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MBA in Business Administration General at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Business Administration (General) at SRM Institute of Science and Technology Chengalpattu?
This Business Administration (General) program at SRM Institute of Science and Technology focuses on developing versatile management capabilities. It provides a holistic understanding of core business functions, essential for navigating India''''s dynamic economic landscape. The program emphasizes analytical thinking and strategic decision-making, preparing students for diverse roles across various industries.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking a strong foundation in management. It also caters to early to mid-career professionals aiming to enhance their leadership skills or transition into management roles. Individuals aspiring to become entrepreneurs or contribute to family businesses in India will find the curriculum highly relevant.
Why Choose This Course?
Graduates of this program can expect to pursue robust career paths in India as consultants, financial analysts, marketing managers, or HR specialists. Entry-level salaries typically range from INR 4-7 lakhs per annum, with significant growth potential in top Indian and multinational corporations. The program aligns with professional certifications like PMP or NISM, boosting career trajectories.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen- (Semester 1-2)
Actively engage with core subjects like Accounting, Economics, and Management Principles. Form study groups to discuss concepts, solve case studies, and relate theories to current Indian business news. Utilize academic support centers for clarification.
Tools & Resources
Harvard Business Review, Economic Times, official subject textbooks, SRMIST library resources, peer discussion forums
Career Connection
A strong grasp of fundamentals is crucial for passing competitive interviews and understanding business operations, leading to better entry-level roles.
Develop Essential Communication & Quantitative Skills- (Semester 1-2)
Focus on improving both written and oral communication through presentations, report writing, and active participation in class discussions. Simultaneously, practice quantitative methods rigorously to build analytical capabilities vital for data-driven decision-making.
Tools & Resources
Toastmasters Club, Grammarly, Microsoft Excel, statistical software like R/Python tutorials, online platforms for logical reasoning
Career Connection
Effective communication and analytical skills are non-negotiable for all management roles, directly impacting interview performance and workplace productivity.
Early Industry Exposure & Networking- (Semester 1-2)
Attend guest lectures, industry seminars, and workshops organized by the department or student clubs. Start building a professional network by connecting with faculty, alumni, and industry experts. Begin exploring potential internship areas.
Tools & Resources
LinkedIn, SRMIST Alumni Network, industry events calendar, professional networking apps
Career Connection
Early networking can lead to valuable mentorship, internship opportunities, and insights into industry trends, making students more job-ready.
Intermediate Stage
Deepen Specialization & Industry Insight- (Semester 3)
Select electives aligning with your career goals and immerse yourself in specialized knowledge. Actively follow industry news and trends relevant to your chosen domain in India. Undertake a meaningful summer internship.
Tools & Resources
Industry association websites (e.g., FICCI, CII), business magazines (Forbes India, Business Standard), internship feedback from seniors, company websites
Career Connection
A well-chosen and executed internship is crucial for practical experience, network building, and often leads to pre-placement offers, accelerating career entry.
Project & Research Skill Enhancement- (Semester 3)
Begin conceptualizing and planning your final year project by identifying a relevant business problem. Hone research methodologies, data analysis techniques, and academic writing skills. Collaborate with faculty on minor research projects.
Tools & Resources
Research journals (JSTOR, EBSCO), statistical software (SPSS, R), academic writing guides, plagiarism checkers (Turnitin)
Career Connection
Strong research and project management skills are essential for consulting roles, R&D positions, and demonstrating problem-solving capabilities to potential employers.
Professional Branding & Networking Expansion- (Semester 3)
Refine your professional resume and LinkedIn profile. Actively attend professional meetups, alumni events, and career development workshops. Seek informational interviews with professionals in your target industry.
Tools & Resources
Resume builders, LinkedIn Premium (if beneficial), professional associations, career services workshops at SRMIST
Career Connection
A strong professional brand and extensive network significantly increase visibility to recruiters and open doors to diverse career opportunities.
Advanced Stage
Master Advanced Concepts & Capstone Project- (Semester 4)
Focus intensely on advanced electives and the capstone project. Ensure the project is robust, practical, and demonstrates significant analytical and strategic thinking. Aim for publishable quality if possible.
