorporating feedback from industry experts and reflecting the latest digital marketing trends and technologies relevant to the Indian market. The program includes mandatory practical components such as live client projects, case studies based on Indian businesses, and a 3-6 month capstone project or virtual internship. These ensure you gain hands-on experience and are job-ready for diverse roles across India's dynamic digital landscape.