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MBA in Business Analytics at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Business Analytics at SRM Institute of Science and Technology Chengalpattu?
This Business Analytics program at SRM Institute of Science and Technology focuses on equipping students with advanced analytical skills to interpret complex data and derive actionable business insights. It integrates management principles with cutting-edge analytical tools, crucial for the rapidly evolving Indian business landscape. The curriculum emphasizes practical application and strategic decision-making, preparing graduates for data-driven roles across industries, addressing the high demand for skilled professionals in this domain.
Who Should Apply?
This program is ideal for fresh graduates from diverse backgrounds seeking entry into the analytics domain, as well as working professionals aiming to upskill and transition into data-centric management roles. Individuals with a strong quantitative aptitude and a keen interest in leveraging data for strategic advantage will find this program particularly rewarding. It also caters to career changers looking to enter the booming Indian analytics industry, offering a structured pathway.
Why Choose This Course?
Graduates of this program can expect to pursue dynamic career paths such as Data Analyst, Business Intelligence Analyst, Consultant, and Data Scientist in leading Indian and multinational companies. Entry-level salaries typically range from INR 6-10 LPA, with significant growth potential up to INR 15-25 LPA and beyond for experienced professionals. The program aligns with professional certifications like SAS, R, Python, and Tableau, enhancing employability and fostering leadership in data-driven decision-making within the Indian corporate sector.
Student Success Practices
Foundation Stage
Master Business Fundamentals and Core Analytics- (Semester 1-2)
Dedicate time to thoroughly understand management principles, accounting, finance, and marketing. Simultaneously, build a strong foundation in statistics and basic data analytics using tools like Microsoft Excel and R programming. Focus on conceptual clarity and solving numerical problems to solidify understanding.
Tools & Resources
Textbooks on Management, Finance, Marketing, Khan Academy for statistics, Microsoft Excel tutorials, Coursera/NPTEL basic R programming courses
Career Connection
A strong foundation ensures you understand the business context of data, crucial for transitioning into higher-level analytics roles and excelling in early placements.
Active Participation in Labs and Case Studies- (Semester 1-2)
Actively engage in Business Communication Lab and Data Analytics using Spreadsheets Lab. Participate enthusiastically in case study discussions to develop critical thinking and problem-solving skills. Utilize these sessions to practice presenting data and communicating insights effectively.
Tools & Resources
Case study repositories (Harvard Business Review), Lab manuals and software, Peer group discussions
Career Connection
Enhances analytical reasoning and communication, vital for internship interviews and future roles involving client interaction and presentation of data-driven recommendations.
Network and Seek Mentorship- (Semester 1-2)
Begin networking with faculty, senior students, and industry professionals through workshops, seminars, and alumni events. Seek out mentors who can guide you on career paths in business analytics and provide insights into industry trends.
Tools & Resources
LinkedIn, SRMIST Alumni Network, Industry meetups and webinars
Career Connection
Early networking can open doors to internships, project opportunities, and valuable career guidance, distinguishing you in the competitive job market.
Intermediate Stage
Intensive Specialization Skill Development- (Semester 3-4)
Deep dive into your Business Analytics electives. Master specific tools and techniques like Python for data analysis, SQL for database management, and visualization tools such as Tableau or Power BI. Work on real-world datasets and advanced machine learning concepts relevant to business.
Tools & Resources
Python (Anaconda, Jupyter Notebooks), SQL (MySQL, PostgreSQL), Tableau/Power BI Desktop, Kaggle datasets, Udemy/edX advanced courses
Career Connection
Develops a strong technical portfolio, making you highly competitive for specialized roles in data mining, big data, and web analytics, directly aligning with specialization outcomes.
Pursue Meaningful Internships and Projects- (Semester 3-4)
Actively seek summer internships or part-time projects in companies specializing in business analytics. Apply your classroom knowledge to real business problems, analyze company data, and contribute tangible insights. Document your learnings and achievements meticulously.
Tools & Resources
SRMIST Placement Cell, Internshala, LinkedIn Jobs, Industry contacts from networking
Career Connection
Practical experience is paramount for placements. A strong internship record demonstrates industry readiness and often converts into pre-placement offers, significantly boosting career prospects.
Participate in Data Science Competitions- (Semester 3-4)
Engage in data science and analytics competitions on platforms like Kaggle, Analytics Vidhya, or internal college hackathons. These provide hands-on experience, problem-solving challenges, and opportunities to benchmark your skills against peers and professionals.
Tools & Resources
Kaggle.com, Analytics Vidhya community, College Hackathon announcements
Career Connection
Showcases your practical skills, resilience, and ability to work under pressure, which are highly valued by recruiters. Winning or participating actively can be a significant resume builder.
