B-TECH in Media Technology at Manipal Institute of Technology
Udupi, Karnataka
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About the Specialization
What is Media Technology at Manipal Institute of Technology Udupi?
This Printing and Media Technology program at Manipal Institute of Technology focuses on the comprehensive lifecycle of media production, integrating engineering with design, printing, and digital media. It addresses the evolving needs of the Indian print and media industry, which demands skilled professionals in both conventional and advanced digital media domains. The program differentiates itself by combining core engineering knowledge with practical applications in graphic communication and media management.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the dynamic Indian print and packaging industries, as well as aspiring media professionals keen on understanding the technical aspects of content delivery. It suits individuals with a strong aptitude for science, design, and technology, looking to specialize in areas like graphic design, printing production, packaging development, or digital publishing. Specific prerequisite backgrounds include a 10+2 with Physics, Mathematics, and English, along with an optional science subject.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in print production, packaging design, digital media management, advertising, and publishing. Entry-level salaries typically range from INR 4-6 lakhs per annum, with experienced professionals earning significantly more. Growth trajectories include technical management, R&D, and entrepreneurial ventures, aligning with certifications in areas like color management and quality control standards.
Student Success Practices
Foundation Stage
Build Core Engineering Fundamentals- (Semester 1-2)
Focus on mastering foundational engineering subjects like Linear Algebra, Engineering Physics, and Programming in C. Utilize online platforms like NPTEL for supplemental learning and join academic clubs for peer-to-peer discussions, laying a strong base for media-specific engineering challenges.
Tools & Resources
NPTEL Courses, MIT OpenCourseWare, Coding platforms (e.g., HackerRank, CodeChef)
Career Connection
A strong foundation in engineering principles is crucial for understanding the technical aspects of printing and media systems, leading to better problem-solving skills in R&D and production roles.
Explore Elements of Media Production- (Semester 1-2)
Actively engage with ''''Elements of Printing and Media Technology'''' by visiting local print shops or media houses. Participate in introductory workshops to understand pre-press, press, and post-press operations, connecting theoretical knowledge with real-world applications in India''''s diverse media landscape.
Tools & Resources
Local printing presses, Media production studios, Industry workshops
Career Connection
Early exposure to the industry helps in clarifying career interests, provides practical context to studies, and builds initial professional networks for internships and placements.
Develop Professional Communication Skills- (Semester 1-2)
Leverage the ''''Professional Communication'''' course to enhance presentation and writing skills. Join college Toastmasters or debate clubs to build confidence and network, crucial for future interactions with clients and teams in the Indian media sector.
Tools & Resources
Toastmasters International Club, College Debate Society, Grammarly
Career Connection
Effective communication is vital for presenting ideas, collaborating in teams, and client interactions, significantly improving employability and career progression in any media role.
Intermediate Stage
Master Design and Digital Tools- (Semester 3-5)
Deep dive into ''''Principles of Design and Colour'''' and ''''Image Processing'''' using industry-standard software like Adobe Creative Suite. Work on personal design projects or freelancing tasks to build a portfolio, which is essential for creative and technical roles in the Indian graphic and digital media industry.
Tools & Resources
Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, GIMP
Career Connection
Proficiency in design software and understanding of aesthetics are critical for roles in graphic design, pre-press, and digital content creation, enhancing portfolio strength for job applications.
Engage with Industry through Mini-Projects- (Semester 3-5)
Actively participate in ''''Printing and Media Technology Mini Project 1'''' by seeking real-world problems from local businesses or startups. Collaborate with peers and faculty to deliver tangible solutions, gaining practical experience and networking opportunities within India''''s packaging and printing sectors.
Tools & Resources
Local startups, MSMEs in print/packaging, Project management tools (e.g., Trello, Asana)
Career Connection
These projects provide hands-on experience, develop problem-solving capabilities, and create a strong resume entry, making students more attractive to employers looking for practical skills.
