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MBA in Marketing at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Marketing at SRM Institute of Science and Technology Chengalpattu?
This Marketing program at SRM Institute of Science and Technology focuses on developing strategic marketing acumen in dynamic Indian and global markets. It emphasizes contemporary tools and techniques, preparing students for evolving consumer landscapes and digital transformation. The program blends theoretical foundations with practical applications relevant to India''''s diverse business environment, fostering innovation and leadership in the field.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, or digital marketing roles, leveraging their analytical and creative skills. It also suits working professionals looking to upskill in modern marketing strategies or transition into marketing leadership within their organizations. Aspiring entrepreneurs keen on understanding market dynamics for their ventures would also find significant value and foundational knowledge.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including roles as Brand Managers, Digital Marketing Specialists, Sales Managers, or Marketing Analysts across various industries. Entry-level salaries typically range from INR 4-7 LPA, growing significantly with experience and expertise. The program aligns with industry demands for certified digital marketers and data-driven strategists, offering strong growth trajectories in leading Indian companies.
Student Success Practices
Foundation Stage
Master Core Management Concepts- (Semester 1-2)
Focus on building a strong foundation in general management, economics, accounting, and quantitative techniques through dedicated study and problem-solving. Regularly review lecture notes, solve prescribed case studies, and utilize online resources like Coursera or edX for foundational business courses. This ensures a comprehensive understanding necessary for advanced marketing topics and strong performance in core business functions during placements.
Tools & Resources
Textbooks, Case Studies, Coursera/edX for foundational courses
Career Connection
Develops a holistic business perspective, critical for strategic marketing decisions and impressing recruiters with broad knowledge.
Develop Analytical and Communication Skills- (Semester 1-2)
Actively participate in management labs using tools like MS Excel and statistical software to hone data analysis and interpretation. Join debating clubs, presentation competitions, or Toastmasters to refine communication, public speaking, and negotiation skills, which are essential for marketing roles and showcasing ideas effectively during interviews and client interactions.
Tools & Resources
MS Excel, SPSS/R (basic), Toastmasters, Debating Clubs
Career Connection
Enhances problem-solving, data-driven decision-making, and persuasive communication, vital for marketing leadership.
Engage in Peer Learning and Network Building- (Semester 1-2)
Form study groups to discuss complex topics, share insights, and prepare for exams collectively. Attend departmental workshops, guest lectures, and industry seminars, connecting with seniors, faculty, and guest speakers. Early networking can provide mentorship opportunities, expose students to diverse industry perspectives, and lay the groundwork for internships and future collaborations.
Tools & Resources
Study Groups, Departmental Seminars, LinkedIn
Career Connection
Builds a professional network and fosters collaborative skills, leading to potential referrals and industry insights.
Intermediate Stage
Immerse in Marketing Electives and Certifications- (Semester 3-4)
Deep dive into chosen marketing electives like Digital Marketing, Brand Management, or Marketing Research, gaining specialized knowledge. Simultaneously pursue relevant industry certifications (e.g., Google Ads, HubSpot Inbound Marketing, SEMRush) to gain practical, specialized skills and enhance resume value for specific marketing roles highly in demand in the Indian market.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMRush Academy
Career Connection
Provides competitive edge by validating specialized skills sought after by employers, leading to niche marketing roles.
Seek Industry Internships and Live Projects- (Semester 3-4)
Actively pursue internships in marketing departments of companies, focusing on applying theoretical knowledge to real-world challenges. Engage in live industry projects offered through faculty connections or institutional partnerships to gain practical experience, build a robust portfolio, and demonstrate practical application of learning to potential employers during placement drives.
Tools & Resources
College Placement Cell, Internshala, LinkedIn Jobs
Career Connection
Offers hands-on experience, networking opportunities, and a strong resume builder for final placements.
Participate in Case Competitions and Simulations- (Semester 3-4)
Join national and inter-college marketing case study competitions and business simulations (e.g., those by HUL, Loreal, etc.). These experiences provide exposure to complex business problems, foster strategic thinking, teamwork, and decision-making under pressure, directly enhancing problem-solving and presentation skills highly valued by top companies in India.
Tools & Resources
Industry Case Competitions, Business Simulation Games
Career Connection
Develops strategic acumen, analytical skills, and leadership qualities, making candidates more attractive to recruiters.
