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MBA in Digital Marketing at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Digital Marketing at SRM Institute of Science and Technology Chengalpattu?
This Digital Marketing MBA program at SRM Institute of Science and Technology focuses on equipping students with advanced skills in the dynamic digital landscape. It addresses the growing demand for digital expertise in the Indian market, covering crucial areas like SEO, SMM, content strategy, and analytics. The program is designed to create future-ready professionals capable of navigating online consumer behavior and evolving digital platforms.
Who Should Apply?
This program is ideal for fresh graduates aspiring to kickstart a career in digital marketing, as well as working professionals aiming to upskill and transition into leadership roles within the digital domain. It suits individuals with a foundational understanding of marketing who are keen on specializing in the rapidly evolving digital ecosystem and contributing to India''''s digital economy.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths such as Digital Marketing Manager, SEO Specialist, Social Media Strategist, E-commerce Manager, and Marketing Analyst. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning significantly more. The program aligns with industry certifications, enhancing growth trajectories in Indian and international companies.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Focus intensely on core MBA subjects like Marketing Management, Business Analytics, and Financial Management during the first two semesters. These provide the essential business acumen for effective digital strategy. Utilize library resources, online courses like Coursera for foundational concepts, and participate in case study competitions.
Tools & Resources
SRMIST Library Resources, Coursera/edX for Business Fundamentals, Case Study Competitions, Peer Study Groups
Career Connection
A solid business foundation ensures you understand the ''''why'''' behind digital marketing, preparing you for strategic roles rather than just tactical execution, which is highly valued by Indian employers.
Develop Communication and Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and extracurricular activities. Seek out opportunities to practice public speaking and written communication, which are critical for marketing professionals. Join the college debate club or Toastmasters if available.
Tools & Resources
Toastmasters International, Presentation software (PowerPoint, Google Slides), Grammarly
Career Connection
Effective communication is paramount in client-facing or team leadership roles in marketing. Strong presentation skills can differentiate you during campus placements and client pitches.
Engage with Introductory Digital Tools- (Semester 1-2)
Start exploring basic digital marketing tools and concepts early. Complete Google Digital Garage courses for fundamental certifications. Follow key digital marketing blogs and industry leaders in India to stay updated on trends.
Tools & Resources
Google Digital Garage, HubSpot Academy, Neil Patel''''s Blog, Digital Marketing Institute
Career Connection
Early exposure to digital tools makes learning specialization subjects easier and demonstrates initiative to recruiters, giving you an edge in entry-level digital marketing roles.
Intermediate Stage
Pursue Industry-Relevant Certifications- (Semester 3-4)
Once specialization courses begin, immediately pursue certifications in areas like Google Ads, Google Analytics, HubSpot Content Marketing, or Meta Blueprint. These practical certifications are highly regarded by Indian companies and validate your skills beyond academic grades.
Tools & Resources
Google Ads Certification, Google Analytics Certification, HubSpot Academy Certifications, Meta Blueprint
Career Connection
Certifications significantly boost your resume, proving hands-on competence and increasing your employability for specialist roles in SEO, SEM, and SMM within Indian agencies and companies.
Build a Personal Digital Portfolio- (Semester 3-4)
Apply your learnings by creating and managing your own digital projects, such as a blog, a social media page for a niche interest, or a small e-commerce store. Document your strategies, execution, and results to showcase practical experience. This can be a simulated project or a real one.
Tools & Resources
WordPress/Wix/Squarespace, Canva for graphic design, Social media platforms (Instagram, LinkedIn, Facebook)
Career Connection
A strong portfolio demonstrates practical application of digital marketing knowledge, which is crucial for securing internships and jobs in India''''s competitive digital space, especially for roles requiring creativity and execution.
Actively Network and Seek Internships- (Semester 3-4)
Utilize SRMIST''''s career services to find relevant internships in digital marketing agencies or corporate marketing departments. Attend industry webinars, workshops, and connect with professionals on LinkedIn. Participate in college''''s career fairs and alumni networking events.
Tools & Resources
LinkedIn, SRMIST Career Services, Industry events and webinars (e.g., India Digital Summit)
Career Connection
Networking opens doors to internship and placement opportunities. Internships provide invaluable real-world experience, often leading to pre-placement offers, which is a common recruitment path in India.
Advanced Stage
Execute a Capstone Project with Real-World Impact- (Semester 4)
Approach your Capstone Project (MBA214E4) as a strategic consulting engagement. Identify a genuine business problem for an SME or startup and apply comprehensive digital marketing strategies. Focus on delivering measurable outcomes and practical recommendations.
Tools & Resources
Project management tools, Advanced analytics software, Market research databases
Career Connection
A high-impact capstone project can serve as a powerful case study during interviews, showcasing your ability to design and implement end-to-end digital marketing solutions, highly sought after by Indian employers.
Specialize in Emerging Technologies- (Semester 4)
Dive deeper into specific emerging areas like AI in marketing, blockchain for advertising, or advanced programmatic buying. Attend workshops, take specialized online courses, and read industry reports to become an expert in a niche that aligns with your career aspirations.
Tools & Resources
Udemy/Coursera for advanced topics, Industry reports (e.g., Gartner, Forrester), TechCrunch India
Career Connection
Specialization in cutting-edge technologies makes you a valuable asset in the evolving Indian digital market, opening doors to advanced roles and higher earning potential in tech-driven marketing companies.