Specialize in Web and Mobile Media- (Semester 3-5)
Focus on ''''Web and Mobile Media Technology'''' by building dynamic websites or mobile applications. Utilize platforms like GitHub for version control and online tutorials (e.g., freeCodeCamp) to acquire in-demand skills, preparing for roles in India''''s booming digital content and publishing market.
Tools & Resources
GitHub, freeCodeCamp, MDN Web Docs, VS Code
Career Connection
Developing expertise in web and mobile technologies opens doors to careers in digital marketing, web development, UI/UX design, and content management, which are high-growth areas in India.
Advanced Stage
Secure High-Impact Internships- (Semester 7)
Prioritize securing internships in renowned print, packaging, or digital media companies in India during Semester 7. Apply theoretical knowledge, build a professional network, and aim for a pre-placement offer by demonstrating strong problem-solving and teamwork skills.
Tools & Resources
LinkedIn, Internshala, Company career portals
Career Connection
Internships are critical for gaining industry experience, making valuable connections, and often leading directly to full-time employment opportunities upon graduation.
Execute a Capstone Project with Industry Relevance- (Semester 7-8)
Dedicate significant effort to ''''Project Work - Phase I & II'''' by choosing a topic with direct industry applicability or potential for commercialization. Collaborate with industry mentors, develop a robust prototype, and publish research findings, showcasing readiness for R&D or advanced roles in Indian media tech firms.
Tools & Resources
Research databases (e.g., IEEE Xplore, Google Scholar), CAD/CAM software, 3D printers/prototyping labs
Career Connection
A strong capstone project demonstrates advanced technical skills, innovation, and independent problem-solving, making graduates highly competitive for R&D, product development, and innovation roles.
Prepare for Career Advancement & Ethics- (Semester 6-8)
Attend workshops on ''''Professional Ethics and Intellectual Property Rights'''' and ''''Media Management''''. Develop a strong understanding of legal and ethical considerations in media, and hone interviewing and negotiation skills for top placements or entrepreneurial ventures in the competitive Indian job market.
Tools & Resources
Career guidance cells, Mock interview platforms, Books on business ethics and IPR
Career Connection
Beyond technical skills, understanding professional ethics, IPR, and management principles is essential for leadership roles, entrepreneurship, and navigating complex legal landscapes in the media industry, ensuring long-term career success.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 or A Level or IB or American 12th Grade or equivalent examination with Physics, Mathematics and English as compulsory subjects, along with Chemistry or Biotechnology or Biology or Technical Vocational subject as an optional subject with a minimum of 50% marks in Physics, Mathematics and any one of the optional subjects taken together.
Duration: 8 semesters / 4 years
Credits: 178 Credits
Assessment: Internal: 50% (Continuous Internal Evaluation for Theory, 100% for Lab/Practical), External: 50% (Semester End Examination for Theory)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MAH 101 | Linear Algebra and Calculus | Core | 4 | Matrices and Determinants, Eigenvalues and Eigenvectors, Differential Calculus, Integral Calculus, Multivariable Calculus, Vector Calculus |
| PHT 101 | Engineering Physics | Core | 4 | Quantum Mechanics, Solid State Physics, Lasers and Fiber Optics, Electromagnetism, Wave Optics |
| PHT 102 | Engineering Physics Laboratory | Lab | 1 | Experiments on Wave Optics, Electricity and Magnetism, Semiconductor Devices, Modern Physics Applications |
