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MBA in Media And Entertainment Management at University of Petroleum and Energy Studies
Dehradun, Uttarakhand
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About the Specialization
What is Media and Entertainment Management at University of Petroleum and Energy Studies Dehradun?
This Media and Entertainment Management program at University of Petroleum and Energy Studies (UPES) focuses on equipping future leaders with strategic, managerial, and entrepreneurial skills tailored for India''''s dynamic M&E sector. It covers diverse segments like film, television, digital media, gaming, music, and live events, preparing students for leadership roles in a rapidly evolving industry. The program is designed to meet the growing demand for skilled professionals in India''''s expanding media landscape, emphasizing both traditional and new-age media formats.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the vibrant Indian media and entertainment industry, as well as working professionals looking to upskill or transition into managerial roles within this sector. It particularly suits individuals with a passion for creative industries, strong communication skills, and an analytical mindset. Aspiring entrepreneurs in media ventures, content creators, and marketing professionals looking for industry-specific expertise will find this MBA highly beneficial.
Why Choose This Course?
Graduates of this program can expect to secure promising career paths in Indian media houses, production studios, digital content platforms, advertising agencies, and event management firms. Roles might include media strategist, content manager, marketing head, business development manager, or intellectual property executive. Entry-level salaries in India typically range from INR 5-8 LPA, with experienced professionals earning significantly more. The program aligns with industry growth, offering pathways into leadership and entrepreneurial roles within India''''s thriving M&E ecosystem.
Student Success Practices
Foundation Stage
Deep Dive into Media Fundamentals- (Semester 1-2)
Actively engage with foundational courses like ''''Media & Entertainment Industry: An Overview'''' and ''''Media Economics & Management''''. Supplement classroom learning by regularly consuming diverse Indian and global media content, critically analyzing business models, and identifying key trends. Participate in industry webinars and online courses to build a strong theoretical base.
Tools & Resources
Industry reports (FICCI-EY, KPMG India M&E), trade magazines (Exchange4Media, Afaqs!), online platforms like LinkedIn Learning, Coursera
Career Connection
A robust understanding of industry fundamentals is crucial for informed decision-making and identifying niche career opportunities in various M&E segments across India.
Develop Strong Communication & Networking Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and workshops. Focus on honing both written and verbal communication, essential for media roles. Proactively attend industry events, guest lectures, and networking sessions organized by UPES or external bodies to connect with professionals and build early industry contacts.
Tools & Resources
Toastmasters International, LinkedIn, industry conferences, college career services for mock interviews
Career Connection
Effective communication and a strong professional network are paramount for securing internships, collaborations, and future placements in the Indian M&E landscape.
Master Business Analytics & Research- (Semester 1-2)
Pay close attention to courses like ''''Quantitative Techniques for Business Decisions'''' and ''''Business Analytics for Management''''. Practice data interpretation and analytical tools, as data-driven decisions are increasingly critical in media. Apply these skills in mini-projects or case studies to understand consumer behavior and market trends in India.
Tools & Resources
Excel, Power BI, Google Analytics, SPSS or R (basic level), case studies from Indian businesses
Career Connection
Analytical skills are highly valued for roles in media planning, market research, and content strategy, enabling graduates to make data-backed contributions to Indian media firms.
Intermediate Stage
Pursue Specialized Internships and Projects- (Semester 3-4 (including Summer Internship after Sem 2))
Actively seek summer internships (MBAP 8001) in specific M&E domains of interest, such as film production, digital marketing for media, or event management. Work on live projects or case studies provided by faculty, simulating real-world industry challenges faced by Indian companies. This practical exposure helps in skill specialization and portfolio building.
Tools & Resources
UPES Career Services, online job portals (Naukri, Internshala), industry contacts, LinkedIn
Career Connection
Hands-on experience through internships is critical for gaining practical insights, making industry connections, and boosting employability for specialized roles in India.
Build a Digital Media Portfolio- (Semester 3-4)
For courses like ''''Digital Media Strategies & Monetization'''' and content creation subjects, proactively create a personal or group project portfolio showcasing digital campaigns, content strategies, or short-form media. Experiment with various digital platforms and tools to understand audience engagement and monetization models relevant to the Indian market.
Tools & Resources
Canva, Adobe Creative Suite (basics), social media analytics tools, personal blog/website
Career Connection
A tangible portfolio demonstrates practical skills and creative thinking, significantly enhancing prospects for roles in digital marketing, social media management, and content creation in India''''s digital-first media landscape.
