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BBA in Entrepreneurship at GITAM, Gandhi Institute of Technology and Management
Visakhapatnam, Andhra Pradesh
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About the Specialization
What is Entrepreneurship at GITAM, Gandhi Institute of Technology and Management Visakhapatnam?
This Entrepreneurship program at GITAM University focuses on cultivating innovative thinking and practical skills required to launch and scale new ventures. It emphasizes understanding the dynamics of Indian markets, identifying opportunities, and developing robust business models. The curriculum integrates core business principles with specialized knowledge in startup management and venture finance, preparing students for the evolving entrepreneurial landscape in India.
Who Should Apply?
This program is ideal for aspiring entrepreneurs keen to start their own businesses, individuals from business families looking to innovate or manage their legacy, and professionals seeking to develop an entrepreneurial mindset for intrapreneurial roles within larger Indian corporations. Fresh graduates with a strong drive for innovation and problem-solving will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths as startup founders, venture capitalists, business consultants, or innovation managers in Indian companies. Entry-level salaries typically range from INR 4-7 LPA, with significant growth potential up to INR 15-25+ LPA for experienced entrepreneurs. The program also fosters skills for becoming successful social entrepreneurs and contributing to India''''s startup ecosystem.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Focus on excelling in core business subjects like Accounting, Economics, and Management. These fundamentals are crucial for any entrepreneurial venture. Engage in case studies to understand real-world business challenges and solutions.
Tools & Resources
Textbooks, GITAM''''s Library resources, online business news portals like Livemint and Economic Times, case study discussions
Career Connection
A solid understanding of business fundamentals is essential for creating viable business plans and making sound financial and operational decisions for a startup.
Develop Foundational Professional Skills- (Semester 1-2)
Actively participate in communication workshops and professional skills training provided by the university. Focus on improving presentation skills, teamwork, and basic networking. Join student clubs related to entrepreneurship or debate.
Tools & Resources
GITAM''''s Career Guidance Cell, toastmasters clubs, student entrepreneurship cells, LinkedIn for professional networking
Career Connection
Effective communication and professional demeanor are vital for pitching ideas, securing funding, and building a strong team and network in the startup world.
Explore Business Ideas and Problem Solving- (Semester 1-2)
Start observing local markets and identifying unmet needs or inefficiencies. Engage in brainstorming sessions with peers and faculty to generate initial business ideas. Attend introductory workshops on design thinking if available.
Tools & Resources
Newspaper articles, local market visits, online ideation platforms, simple observation and discussion
Career Connection
Early exposure to problem identification and idea generation hones the entrepreneurial mindset, laying the groundwork for future venture creation.
Intermediate Stage
Engage in Practical Entrepreneurial Projects- (Semester 3-4)
Actively participate in entrepreneurial events, hackathons, and startup competitions. Apply classroom knowledge of business models and market research to develop mini-projects or prototypes. Seek mentorship from faculty or local entrepreneurs.
Tools & Resources
GITAM''''s Incubation Centre, local startup events, mentors from industry, Lean Canvas/Business Model Canvas templates
Career Connection
Hands-on experience in developing and pitching a business idea is invaluable for understanding the challenges and realities of launching a startup.
Network with the Startup Ecosystem- (Semester 3-5)
Attend industry seminars, guest lectures by entrepreneurs, and networking events organized by GITAM or local startup communities. Connect with founders, investors, and mentors. Build a professional network early on.
Tools & Resources
LinkedIn, GITAM Alumni Network, local entrepreneurship meetups, conferences like TiE events
Career Connection
A strong network provides access to resources, partnerships, funding opportunities, and invaluable advice crucial for entrepreneurial success in India.
Develop Specialized Skillsets- (Semester 3-5)
Deep dive into specialization electives like Entrepreneurial Management, Social Entrepreneurship, and Family Business. Consider taking online courses in digital marketing, financial modeling for startups, or basic coding to complement your BBA.
Tools & Resources
Coursera, edX, NPTEL, Udemy for supplementary courses; industry reports on specific sectors
Career Connection
Specialized knowledge and complementary skills make you more adaptable and effective, whether starting your own venture or taking up specialized roles in existing startups.
Advanced Stage
Execute a Capstone Project or Internship- (Semester 6)
Undertake a robust internship with a startup, incubation center, or a venture capital firm. If doing a project, aim to develop a detailed business plan for a real-world problem, potentially culminating in a prototype or minimum viable product (MVP).