Advanced Stage
Tailor Your Portfolio for Marketing Roles- (Post-Semester 4 / Placement Preparation)
Develop a comprehensive portfolio showcasing all relevant projects, internships, certifications, and skills specifically tailored to target marketing roles (e.g., digital marketing campaigns, market research reports, brand strategies). Use platforms like LinkedIn and personal websites to effectively highlight achievements and connect with potential employers, demonstrating tangible capabilities.
Tools & Resources
LinkedIn Profile, Personal Website/Blog, GitHub (for analytics projects)
Career Connection
Presents concrete evidence of skills and experience, significantly increasing chances of securing desired marketing positions.
Intensive Placement Preparation and Mock Interviews- (Post-Semester 4 / Placement Preparation)
Engage in rigorous placement training offered by SRMIST, focusing on group discussions, aptitude tests, and behavioral interviews specific to marketing profiles. Utilize the college''''s career services for mock interviews, resume reviews, and industry-specific guidance to boost confidence and refine interview techniques, ensuring readiness for top company interviews.
Tools & Resources
SRMIST Career Services, Online Aptitude Platforms, Mock Interview Sessions
Career Connection
Maximizes preparedness for placement drives, increasing the likelihood of successful job offers from reputed companies.
Develop Leadership and Strategic Vision- (Post-Semester 4 / Career Planning)
Take on leadership roles in student clubs, organize marketing events, or mentor junior students to hone leadership and team management skills. Focus on developing a strategic mindset by continuously analyzing market trends, industry reports, and competitor strategies, preparing for future leadership roles and demonstrating proactive thinking and foresight to recruiters.
Tools & Resources
Industry Reports (Nielsen, Deloitte), Harvard Business Review, Leadership Workshops
Career Connection
Cultivates leadership qualities and a strategic outlook, positioning individuals for rapid career advancement and management roles.
Program Structure and Curriculum
Eligibility:
- Any Bachelor’s Degree with 60% aggregate and valid score in SRMJEEM (MBA) / CAT / MAT / XAT / GMAT / CMAT / NMAT
Duration: 2 years (4 semesters)
Credits: 85 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA2101T | General Management | Core | 3 | Management Concepts, Planning and Organizing, Staffing and Directing, Controlling and Coordination, Decision Making |
| MBA2102T | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Theory, Market Structures, Pricing Strategies, Macroeconomic Environment |
| MBA2103T | Accounting for Management | Core | 3 | Financial Accounting Principles, Cost Accounting Concepts, Management Accounting Tools, Financial Statement Analysis, Budgeting and Variance Analysis |
| MBA2104T | Quantitative Techniques for Management | Core | 3 | Linear Programming, Probability and Distribution, Decision Theory, Game Theory, Simulation |
| MBA2105T | Organisational Behaviour | Core | 3 | Foundations of OB, Perception and Learning, Motivation Theories, Group Dynamics and Team Building, Leadership and Power |
| MBA2106T | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Intellectual Property Rights |
| MBA2107P | Management Lab – I (Functional Computing) | Lab | 1 | MS Office Applications (Excel, Word, PowerPoint), Data Handling and Analysis, Business Report Generation, Presentation Skills |
| MBA2108P | Aptitude Development – I | Skill | 1 | Quantitative Aptitude, Logical Reasoning, Verbal Ability, Data Interpretation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA2109T | Marketing Management | Core | 3 | Marketing Concepts and Environment, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Strategies, Marketing Ethics |
| MBA2110T | Financial Management | Core | 3 | Financial System and Markets, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy |
| MBA2111T | Human Resource Management | Core | 3 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| MBA2112T | Operations Management | Core | 3 | Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management, Project Management |
| MBA2113T | Research Methods for Management | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| MBA2114T | Business Ethics and Corporate Governance | Core | 3 | Ethical Theories in Business, Corporate Social Responsibility, Corporate Governance Frameworks, Stakeholder Management, Ethical Decision Making |