Engage in Industry Competitions & Certifications- (Semester 3-4)
Participate in national-level B-school competitions focused on media strategy, marketing, or entrepreneurship. Consider pursuing relevant online certifications in areas like Google Ads, SEO, or advanced digital marketing, which are highly recognized in the Indian job market. This demonstrates initiative and specialized knowledge beyond the curriculum.
Tools & Resources
Case study competitions, Google Digital Garage, HubSpot Academy, industry-specific certifications
Career Connection
Winning competitions and acquiring certifications set you apart, validating your expertise and readiness for specialized roles in competitive Indian media companies.
Advanced Stage
Focus on Dissertation & Niche Expertise- (Semester 4)
Select a dissertation topic (MBAP 8002) that aligns with your specific career goals within the Indian M&E industry. Conduct in-depth research to develop niche expertise, contributing original insights to an area like regional cinema distribution, OTT content strategy, or gaming economics in India. This showcases advanced research and analytical capabilities.
Tools & Resources
Academic databases, industry research reports, primary data collection, expert interviews
Career Connection
A well-researched dissertation demonstrates thought leadership and can be a strong talking point in interviews for senior or specialized roles, particularly in research and strategy departments of Indian media organizations.
Intensive Placement Preparation & Networking- (Semester 4)
Actively engage with UPES career services for resume building, mock interviews, and personalized career counseling. Leverage your established network for referrals and insights into hiring trends within Indian M&E companies. Attend pre-placement talks and workshops to understand company requirements and tailor your application strategies.
Tools & Resources
UPES Career Services, LinkedIn, professional mentors, alumni network
Career Connection
Targeted preparation and leveraging a strong network are crucial for converting academic achievements into successful placements in leading Indian media and entertainment firms.
Cultivate Leadership & Entrepreneurial Mindset- (Semester 3-4)
Take on leadership roles in student clubs, college events, or group projects. For those interested in ''''Media Entrepreneurship & Innovation'''', actively explore startup ideas within the Indian M&E sector, leveraging faculty guidance and incubation support if available. Develop a robust business plan for a media venture, focusing on unique Indian market challenges and opportunities.
Tools & Resources
UPES Entrepreneurship Cell, startup accelerators, mentorship programs, business plan competitions
Career Connection
Demonstrating leadership potential and an entrepreneurial spirit can lead to fast-tracked career growth in established companies or enable successful ventures in India''''s booming startup ecosystem.
Program Structure and Curriculum
Eligibility:
- Minimum 50% marks in Class X, XII and Graduation. Students with valid CAT/XAT/NMAT/MAT/CMAT/UPESMET score can apply.
Duration: 2 years (4 semesters)
Credits: 96 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAO 7001 | Management Perspectives | Core | 3 | Fundamentals of Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Ethics and Social Responsibility |
| MBAO 7002 | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Indicators |
| MBAD 7001 | Quantitative Techniques for Business Decisions | Core | 3 | Probability and Distributions, Regression and Correlation, Hypothesis Testing, Linear Programming, Decision Theory |
| MBAD 7003 | Marketing Management | Core | 3 | Marketing Environment, Consumer Behavior, Product and Brand Management, Pricing and Distribution, Promotion and Marketing Communication |
| MBAD 7004 | Financial Accounting and Reporting | Core | 3 | Accounting Concepts, Financial Statements, Ratio Analysis, Cash Flow Statement, Cost Accounting |
| MBAD 7005 | Organizational Behavior & Human Resource Management | Core | 3 | Individual Behavior, Group Dynamics, Motivation and Leadership, HR Planning and Recruitment, Performance Management |
| MBAM 7001 | Media & Entertainment Industry: An Overview | Core Specialization | 3 | Media Landscape, Evolution of M&E, Industry Segments, Regulatory Framework, Global Trends |
| MBAM 7002 | Media Economics & Management | Core Specialization | 3 | Media Market Dynamics, Revenue Models, Cost Structures, Media Business Strategies, Content Monetization |
| MBAS 7001 | Business Communication & Negotiation | Skill Enhancement | 2 | Verbal Communication, Written Communication, Presentation Skills, Negotiation Strategies, Intercultural Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAD 7002 | Business Research Methods | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| MBAD 7006 | Business Analytics for Management | Core | 3 | Data Visualization, Predictive Analytics, Descriptive Analytics, Prescriptive Analytics, Data-driven Decision Making |