Master Interview and Negotiation Skills- (Semester 4)
Participate in mock interviews conducted by the university''''s placement cell and alumni mentors. Refine your resume and cover letter to highlight digital marketing achievements. Practice salary negotiation based on industry benchmarks in India for digital marketing roles.
Tools & Resources
SRMIST Placement Cell, Alumni Mentorship, Glassdoor (for salary insights), LinkedIn for company research
Career Connection
Polished interview skills and effective negotiation are crucial for converting placement opportunities into desirable job offers and securing a competitive compensation package in the Indian job market.
Program Structure and Curriculum
Eligibility:
- Any graduate with 50% aggregate marks; valid score in CAT/MAT/XAT/CMAT/NMAT/GMAT/SRMJEEM-PG
Duration: 2 years (4 semesters)
Credits: 100 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA21101 | Management Principles and Practices | Core | 4 | Fundamentals of Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Organizational Culture and Ethics |
| MBA21102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Macroeconomic Environment |
| MBA21103 | Accounting for Managers | Core | 4 | Financial Accounting Concepts, Financial Statements Analysis, Cost Accounting, Budgeting and Variance Analysis, Capital Budgeting Decisions |
| MBA21104 | Organizational Behaviour | Core | 4 | Foundations of Organizational Behavior, Individual Behavior and Perception, Group Dynamics and Team Building, Motivation and Leadership, Organizational Culture and Change Management |
| MBA21105 | Business Communication | Core | 3 | Principles of Effective Communication, Verbal and Non-Verbal Communication, Written Business Communication, Presentation Skills, Cross-Cultural Communication |
| MBA21106 | Business Analytics for Decision Making | Core | 3 | Introduction to Business Analytics, Data Collection and Visualization, Descriptive Analytics, Predictive Analytics, Decision Making Models |
| MBA21107 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Company Law, Consumer Protection Act |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA21201 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Market Segmentation and Targeting, Product and Pricing Strategies, Place and Promotion Strategies, Digital and Global Marketing |
| MBA21202 | Human Resource Management | Core | 4 | HRM Functions and Roles, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management and Compensation |
| MBA21203 | Financial Management | Core | 4 | Fundamentals of Financial Management, Time Value of Money, Capital Structure and Leverage, Working Capital Management, Dividend Policy Decisions |
| MBA21204 | Operations and Supply Chain Management | Core | 4 | Operations Management Principles, Process Design and Layout, Quality Management, Inventory Management, Supply Chain Strategy and Logistics |
| MBA21205 | Research Methods for Business | Core | 3 | Introduction to Business Research, Research Design and Data Collection, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics |
| MBA21206 | Business Environment and Ethics | Core | 3 | Economic and Political Environment, Social and Technological Environment, Corporate Governance, Business Ethics and Values, Corporate Social Responsibility |
| MBA21207 | Entrepreneurship and Innovation Management | Core | 3 | Introduction to Entrepreneurship, Business Plan Development, Sources of Funding, Innovation Process, Managing Growth and Exit Strategies |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA21301 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Formulation of Strategy, Strategy Implementation, Strategic Control and Evaluation |
| MBA21302 | International Business Management | Core | 4 | Globalization and International Business, International Trade Theories, Foreign Direct Investment, International Financial Management, Global Marketing and HRM |
| MBA21303 | Internship | Core | 2 | Industry Exposure, Practical Skill Application, Project Report Preparation, Presentation of Findings, Networking |
| MBA213E1 | Search Engine Marketing (SEM) | Elective (Digital Marketing) | 3 | SEO Fundamentals, Keyword Research and Analysis, On-Page and Off-Page SEO, Google Ads Management, Search Engine Algorithms |
| MBA213E2 | Social Media Marketing (SMM) | Elective (Digital Marketing) | 3 | Social Media Platforms, Content Creation for SMM, Social Media Advertising, Community Management, Influencer Marketing |
| MBA213E3 | Content Marketing and Branding | Elective (Digital Marketing) | 3 | Content Strategy Development, Content Creation Formats, Content Distribution Channels, Brand Storytelling, Measuring Content Effectiveness |
| MBA213E4 | E-Commerce and Digital Retail | Elective (Digital Marketing) | 3 | E-Commerce Business Models, Building an E-Commerce Website, Digital Payment Systems, Logistics and Supply Chain in E-Commerce, E-Commerce Analytics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA21401 | Project Management | Core | 2 | Project Life Cycle, Project Planning and Scheduling, Resource Management, Risk Management, Project Monitoring and Control |
| MBA214E1 | Marketing Analytics and Metrics | Elective (Digital Marketing) | 3 | Marketing Data Sources, Web Analytics Tools (Google Analytics), Customer Lifetime Value, ROI Measurement in Digital Marketing, Data Visualization for Marketing Decisions |
| MBA214E2 | Digital Marketing Strategy and Planning | Elective (Digital Marketing) | 3 | Developing Digital Marketing Plans, Integrated Digital Campaign Management, Budgeting for Digital Marketing, Competitive Analysis in Digital Space, Future Trends in Digital Marketing |
| MBA214E3 | Mobile Marketing and IoT | Elective (Digital Marketing) | 3 | Mobile Marketing Ecosystem, SMS, MMS, and App Marketing, Location-Based Marketing, Internet of Things (IoT) in Marketing, Wearable Technology and Marketing |
| MBA214E4 | Capstone Project | Project (Digital Marketing) | 3 | Problem Identification and Scoping, Methodology Design, Data Collection and Analysis, Report Writing and Presentation, Solution Development |