Advanced Stage
Strategic Project Work and Portfolio Building- (Semester 4)
Leverage your final year project to create a comprehensive, industry-relevant solution using advanced analytics. Aim for a project that solves a complex business problem, showcases multiple tools, and delivers measurable impact. Build a public portfolio (e.g., GitHub, personal website) of your projects and analyses.
Tools & Resources
GitHub, Jupyter notebooks/RMarkdown, Project management software, Domain-specific industry reports
Career Connection
A strong project portfolio is crucial for demonstrating practical expertise to potential employers, acting as a live resume that highlights your capabilities and problem-solving approach.
Intensive Placement Preparation and Mock Interviews- (Semester 4)
Focus on rigorous preparation for placement interviews, including technical rounds (SQL, Python, statistics, ML), aptitude tests, and HR interviews. Participate in mock interview sessions organized by the career services cell or with peers. Refine your resume and cover letter to highlight analytical skills and project achievements.
Tools & Resources
Placement cell workshops, Online aptitude test platforms, GeeksforGeeks, LeetCode for technical prep, Mock interview groups
Career Connection
Effective preparation maximizes your chances of converting interviews into offers, ensuring successful placement in desired analytics roles at top companies.
Pursue Online Certifications and Soft Skills- (Semester 4)
Utilize the ''''Online Certification Course'''' elective to gain recognized certifications in niche areas (e.g., AWS Certified Data Analytics, Google Cloud Professional Data Engineer, advanced machine learning) to boost your profile. Simultaneously, enhance soft skills like negotiation, leadership, and professional communication through workshops or the ''''Life Skills for Managers'''' course.
Tools & Resources
Coursera, edX, LinkedIn Learning for certifications, Books/workshops on leadership and negotiation
Career Connection
Niche certifications provide a competitive edge in specialized roles, while strong soft skills are essential for career progression and leadership positions in the Indian corporate environment.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (10+2+3/4 year) in any discipline with a minimum of 50% marks. MAT/CAT/XAT/NMAT/CMAT/SRMJEEM (MBA) score is required.
Duration: 4 semesters / 2 years
Credits: 90 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA301T | Management Principles and Organizational Behavior | Core | 3 | Management Theories and Functions, Organizational Structure and Culture, Motivation and Leadership, Communication and Decision Making, Group Dynamics and Teamwork, Organizational Change and Development |
| 21BA302T | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Strategies, Macroeconomic Indicators, Business Cycles and Government Policies, Investment Decisions and Risk Analysis |
| 21BA303T | Accounting for Management | Core | 3 | Financial Accounting Principles, Cost Accounting Concepts, Management Accounting Tools, Budgeting and Variance Analysis, Financial Statement Analysis, Capital Budgeting Decisions |
| 21BA304T | Business Statistics and Analytics | Core | 3 | Data Collection and Presentation, Probability and Probability Distributions, Hypothesis Testing, Correlation and Regression Analysis, Forecasting Techniques, Introduction to Business Analytics |
| 21BA305T | Business Communication | Core | 3 | Verbal and Non-verbal Communication, Written Communication Skills, Presentation Strategies, Interpersonal Communication, Business Correspondence, Digital Communication Etiquette |
| 21BA306P | Business Communication Lab | Core | 2 | Public Speaking and Presentation Skills, Group Discussion Techniques, Interview Preparation, Report Writing and Documentation, Professional Email Etiquette, Mock Interviews and Feedback |
| 21BA307T | Digital Business & Innovation | Core | 3 | Digital Transformation, E-commerce Business Models, Digital Marketing Strategies, Innovation Management, Emerging Technologies in Business, Cybersecurity and Data Privacy |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA308T | Marketing Management | Core | 3 | Marketing Concepts and Environment, Consumer Behavior and Market Segmentation, Product and Brand Management, Pricing Strategies, Promotion and Distribution Channels, Services Marketing and Digital Marketing |
| 21BA309T | Financial Management | Core | 3 | Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions, Financial Markets and Instruments |
| 21BA310T | Human Resource Management | Core | 3 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management Systems, Compensation and Benefits, Industrial Relations and Labor Laws |
| 21BA311T | Operations Management | Core | 3 | Production System Design, Capacity Planning and Facility Location, Inventory Management, Quality Management and Control, Supply Chain Management, Project Management Techniques |