| CYT 101 | Engineering Chemistry | Core | 4 | Electrochemistry, Corrosion and its Control, Water Treatment, Polymers and Composites, Fuels and Combustion |
| CYT 102 | Engineering Chemistry Laboratory | Lab | 1 | Volumetric Analysis, Instrumental Methods, Water Quality Analysis, Polymer Synthesis, Corrosion Rate Determination |
| EET 101 | Basic Electrical Technology | Core | 3 | DC Circuits Analysis, AC Circuits Analysis, Transformers, DC Machines, AC Machines |
| EET 102 | Basic Electrical Technology Laboratory | Lab | 1 | Verification of Circuit Laws, Transformer Characteristics, Motor Control Experiments, Power Measurement |
| EMT 101 | Engineering Mechanics | Core | 3 | Forces and Equilibrium, Friction, Centroids and Moments of Inertia, Kinematics of Particles, Work and Energy |
| CIT 101 | Programming in C | Core | 3 | Introduction to C Programming, Data Types and Operators, Control Structures, Functions and Arrays, Pointers and Structures, File Input/Output |
| CIT 102 | Programming in C Laboratory | Lab | 1 | C Program Development, Debugging Techniques, Implementation of Algorithms, Use of Standard Libraries |
| HMT 101 | Professional Communication | Core | 2 | Language Skills, Oral Communication, Written Communication, Presentation Skills, Group Discussions |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MAH 102 | Probability and Statistics | Core | 4 | Probability Theory, Random Variables and Distributions, Sampling Distributions, Hypothesis Testing, Correlation and Regression |
| BMT 101 | Basic Engineering Graphics | Core | 2 | Engineering Curves, Orthographic Projections, Sectional Views, Isometric Projections, Development of Surfaces |
| ICT 101 | Introduction to Computer Systems | Core | 3 | Digital Logic and Gates, Computer Organization, Memory Hierarchy, Operating System Concepts, Networking Fundamentals |
| ICT 102 | Introduction to Computer Systems Laboratory | Lab | 1 | Digital Circuit Experiments, Basic Linux Commands, Network Configuration, Hardware Identification |
| MMT 101 | Basic Mechanical Engineering | Core | 3 | Thermodynamics Basics, Internal Combustion Engines, Refrigeration and Air Conditioning, Power Transmission Systems, Manufacturing Processes |
| EMT 102 | Engineering Materials | Core | 3 | Structure of Materials, Mechanical Properties, Ferrous and Non-ferrous Alloys, Polymers and Ceramics, Composites |
| CLT 101 | Engineering Exploration Project | Project | 1 | Problem Identification, Design Thinking, Prototyping, Teamwork, Project Documentation |
| HMT 102 | Constitution of India and Environmental Studies | Audit | 0 | Indian Constitution, Fundamental Rights and Duties, Environmental Pollution, Ecology and Biodiversity, Sustainable Development |
| HMT 103 | Universal Human Values | Audit | 0 | Self-Exploration and Awareness, Harmony in the Family and Society, Professional Ethics, Coexistence with Nature |
| PNT 101 | Elements of Printing and Media Technology | Core | 4 | History of Printing, Pre-press Processes, Press Systems, Post-press Operations, Introduction to Digital Media |
| PNT 102 | Elements of Printing and Media Technology Laboratory | Lab | 1 | Offset Printing Demonstration, Screen Printing Techniques, Digital Printing Operation, Basic Print Finishing, Print Quality Assessment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MAH 201 | Numerical Methods and Transforms | Core | 4 | Numerical Solutions of Equations, Interpolation and Curve Fitting, Numerical Integration and Differentiation, Laplace Transforms, Fourier Series and Transforms, Z-Transforms |
| ELT 201 | Analog and Digital Electronics | Core | 4 | Diode Circuits, Transistor Amplifiers, Operational Amplifiers, Boolean Algebra and Logic Gates, Combinational Logic Circuits, Sequential Logic Circuits |
| ELT 202 | Analog and Digital Electronics Laboratory | Lab | 1 | Diode and Transistor Characteristics, Op-amp Applications, Logic Gate Verification, Combinational Circuit Design, Sequential Circuit Implementation |