Tools & Resources
Advanced software relevant to project, research mentors, academic databases, industry reports, project management tools
Career Connection
A high-quality capstone project is a powerful talking point in interviews, showcasing applied skills and problem-solving abilities directly relevant to industry.
Intensive Placement Preparation- (Semester 4)
Participate actively in mock interviews, group discussions, and aptitude test preparation sessions. Tailor your resume and cover letters for specific job applications. Network with HR professionals and recruiters through career fairs.
Tools & Resources
Placement cell resources, online aptitude test platforms (indiabix, m4maths), mock interview apps, company-specific preparation guides
Career Connection
Thorough preparation for the placement process significantly increases the chances of securing desired job offers in top companies.
Develop Leadership and Ethical Judgment- (Semester 4)
Engage in final year leadership roles or industry competitions. Reflect on ethical dilemmas in business and develop a strong ethical framework. Practice presenting complex ideas concisely and persuasively.
Tools & Resources
Business ethics case studies, leadership development programs, professional mentors, public speaking forums
Career Connection
Exhibiting ethical leadership and strong decision-making abilities makes you a highly desirable candidate for roles with increasing responsibility.
Program Structure and Curriculum
Eligibility:
- Any Undergraduate Degree (10+2+3 or 4 years) from a recognized University with a minimum of 50% marks in aggregate. Valid scores in CAT/MAT/XAT/CMAT/NMAT/GMAT/SRMGEET (Management) or any other equivalent examination.
Duration: 2 years / 4 semesters
Credits: 90 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA101 | Management Principles & Organizational Behavior | Core | 4 | Evolution of Management Thought, Functions of Management, Introduction to Organizational Behavior, Individual Behavior, Group Dynamics, Leadership and Power |
| 21BA102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structure and Pricing, Macro Economic Scenario |
| 21BA103 | Accounting for Managers | Core | 4 | Introduction to Financial Accounting, Accounting Records & Financial Statements, Cost Accounting and Break-Even Analysis, Budgetary Control and Standard Costing, Financial Statement Analysis, Indian Accounting Standards |
| 21BA104 | Quantitative Methods for Management | Core | 4 | Basic Statistical Tools, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Linear Programming |
| 21BA105 | Business Communication | Core | 3 | Introduction to Business Communication, Written Communication, Oral Communication, Technology-enabled Communication, Business Etiquettes & Report Writing |
| 21BA106 | Digital Business and Transformation | Core | 3 | Digital Transformation Basics, Digital Business Models, Digital Marketing and E-commerce, Emerging Digital Technologies, Digital Supply Chain and Operations, Digital Business Strategies |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA201 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning & Recruitment, Training & Development, Performance Management, Compensation and Employee Relations, HR Analytics and Global HR |
| 21BA202 | Marketing Management | Core | 4 | Introduction to Marketing, Market Segmentation and Targeting, Product Strategy, Pricing and Promotion, Distribution and Services Marketing, Marketing in a Digital Era |
| 21BA203 | Financial Management | Core | 4 | Introduction to Financial Management, Investment Decisions, Financing Decisions, Dividend Decisions, Working Capital Management, Mergers and Acquisitions |
| 21BA204 | Operations Management | Core | 4 | Introduction to Operations Management, Product and Process Design, Capacity and Facility Planning, Inventory Management, Quality Management, Supply Chain Management |
| 21BA205 | Business Research Methods | Core | 3 | Introduction to Research, Research Design, Sampling Design, Data Collection Methods, Data Analysis and Interpretation, Research Report Writing |