| MBA2115P | Management Lab – II (Business Analytics) | Lab | 1 | Introduction to Business Analytics Tools, Descriptive and Predictive Analytics, Data Visualization, Statistical Software Application (e.g., SPSS/R), Reporting Business Insights |
| MBA2116P | Aptitude Development – II | Skill | 1 | Advanced Quantitative Aptitude, Critical Reasoning, Verbal Communication Skills, Group Discussion Techniques |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA2120C1 | International Business | Core | 3 | Globalization and Trade Theories, International Economic Environment, Global Financial Systems, Cross-Cultural Management, International Business Strategies |
| MBA2141T | Consumer Behaviour | Core | 3 | Consumer Decision Making Process, Individual Influences (Perception, Motivation), Group Influences (Family, Culture), Consumer Research and Insights, Marketing Implications of Consumer Behavior |
| MBA2142T | Sales and Distribution Management | Core | 3 | Sales Force Management, Personal Selling Process, Channel Management, Physical Distribution and Logistics, Sales Forecasting |
| MBA2143T | Digital Marketing | Core | 3 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Web Analytics |
| MBA2144E | Product & Brand Management | Elective | 3 | Product Life Cycle Strategies, New Product Development, Brand Identity and Positioning, Brand Equity Management, Brand Extension Strategies |
| MBA2145E | Marketing Research | Elective | 3 | Marketing Research Process, Qualitative Research Methods, Quantitative Research Methods, Data Analysis in Marketing, Report Writing and Presentation |
| MBA2146E | Rural Marketing | Elective | 3 | Rural Market Environment, Rural Consumer Behavior, Product and Pricing for Rural Markets, Rural Distribution Channels, Rural Communication Strategies |
| MBA2147E | Services Marketing | Elective | 3 | Characteristics of Services, Service Quality Management, Customer Relationship Management in Services, Pricing and Promotion of Services, Service Blueprinting |
| MBA2148E | Retail Management | Elective | 3 | Retail Formats and Trends, Store Location and Layout, Merchandise Management, Retail Pricing and Promotion, Retail Technology |
| MBA2149E | Advertising & Sales Promotion | Elective | 3 | Advertising Media Planning, Creative Strategy Development, Sales Promotion Techniques, Public Relations and Publicity, Integrated Marketing Communications |
| MBA2121P | Project Work / Internship | Project | 6 | Problem Identification and Definition, Literature Review, Research Methodology Design, Data Collection and Analysis, Report Writing and Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA2122T | Strategic Management | Core | 3 | Strategic Planning Process, Environmental Analysis (PESTEL, Porter''''s Five Forces), Strategy Formulation (Corporate, Business, Functional), Strategy Implementation and Control, Strategic Leadership |
| MBA2150T | International Marketing | Core | 3 | Global Marketing Environment, International Market Entry Strategies, Global Product and Brand Strategy, International Pricing and Distribution, Cross-Cultural Marketing Communication |
| MBA2151T | Marketing Analytics | Core | 3 | Marketing Metrics and KPIs, Customer Relationship Management (CRM) Analytics, Predictive Analytics in Marketing, Web Analytics Tools and Techniques, Return on Marketing Investment (ROMI) |
| MBA2144E | Product & Brand Management | Elective | 3 | Product Life Cycle Strategies, New Product Development, Brand Identity and Positioning, Brand Equity Management, Brand Extension Strategies |
| MBA2145E | Marketing Research | Elective | 3 | Marketing Research Process, Qualitative Research Methods, Quantitative Research Methods, Data Analysis in Marketing, Report Writing and Presentation |
| MBA2146E | Rural Marketing | Elective | 3 | Rural Market Environment, Rural Consumer Behavior, Product and Pricing for Rural Markets, Rural Distribution Channels, Rural Communication Strategies |
| MBA2147E | Services Marketing | Elective | 3 | Characteristics of Services, Service Quality Management, Customer Relationship Management in Services, Pricing and Promotion of Services, Service Blueprinting |
| MBA2148E | Retail Management | Elective | 3 | Retail Formats and Trends, Store Location and Layout, Merchandise Management, Retail Pricing and Promotion, Retail Technology |
| MBA2149E | Advertising & Sales Promotion | Elective | 3 | Advertising Media Planning, Creative Strategy Development, Sales Promotion Techniques, Public Relations and Publicity, Integrated Marketing Communications |
| MBA2123P | Master Thesis / Project Report | Project | 6 | Advanced Research Design, Methodology Refinement, In-depth Data Analysis, Thesis Writing and Presentation, Academic Defense Preparation |