Tools & Resources
Industry contacts, GITAM Placement Cell, startup job boards, project management software
Career Connection
Practical application of knowledge through an internship or project provides critical industry exposure and a tangible portfolio piece for future investors or employers.
Master Funding and Legal Aspects- (Semester 5-6)
Thoroughly understand venture capital, private equity, and entrepreneurial finance concepts. Learn about legal compliances, intellectual property rights, and startup registration processes in India. Prepare compelling investor pitches.
Tools & Resources
Books on startup funding, legal advisors/consultants, government startup India portal, pitch deck templates
Career Connection
Comprehensive knowledge of funding and legal frameworks is paramount for successfully raising capital and navigating the regulatory landscape for any new venture.
Refine Personal Leadership and Resilience- (Semester 5-6)
Cultivate strong leadership qualities, decision-making abilities, and resilience—key traits for entrepreneurs. Seek feedback on leadership style and work on continuous personal development to handle the uncertainties of startup life.
Tools & Resources
Leadership workshops, self-reflection, mentor feedback, biographical studies of successful entrepreneurs
Career Connection
Entrepreneurship demands strong leadership and mental fortitude. Developing these attributes prepares you for the demanding and often unpredictable journey of building a business.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 or equivalent examination with minimum 50% aggregate marks (45% for reserved category) from a recognized Central / State Board or equivalent with Mathematics / Accountancy / Economics / Computer Science / Statistics / Business Mathematics as one of the subjects.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBM 101 | Accounting for Business Decisions | Core | 4 | Introduction to Accounting, Journalizing and Ledger Posting, Preparation of Financial Statements, Depreciation Accounting, Inventory Valuation, Cash Flow Statement |
| GBM 103 | Business Mathematics | Core | 4 | Matrix Algebra, Calculus (Differentiation & Integration), Financial Mathematics (Interest, Annuity), Linear Programming, Set Theory, Functions and Graphs |
| GBM 105 | Organizational Behavior | Core | 4 | Introduction to OB, Individual Behavior (Perception, Learning), Personality and Values, Group Dynamics and Team Building, Motivation Theories, Leadership and Power |
| GBM 107 | Business Communication | Core | 3 | Fundamentals of Communication, Verbal and Non-verbal Communication, Written Communication (Letters, Memos), Report Writing, Presentation Skills, Digital Communication |
| GBM 109 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Indicators |
| GBM 121 | Life Skills | AEC | 2 | Self-awareness and Personal Development, Time Management and Goal Setting, Interpersonal Skills, Critical Thinking and Problem Solving, Stress Management, Professional Etiquette |
| GBM 123 | Computer Applications for Business | SEC | 2 | Introduction to IT for Business, MS Office Suite (Word, Excel, PowerPoint), Data Analysis with Spreadsheets, Database Management Basics, Internet and E-commerce Fundamentals, Cyber Security Awareness |
| GBM 125 | Professional Skills – I | SEC | 2 | Resume Building, Interview Preparation, Group Discussion Techniques, Personal Grooming, Teamwork Skills, Basic Communication Strategies |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBM 102 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability Theory, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| GBM 104 | Principles of Marketing | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle, Marketing Mix (4 Ps) |
| GBM 106 | Environmental Studies | AEC | 2 | Natural Resources, Ecosystems and Biodiversity, Environmental Pollution, Social Issues and the Environment, Environmental Ethics, Sustainable Development |
| GBM 108 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law Basics, Intellectual Property Rights |
| GBM 110 | Principles of Management | Core | 4 | Nature and Scope of Management, Planning and Decision Making, Organizing and Departmentation, Staffing and HR Functions, Directing and Motivation, Controlling and Coordination |
| GBM 120 | Research Methodology and Data Analysis | SEC | 2 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Techniques, Report Writing |
| GBM 122 | Professional Skills – II | SEC | 2 | Advanced Communication Skills, Public Speaking, Networking Skills, Conflict Resolution, Emotional Intelligence, Negotiation Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBM 201 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Dividend Policy |
| GBM 203 | Human Resource Management | Core | 4 | Role of HRM, HR Planning and Recruitment, Selection and Induction, Training and Development, Performance Appraisal, Compensation Management |
| GBM 205 | Operations Management | Core | 4 | Introduction to Operations Management, Process Design and Layout, Capacity Planning, Inventory Management, Quality Management, Supply Chain Planning |