| PNT 201 | Principles of Design and Colour | Core | 4 | Elements of Design, Principles of Design, Color Theory and Models, Color Management Systems, Typography and Layout, Graphic Software Tools |
| PNT 202 | Principles of Design and Colour Laboratory | Lab | 1 | Adobe Photoshop Skills, Adobe Illustrator Skills, Color Calibration, Layout Design Projects, Digital Art Creation |
| PNT 203 | Material Science for Media Technology | Core | 3 | Paper and Paperboard Properties, Printing Inks and their Chemistry, Plastic Films and Substrates, Adhesives and Coatings, Sustainable Packaging Materials |
| PNT 204 | Material Science for Media Technology Laboratory | Lab | 1 | Paper Testing (GSM, Burst Strength), Ink Viscosity Measurement, Substrate Surface Analysis, Adhesion Testing, Material Characterization |
| CIT 201 | Object Oriented Programming in C++ | Core | 4 | Classes and Objects, Inheritance and Polymorphism, Encapsulation and Abstraction, Constructors and Destructors, Exception Handling, File Input/Output in C++ |
| CIT 202 | Object Oriented Programming in C++ Laboratory | Lab | 1 | C++ Program Development, Implementation of OOP Concepts, Debugging C++ Applications, Problem Solving with C++ |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MAH 202 | Discrete Mathematics and Graph Theory | Core | 4 | Set Theory and Logic, Relations and Functions, Graph Theory Fundamentals, Trees and Spanning Trees, Combinatorics and Counting Principles |
| CIT 203 | Data Structures and Algorithms | Core | 4 | Arrays and Linked Lists, Stacks and Queues, Trees and Binary Search Trees, Graphs and Graph Traversal, Sorting Algorithms, Searching Algorithms |
| CIT 204 | Data Structures and Algorithms Laboratory | Lab | 1 | Implementation of Data Structures, Algorithm Design and Analysis, Problem Solving Using DS & Algo |
| PNT 205 | Image Processing and Computer Graphics | Core | 4 | Digital Image Fundamentals, Image Enhancement Techniques, Image Compression, Geometric Transformations, 2D and 3D Graphics Primitives, Rendering Techniques |
| PNT 206 | Image Processing and Computer Graphics Laboratory | Lab | 1 | Image Manipulation Software, Graphics Programming using APIs, Filter Design and Application, Image Analysis |
| PNT 207 | Packaging Technology | Core | 3 | Functions of Packaging, Packaging Materials, Packaging Design Principles, Converting Processes, Flexible and Rigid Packaging, Sustainable Packaging |
| PNT 208 | Packaging Technology Laboratory | Lab | 1 | Packaging Material Testing, Package Design Software, Prototyping Packaging, Package Performance Testing |
| HMT 201 | Technical Communication | Core | 2 | Report Writing, Technical Descriptions, Instructions Manuals, Business Correspondence, Oral Presentations |
| CLT 202 | Innovation and Design Thinking | Core | 1 | Introduction to Design Thinking, Empathize and Define, Ideation Techniques, Prototyping and Testing, Innovation Strategies |
| OEL XXX | Open Elective 1 | Elective | 3 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MAH 301 | Optimization Techniques | Core | 3 | Linear Programming, Simplex Method, Transportation Problem, Assignment Problem, Network Models, Dynamic Programming |
| PNT 301 | Digital Pre-press and Workflow | Core | 4 | Digital Imaging Concepts, PDF Workflow, Advanced Color Management, Trapping and Imposition, Proofing Technologies, RIP Technologies |
| PNT 302 | Digital Pre-press and Workflow Laboratory | Lab | 1 | Pre-press Software Operations, Workflow Automation Tools, Color Profile Generation, Digital Proofing, File Preparation for Print |
| PNT 303 | Conventional and Digital Printing Processes | Core | 4 | Offset Lithography, Flexography, Gravure Printing, Screen Printing, Inkjet and Toner Based Printing, 3D Printing Technologies |