| 21BA312T | Research Methods for Management | Core | 3 | Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation, Ethical Considerations in Research |
| 21BA313P | Data Analytics using Spreadsheets Lab | Core | 2 | Spreadsheet Functions for Data Analysis, Data Manipulation and Cleaning, Pivot Tables and Charts, Statistical Analysis in Excel, Scenario Analysis and Solver, Data Visualization Techniques |
| 21BA314S | Summer Internship | Core | 2 | Industry Exposure and Practical Application, Project Planning and Execution, Data Collection and Analysis in Real-world Settings, Report Writing and Presentation, Professional Networking, Organizational Learning and Problem-Solving |
| 21BA320T | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Business Plan Development, Startup Ecosystem in India, Sources of Funding for Startups, Innovation and Creativity, Legal Aspects of Starting a Business |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA315T | Legal Aspects of Business | Core | 3 | Indian Contract Act, Company Law Principles, Consumer Protection Act, Intellectual Property Rights, Cyber Laws and Data Protection, Environmental Laws |
| 21BA316T | Strategic Management | Core | 3 | Strategic Analysis and Formulation, Industry and Competitive Analysis, Corporate and Business Level Strategies, Strategy Implementation and Control, Mergers, Acquisitions and Alliances, Global Strategy and Digital Strategy |
| 21BA321T | Business Ethics & Corporate Governance | Core | 3 | Ethical Theories and Dilemmas, Corporate Social Responsibility, Governance Frameworks in India, Role of Board of Directors, Whistle-blowing and Transparency, Sustainability and Stakeholder Management |
| 21BA322T | International Business | Core | 3 | Global Economic Environment, Theories of International Trade, Foreign Direct Investment, International Marketing Strategies, Cross-cultural Management, International Financial Management |
| 21BAM3E01T | Data Mining for Business Decisions | Elective - Specialization | 3 | Data Warehousing and OLAP, Data Mining Concepts and Techniques, Classification and Prediction, Clustering Algorithms, Association Rule Mining, Applications in Business |
| 21BAM3E02T | Big Data Analytics | Elective - Specialization | 3 | Introduction to Big Data, Hadoop Ecosystem (HDFS, MapReduce), NoSQL Databases, Data Ingestion and Processing, Stream Processing, Big Data Tools and Platforms |
| 21BAM3E03T | Business Forecasting | Elective - Specialization | 3 | Time Series Components, Smoothing Techniques (Moving Average, Exponential), Regression Models for Forecasting, ARIMA Models, Forecasting Accuracy Measures, Judgmental and Qualitative Forecasting |
| 21BAM3E04T | Web and Social Media Analytics | Elective - Specialization | 3 | Web Analytics Tools (Google Analytics), Website Traffic Analysis, Social Media Metrics and KPIs, Sentiment Analysis, Social Network Analysis, Digital Campaign Performance Measurement |
| 21BAM3E10T | Brand Management | Elective - General | 3 | Brand Identity and Positioning, Brand Equity Measurement, Brand Architecture Strategies, Brand Communication and Storytelling, Managing Brand Extensions, Global Brand Management |
| 21BAM3E07T | Investment Management | Elective - General | 3 | Investment Avenues, Risk and Return Analysis, Portfolio Management, Security Analysis and Valuation, Derivatives Market, Mutual Funds and ETFs |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 21BA323T | Innovation & Design Thinking | Core | 3 | Principles of Innovation, Design Thinking Process, Empathize and Define Phases, Ideation and Prototyping, Testing and Implementation, Lean Startup Methodologies |
| 21BA324S | Project Work | Core | 6 | Problem Identification and Scope Definition, Literature Review, Research Methodology Design, Data Collection and Analysis, Report Writing and Documentation, Project Presentation and Viva-voce |
| 21BA325T | Value Added Course – Life Skills for Managers | Core | 2 | Self-Awareness and Emotional Intelligence, Time Management and Prioritization, Stress Management and Resilience, Interpersonal Skills and Conflict Resolution, Leadership and Team Building, Professional Etiquette and Personal Branding |
| 21BA326T | Cross-Functional Elective | Elective - Cross-Functional | 3 | Project Life Cycle Management, Project Planning and Scheduling, Resource Allocation and Budgeting, Risk Management in Projects, Project Monitoring and Control, Agile Project Methodologies |
| 21BA327T | Skill Development Course | Elective - Skill Development | 3 | Advanced Analytics Software Proficiency, Data Visualization Tools (Tableau/Power BI), Statistical Programming (R/Python Basics), Problem-Solving and Critical Thinking, Structured Decision Making, Presentation and Communication of Insights |
| 21BA328T | Online Certification Course | Elective - Online Certification | 3 | Industry-Recognized Certifications, Specialized Skill Acquisition, Self-Paced Learning Platforms (Coursera, NPTEL), Portfolio Building for Career Advancement, Emerging Technologies and Trends, Continuous Professional Development |