| GBM 207 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Visualization, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Tools for Business Analytics |
| GBE 201 | Entrepreneurial Management | Specialization Elective | 3 | Concepts of Entrepreneurship, Creativity and Opportunity Identification, Business Idea Generation, Business Model Canvas, Forms of Business Ownership, Legal and Ethical Aspects for Startups |
| GBM 221 | Design Thinking | SEC | 2 | Introduction to Design Thinking, Empathize and Define, Ideate and Prototype, Test and Implement, Design Thinking Tools, Applications in Business |
| GBM 223 | Professional Skills – III | SEC | 2 | Decision Making Skills, Problem-Solving Techniques, Creative Thinking, Time Management Strategies, Critical Analysis, Goal Setting and Execution |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBM 202 | Supply Chain Management | Core | 4 | Introduction to SCM, Supply Chain Network Design, Logistics Management, Inventory and Warehousing, Transportation, Global Supply Chain Management |
| GBM 204 | International Business | Core | 4 | Globalization and IB, Theories of International Trade, Foreign Exchange Markets, International Marketing, International Financial Management, Global Business Strategy |
| GBM 206 | Management Information Systems | Core | 4 | Role of MIS in Business, Information Systems Components, Database Management Systems, Enterprise Systems (ERP, CRM), E-business and E-commerce, IT Security and Ethics |
| GBM 208 | Services Marketing | Core | 4 | Nature of Services, Service Quality Models, Customer Expectations and Perceptions, Service Design and Development, Managing Service Encounters, Marketing Mix for Services (7 Ps) |
| GBE 202 | Social Entrepreneurship | Specialization Elective | 3 | Introduction to Social Entrepreneurship, Social Enterprise Models, Impact Measurement, Funding Social Ventures, Scaling Social Impact, Challenges in Social Entrepreneurship |
| GBE 204 | Family Business Management | Specialization Elective | 3 | Characteristics of Family Businesses, Succession Planning, Governance in Family Business, Conflict Management in Family Firms, Professionalization of Family Business, Growth Strategies for Family Businesses |
| GBM 222 | Professional Skills – IV | SEC | 2 | Leadership Styles and Qualities, Team Leadership, Mentoring and Coaching, Performance Management, Delegation Skills, Strategic Thinking |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBM 301 | Business Ethics and Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility, Concept of Corporate Governance, Board of Directors and Stakeholders, Regulatory Framework for Governance |
| GBM 303 | Strategic Management | Core | 4 | Nature of Strategic Management, Environmental Analysis (SWOT, PESTEL), Strategy Formulation (Corporate, Business), Strategy Implementation, Strategic Control and Evaluation, Global Strategic Management |
| GBM 305 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Risk Management in Projects, Project Monitoring and Control |
| GBE 301 | New Venture Planning and Creation | Specialization Elective | 3 | Lean Startup Methodology, Market Research for New Ventures, Developing a Business Plan, Product/Service Development, Go-to-Market Strategy, Pitching to Investors |
| GBE 303 | Venture Capital and Private Equity | Specialization Elective | 3 | Introduction to VC and PE, Sources of Startup Funding, Valuation of New Ventures, Deal Structuring, Due Diligence, Exits and Liquidation |
| GBE 305 | Entrepreneurial Finance | Specialization Elective | 3 | Financial Planning for Startups, Sources of Capital for Entrepreneurs, Financial Projections, Managing Cash Flow in New Ventures, Bootstrapping Strategies, Debt vs. Equity Financing |
| GBM 321 | Professional Skills – V | SEC | 2 | Innovation Management, Creativity in Business, Change Management, Cross-Cultural Communication, Global Business Etiquette, Crisis Management |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBM 302 | Innovation and Creativity | Core | 4 | Concepts of Innovation, Sources of Innovation, Innovation Process, Tools for Creative Thinking, Open Innovation, Managing Innovation in Organizations |
| GBM 320 | Internship/Project | Project | 6 | Problem Identification, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing, Presentation and Viva-Voce |
| GBE 302 | Digital Entrepreneurship | Specialization Elective | 3 | Basics of Digital Business Models, E-commerce Strategies, Digital Marketing for Startups, Leveraging Social Media, Web Analytics and SEO, Cyber Laws and Ethics in Digital Business |
| GBE 304 | Technology Commercialization | Specialization Elective | 3 | Identifying Commercialization Opportunities, Intellectual Property Rights Management, Technology Licensing and Transfer, Market Entry Strategies for Tech Products, Funding for Tech Ventures, Challenges in Tech Commercialization |
| GBE 306 | Startup Ecosystems and Policies | Specialization Elective | 3 | Understanding Startup Ecosystems, Role of Incubators and Accelerators, Government Policies for Startups in India, Startup Funding Landscape in India, Mentorship and Networking, Global Startup Hubs |