| MBAD 7007 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Company Law, Consumer Protection Act, Intellectual Property Rights, Cyber Laws |
| MBAD 7008 | Strategic Management | Core | 3 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Competitive Advantage |
| MBAM 7003 | Content Creation & Production Management | Core Specialization | 3 | Content Development, Pre-Production, Production Process, Post-Production, Production Budgeting |
| MBAM 7004 | Media Marketing & Branding | Core Specialization | 3 | Media Marketing Mix, Audience Analysis, Brand Building in Media, Promotional Strategies, Market Research |
| MBAM 7005 | Digital Media Strategies & Monetization | Core Specialization | 3 | Digital Content Ecosystem, Social Media Marketing, SEO/SEM, Analytics & Metrics, Digital Revenue Models |
| MBAM 7006 | Live Entertainment Management | Core Specialization | 3 | Event Planning, Venue Management, Logistics & Operations, Ticketing & Sponsorship, Risk Management |
| MBAS 7002 | Leadership & Change Management | Skill Enhancement | 2 | Leadership Theories, Team Building, Organizational Culture, Change Models, Resistance to Change |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAD 8001 | Project Management | Core | 3 | Project Life Cycle, Project Planning, Scheduling Techniques, Risk Management, Project Execution and Control |
| MBAM 8001 | Media Distribution & Exhibition | Core Specialization | 3 | Distribution Channels, Exhibition Formats, Content Licensing, Platform Partnerships, Audience Reach |
| MBAM 8002 | Intellectual Property Rights in M&E | Core Specialization | 3 | Copyright Law, Trademark Law, Patent Rights, IPR Protection, Licensing and Royalties |
| MBAM 8003 | Global Media Business | Core Specialization | 3 | International Media Markets, Cross-Cultural Management, Global Content Strategies, International Regulations, Emerging Markets |
| MBAM 8004 | Media Entrepreneurship & Innovation | Core Specialization | 3 | Startup Ecosystem, Business Plan Development, Venture Capital, Innovation Strategies, Lean Startup Methodologies |
| MBAM 8005 | Film Marketing & Distribution | Elective Specialization | 3 | Film Marketing Strategies, Film Distribution Models, Box Office Analytics, Digital Release Strategies, Festival Circuit Management |
| MBAM 8006 | TV Production & Broadcast Management | Elective Specialization | 3 | TV Production Process, Broadcast Operations, Content Scheduling, Audience Measurement, Regulatory Compliance |
| MBAM 8007 | Sports Marketing & Management | Elective Specialization | 3 | Sports Marketing Mix, Sports Sponsorship, Athlete Management, Event Operations, Sports Broadcasting |
| MBAM 8008 | Advertising & Public Relations Management | Elective Specialization | 3 | Advertising Campaign Planning, Media Buying, PR Strategies, Crisis Communication, Brand Reputation Management |
| MBAM 8009 | Event Planning & Management | Elective Specialization | 3 | Event Concept Development, Budgeting and Logistics, Vendor Management, Marketing Events, Post-Event Evaluation |
| MBAS 8001 | Ethics, Governance & Sustainability | Skill Enhancement | 2 | Ethical Theories, Corporate Governance, Social Responsibility, Sustainable Business Practices, CSR Initiatives |
| MBAP 8001 | Summer Internship Project | Project | 4 | Industry Exposure, Problem Identification, Project Execution, Data Analysis, Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAS 8002 | Cross Cultural Management | Skill Enhancement | 2 | Cultural Dimensions, Intercultural Communication, Global Team Management, Cultural Adaptability, Negotiating Across Cultures |
| MBAM 8010 | Media Finance & Investments | Core Specialization | 3 | Financial Markets, Investment Analysis, Funding Media Ventures, Valuation Models, Risk Management in M&E |
| MBAM 8011 | New Age Media & Technology | Core Specialization | 3 | Emerging Technologies, AI in Media, Virtual & Augmented Reality, Blockchain in M&E, Future of Content Consumption |
| MBAM 8012 | Gaming & Animation Management | Elective Specialization | 3 | Game Development Process, Animation Pipeline, Monetization in Gaming, Esports Management, Interactive Media |
| MBAM 8013 | Music Business Management | Elective Specialization | 3 | Music Industry Structure, Artist Management, Music Publishing, Digital Music Distribution, Live Music Events |
| MBAM 8014 | Celebrity & Talent Management | Elective Specialization | 3 | Talent Scouting, Contract Negotiation, Brand Endorsements, Image Management, Legal Aspects of Talent Management |
| MBAM 8015 | Creative Writing & Storytelling for Media | Elective Specialization | 3 | Narrative Structures, Character Development, Screenplay Writing, Digital Storytelling, Audience Engagement |
| MBAM 8016 | Media Policy & Regulation | Elective Specialization | 3 | Media Laws, Broadcasting Regulations, Digital Content Governance, Censorship and Ethics, Government Policies |
| MBAP 8002 | Dissertation | Project | 8 | Research Proposal, Literature Review, Methodology, Data Analysis and Interpretation, Thesis Writing |