| PNT 304 | Conventional and Digital Printing Processes Laboratory | Lab | 1 | Operating Printing Machines, Print Quality Evaluation, Process Control Parameters, Troubleshooting Printing Issues |
| PNT 305 | Web and Mobile Media Technology | Core | 3 | HTML5 and CSS3, JavaScript Fundamentals, Responsive Web Design, Mobile Application Development Basics, UI/UX Principles for Digital Media, Web Analytics |
| PNT 306 | Web and Mobile Media Technology Laboratory | Lab | 1 | Web Development Frameworks, Mobile App Prototyping, Frontend Development, Content Management Systems |
| PNT 307 | Printing and Media Technology Mini Project 1 | Project | 1 | Project Planning, Design and Development, Implementation and Testing, Report Writing, Presentation Skills |
| PEL XXX | Program Elective 1 | Elective | 3 | |
| OEL XXX | Open Elective 2 | Elective | 3 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HMT 301 | Management and Entrepreneurship | Core | 3 | Principles of Management, Organizational Structures, Marketing Management, Financial Management, Human Resource Management, Entrepreneurship Development |
| PNT 308 | Post-press and Finishing Operations | Core | 4 | Binding Techniques, Cutting and Folding, Lamination and Varnishing, Die-cutting and Embossing, Automation in Post-press |
| PNT 309 | Post-press and Finishing Operations Laboratory | Lab | 1 | Operating Finishing Equipment, Quality Control in Post-press, Troubleshooting Finishing Issues, Job Planning for Post-press |
| PNT 310 | Quality Control in Printing and Media | Core | 3 | Quality Management Systems, Statistical Process Control, ISO Standards in Printing, Color Measurement Instruments, Densitometry and Spectrophotometry |
| PNT 311 | Quality Control in Printing and Media Laboratory | Lab | 1 | Operating Quality Control Instruments, Data Analysis for Quality, Process Capability Studies, Problem Solving with QC Tools |
| PNT 312 | Printing and Media Technology Mini Project 2 | Project | 1 | Advanced Project Planning, Execution and Testing, Documentation and Presentation, Innovation in Media Technology |
| PEL XXX | Program Elective 2 | Elective | 3 | |
| PEL XXX | Program Elective 3 | Elective | 3 | |
| OEL XXX | Open Elective 3 | Elective | 3 |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HMT 401 | Professional Ethics and Intellectual Property Rights | Core | 2 | Ethical Theories, Professional Responsibility, Cyber Ethics, Copyrights and Patents, Trademarks and Design Rights, Case Studies in Ethics and IPR |
| PNT 401 | Media Management and Economics | Core | 3 | Media Business Models, Marketing Strategies in Media, Financial Management for Media, Advertising and Public Relations, Media Laws and Regulations, Global Media Economy |
| PNT 402 | Research Methodology for Media Technology | Core | 3 | Research Design, Data Collection Methods, Statistical Analysis, Report Writing, Literature Review, Ethical Considerations in Research |
| PNT 403 | Project Work - Phase I | Project | 3 | Problem Identification and Scope, Literature Survey, Methodology Development, Preliminary Design and Feasibility, Project Proposal Writing |
| PNT 404 | Internship | Internship | 1 | Industry Exposure, Practical Skill Application, Professional Networking, Problem Solving in Real-world, Workplace Ethics and Communication |
| PEL XXX | Program Elective 4 | Elective | 3 | |
| PEL XXX | Program Elective 5 | Elective | 3 | |
| OEL XXX | Open Elective 4 | Elective | 3 |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PNT 405 | Project Work - Phase II | Project | 6 | Design Implementation, System Development and Testing, Data Analysis and Interpretation, Project Evaluation, Technical Report Writing, Final Presentation and Defense |
| PEL XXX | Program Elective 6 | Elective | 3 | |
| PEL XXX | Program Elective 7 | Elective | 3 | |
| PEL XXX | Program Elective 8 | Elective | 3 |