| 21BA206 | Business Law and Ethics | Core | 3 | Indian Contract Act, Company Law, Consumer Protection Act, Cyber Law and Intellectual Property Rights, Corporate Governance, Business Ethics |
Semester 3
Semester 4
Semester specialization
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BAE01 | Investment Management | Elective (Specialization: Finance) | 4 | Investment Environment, Risk and Return, Equity Valuation, Portfolio Theory, Portfolio Performance Evaluation, Behavioral Finance |
| 21BAE02 | Security Analysis and Portfolio Management | Elective (Specialization: Finance) | 4 | Investment Avenues, Fundamental Analysis, Technical Analysis, Portfolio Management Process, Capital Asset Pricing Model, Portfolio Performance Measurement |
| 21BAE03 | Financial Derivatives | Elective (Specialization: Finance) | 4 | Introduction to Derivatives, Futures Contracts, Options Contracts, Swaps, Hedging Strategies, Valuation of Derivatives |
| 21BAE04 | International Financial Management | Elective (Specialization: Finance) | 4 | International Monetary System, Foreign Exchange Markets, Exchange Rate Risk Management, International Investment Decisions, International Capital Budgeting |
| 21BAE05 | Financial Markets and Institutions | Elective (Specialization: Finance) | 4 | Financial System, Money Market, Capital Market, Banking Institutions, Non-Banking Financial Companies, Financial Sector Reforms |
| 21BAE06 | Fintech and Blockchain | Elective (Specialization: Finance) | 4 | Introduction to Fintech, Digital Payments, Blockchain Technology, Cryptocurrencies, Robo-Advisors, Regulatory Aspects of Fintech |
| 21BAE07 | Consumer Behavior | Elective (Specialization: Marketing) | 4 | Introduction to Consumer Behavior, Individual Influences, Group Influences, Cultural Influences, Consumer Decision Making Process, Consumer Research |
| 21BAE08 | Integrated Marketing Communication | Elective (Specialization: Marketing) | 4 | Introduction to IMC, Advertising, Sales Promotion, Public Relations, Direct Marketing, Digital Marketing Communications |
| 21BAE09 | Services Marketing | Elective (Specialization: Marketing) | 4 | Introduction to Services Marketing, Service Product, Pricing of Services, Promotion of Services, Service Delivery, Service Quality |
| 21BAE10 | Digital Marketing | Elective (Specialization: Marketing) | 4 | Introduction to Digital Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Email Marketing, Web Analytics |
| 21BAE11 | Sales and Distribution Management | Elective (Specialization: Marketing) | 4 | Introduction to Sales Management, Sales Force Management, Sales Forecasting, Channel Design, Channel Management, Logistics and Warehousing |
| 21BAE12 | Product and Brand Management | Elective (Specialization: Marketing) | 4 | Product Life Cycle, New Product Development, Branding Strategies, Brand Equity, Brand Extensions, Brand Revitalization |
| 21BAE13 | Compensation and Benefits Management | Elective (Specialization: Human Resources) | 4 | Introduction to Compensation, Job Evaluation, Wage and Salary Administration, Employee Benefits, Incentives, Executive Compensation |
| 21BAE14 | International Human Resource Management | Elective (Specialization: Human Resources) | 4 | Introduction to IHRM, Global Staffing, Expatriate Management, Cross-Cultural Training, Performance Management in MNCs, Global Compensation |
| 21BAE15 | Performance Management | Elective (Specialization: Human Resources) | 4 | Introduction to Performance Management, Performance Planning, Performance Appraisal Methods, Feedback and Coaching, Performance Improvement, Rewards and Recognition |
| 21BAE16 | Training and Development | Elective (Specialization: Human Resources) | 4 | Training Need Analysis, Training Design, Training Methods, Training Evaluation, Employee Development, Career Development |
| 21BAE17 | Organizational Development and Change Management | Elective (Specialization: Human Resources) | 4 | Introduction to OD, OD Interventions, Change Models, Managing Resistance to Change, OD Practitioner Roles, Ethics in OD |
