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MBA in Marketing Management at University of Petroleum and Energy Studies
Dehradun, Uttarakhand
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About the Specialization
What is Marketing Management at University of Petroleum and Energy Studies Dehradun?
This Marketing Management program at University of Petroleum and Energy Studies focuses on equipping future business leaders with advanced strategies in branding, digital marketing, consumer analytics, and sales. Recognizing India''''s vibrant consumer market and digital transformation, the curriculum blends theoretical knowledge with practical applications. It emphasizes market dynamics, strategic planning, and innovative customer engagement, preparing students for diverse marketing roles within the rapidly evolving Indian business landscape.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the marketing domain, particularly in fast-moving consumer goods, e-commerce, or technology sectors. It also suits working professionals aiming to upskill in digital marketing, brand management, or marketing analytics. Career changers transitioning into marketing from other fields, especially those with an analytical bent, will find its contemporary curriculum beneficial. A strong interest in consumer psychology and market trends is a prerequisite.
Why Choose This Course?
Graduates of this program can expect promising career paths as Brand Managers, Digital Marketing Specialists, Marketing Analysts, Sales & Distribution Heads, or Product Managers in leading Indian and multinational companies. Entry-level salaries typically range from INR 6-12 LPA, with significant growth trajectories based on experience and performance. The program aligns with industry demands for data-driven marketing, enhancing employability in a competitive Indian job market.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong foundation in core management subjects like economics, statistics, and finance. Utilize online resources like Khan Academy for concepts and practice problem-solving to strengthen analytical abilities crucial for advanced marketing courses.
Tools & Resources
Khan Academy, Coursera (Introduction to Business/Finance courses), Case Study Analysis platforms, Peer study groups
Career Connection
A strong grasp of fundamentals ensures better understanding of market dynamics, financial implications of marketing decisions, and overall business strategy, making you a well-rounded professional attractive to recruiters.
Develop Strong Communication & Presentation Skills- (Semester 1-2)
Actively participate in class discussions, volunteer for presentations, and join public speaking clubs. Practice articulating marketing ideas clearly and persuasively, as effective communication is paramount in client interactions, team leadership, and brand storytelling.
Tools & Resources
Toastmasters International (or similar college club), Online public speaking tutorials, Peer practice sessions, Recording and reviewing presentations
Career Connection
Excellent communication skills are essential for convincing stakeholders, leading campaigns, and excelling in interviews, significantly boosting career prospects in marketing and sales.
Network with Seniors and Alumni- (Semester 1-2)
Attend industry talks, alumni events, and departmental gatherings to connect with senior students and alumni working in marketing roles. Seek mentorship, understand industry trends, and learn about potential internship opportunities and career paths directly from experienced professionals.
Tools & Resources
LinkedIn, UPES Alumni Network, University career services events, Industry webinars
Career Connection
Early networking can open doors to internships, provide valuable career guidance, and build a professional support system that can aid in future job searches and career advancement.
Intermediate Stage
Gain Practical Marketing Experience through Internships- (After Semester 2, during Semester 3)
Proactively seek and complete a summer or winter internship in a marketing department or agency. Apply theoretical knowledge to real-world projects, focusing on areas like digital marketing campaigns, market research, or content creation to build a tangible portfolio.
Tools & Resources
University placement cell, LinkedIn, Internshala, Company career pages, Building a portfolio of work
Career Connection
Practical experience is highly valued by employers, significantly enhancing your resume, providing industry exposure, and often leading to pre-placement offers.
Specialize in a Niche Marketing Area and Certify- (Semester 3-4)
Identify a specific area within marketing (e.g., SEO, SEM, content marketing, social media analytics, brand strategy) that aligns with your interests and career goals. Pursue relevant certifications from recognized platforms to demonstrate specialized expertise.
Tools & Resources
Google Digital Garage, HubSpot Academy, Facebook Blueprint, NASSCOM FutureSkills Prime, Udemy/Coursera specialized courses
Career Connection
Niche specialization and certifications make you a more attractive candidate for specific roles, command higher salaries, and showcase proactive learning to potential employers.
Participate in Marketing Competitions & Case Studies- (Semester 3-4)
Join university or national-level marketing competitions, brand challenges, or case study analysis events. This provides an opportunity to apply strategic thinking, work in teams, and gain recognition, enhancing problem-solving skills and competitive edge.
Tools & Resources
Inter-college business competitions, National marketing challenges, Case study platforms
Career Connection
Winning or participating in competitions showcases your practical skills, teamwork, and strategic acumen, making you stand out during placements and impressing recruiters.
Advanced Stage
Conduct In-depth Research for Dissertation/Project- (Semester 3-4)
Dedicate significant time to your final dissertation or research project, choosing a marketing topic of current industry relevance. Conduct thorough primary and secondary research, analyze data rigorously, and present actionable insights.
Tools & Resources
Academic databases (JSTOR, Scopus, Google Scholar), Statistical software (SPSS, R, Python), Survey tools (Google Forms, SurveyMonkey), Faculty mentorship
Career Connection
A well-executed project demonstrates your research capabilities, analytical skills, and ability to contribute original insights, which is highly valued in strategic and consulting marketing roles.
Master Interview & Group Discussion Techniques- (Semester 3-4)
Actively participate in mock interviews and group discussion sessions organized by the career services cell. Practice answering common HR and marketing-specific questions, refine your body language, and learn to contribute effectively in group settings.
Tools & Resources
University placement cell workshops, Online interview preparation platforms, Peer practice sessions, Industry-specific interview guides
Career Connection
Strong performance in interviews and group discussions is crucial for securing placement offers from top companies, showcasing your communication, leadership, and problem-solving abilities.
Build a Professional Digital Marketing Portfolio- (Semester 3-4 (ongoing development))
Curate all your marketing projects, case studies, internship work, and certifications into a professional online portfolio (e.g., a simple website or LinkedIn showcase). Highlight your skills, measurable achievements, and contributions to demonstrate practical expertise.
Tools & Resources
LinkedIn profile, Personal website builders (WordPress, Google Sites, Behance), Canva for design, Repository of marketing collateral created
Career Connection
A compelling digital portfolio serves as a visual resume, allowing recruiters to quickly assess your capabilities and experience, significantly increasing your chances of getting hired for marketing roles.
Program Structure and Curriculum
Eligibility:
- Minimum 50% marks in Class X, XII and Graduation. Graduation from a recognized University.
Duration: 4 semesters / 2 years
Credits: Credits not specified
Assessment: Assessment pattern not specified