| 21BAE18 | Labour Laws and Industrial Relations | Elective (Specialization: Human Resources) | 4 | Industrial Relations Overview, Trade Unions, Collective Bargaining, Industrial Disputes Act, Factories Act, Social Security Legislations |
| 21BAE19 | Business Intelligence and Data Mining | Elective (Specialization: Business Analytics) | 4 | Introduction to BI, Data Warehousing, Data Mining Concepts, Classification, Clustering, Association Rule Mining |
| 21BAE20 | Big Data Analytics | Elective (Specialization: Business Analytics) | 4 | Introduction to Big Data, Hadoop Ecosystem, MapReduce, Spark, NoSQL Databases, Big Data Visualization |
| 21BAE21 | Predictive Analytics for Business | Elective (Specialization: Business Analytics) | 4 | Regression Models, Classification Models, Time Series Analysis, Machine Learning Algorithms, Model Evaluation, Business Applications of Predictive Analytics |
| 21BAE22 | Data Visualization and Storytelling | Elective (Specialization: Business Analytics) | 4 | Principles of Data Visualization, Chart Types, Dashboard Design, Storytelling with Data, Tools for Data Visualization (e.g., Tableau, Power BI) |
| 21BAE23 | Marketing Analytics | Elective (Specialization: Business Analytics) | 4 | Marketing Metrics, Customer Lifetime Value, Marketing Mix Modeling, Digital Marketing Analytics, Social Media Analytics, Campaign Optimization |
| 21BAE24 | Financial Analytics | Elective (Specialization: Business Analytics) | 4 | Financial Modeling, Risk Analytics, Portfolio Optimization, Algorithmic Trading, Credit Scoring, Fraud Detection |
| 21BAE25 | Supply Chain Analytics | Elective (Specialization: Operations) | 4 | Introduction to Supply Chain Analytics, Demand Forecasting, Inventory Optimization, Logistics Analytics, Network Design, Risk Management in Supply Chain |
| 21BAE26 | Lean Management | Elective (Specialization: Operations) | 4 | Principles of Lean, Value Stream Mapping, 5S, Kanban, Just-in-Time, Total Productive Maintenance |
| 21BAE27 | Quality Management | Elective (Specialization: Operations) | 4 | Total Quality Management, Quality Control Tools, Six Sigma, ISO Standards, Quality Audits, Process Improvement |
| 21BAE28 | Service Operations Management | Elective (Specialization: Operations) | 4 | Service Design, Service Process Flow, Capacity Management in Services, Queueing Theory, Service Quality, Service Recovery |
| 21BAE29 | Project Management | Elective (Specialization: Operations) | 4 | Project Life Cycle, Project Planning, Project Scheduling, Risk Management, Resource Management, Project Control |
| 21BAE30 | Logistics and Inventory Management | Elective (Specialization: Operations) | 4 | Role of Logistics, Transportation Modes, Warehousing, Inventory Control Models, Material Handling, Reverse Logistics |
| 21BAE31 | Family Business Management | Elective (Specialization: Entrepreneurship) | 4 | Nature of Family Business, Governance in Family Firms, Succession Planning, Conflict Management, Professionalization, Entrepreneurship in Family Business |
| 21BAE32 | Innovation and Design Thinking | Elective (Specialization: Entrepreneurship) | 4 | Introduction to Innovation, Types of Innovation, Design Thinking Process, Empathize, Ideate, Prototype, Test, Business Model Innovation, Lean Startup Methodology |
| 21BAE33 | Social Entrepreneurship | Elective (Specialization: Entrepreneurship) | 4 | Introduction to Social Entrepreneurship, Social Business Models, Funding for Social Ventures, Impact Measurement, Scaling Social Enterprises, Ethical Considerations |
| 21BAE34 | Funding New Ventures | Elective (Specialization: Entrepreneurship) | 4 | Sources of Funding, Angel Investors, Venture Capital, Crowd-funding, Debt Financing, Pitching to Investors |
| 21BAE35 | Intellectual Property Rights | Elective (Specialization: Entrepreneurship) | 4 | Introduction to IPR, Patents, Trademarks, Copyrights, Industrial Designs, Protection of IPR |
| 21BAE36 | Global Entrepreneurship | Elective (Specialization: Entrepreneurship) | 4 | Internationalization of Startups, Cross-Cultural Challenges, Global Market Entry Strategies, International Funding, Global Business Ecosystems, International Legal Framework |
