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BBA in Human Resources at GITAM, Gandhi Institute of Technology and Management
Visakhapatnam, Andhra Pradesh
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About the Specialization
What is Human Resources at GITAM, Gandhi Institute of Technology and Management Visakhapatnam?
This Human Resources Management program at GITAM, Visakhapatnam, focuses on developing professionals equipped with strategic HR competencies crucial for the evolving Indian business landscape. The curriculum integrates core management principles with advanced HR functions, emphasizing talent acquisition, development, compensation, and industrial relations, aligning with the dynamic demands of Indian industries.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into HR roles in diverse sectors, aspiring HR managers looking to enhance their strategic understanding, and working professionals aiming to specialize or transition into human resource management. It targets individuals passionate about people management, organizational development, and fostering a productive work environment.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding careers as HR Managers, Talent Acquisition Specialists, Compensation and Benefits Analysts, or HR Business Partners within Indian and multinational companies. Entry-level salaries typically range from INR 4-6 lakhs per annum, with significant growth trajectories for experienced professionals, often aligning with certifications like SHRM-CP or PHR.
Student Success Practices
Foundation Stage
Cultivate Core Business Acumen- (Semester 1-2)
Actively engage with subjects like Principles of Management, Business Economics, and Financial Accounting. Focus on understanding the interdependencies of business functions and how they influence HR strategies.
Tools & Resources
The Economic Times, Business Standard, Coursera, edX
Career Connection
A strong business foundation is critical for future HR professionals to understand organizational goals and align HR strategies effectively.
Enhance Communication & Analytical Skills- (Semester 1-2)
Prioritize developing strong verbal and written communication through assignments, presentations, and group discussions. Practice basic data analysis using tools like MS Excel from Business Statistics courses.
Tools & Resources
College debate clubs, Public speaking workshops, MS Excel tutorials, Study groups
Career Connection
Effective communication is paramount for HR roles, and analytical skills are essential for making data-driven decisions and presenting findings.
Engage in Peer Learning & Networking- (Semester 1-2)
Form study groups to discuss complex topics and work on projects collaboratively. Attend introductory workshops or webinars on current business trends to broaden your perspective.
Tools & Resources
College library resources, Online forums, LinkedIn, Internal college clubs
Career Connection
Building a network early helps in understanding diverse perspectives, fostering collaboration, and opening doors for future opportunities.
Intermediate Stage
Deepen HR Foundational Knowledge- (Semester 3-5)
Thoroughly grasp core HR subjects like Human Resource Management, Organizational Behavior, and delve into the initial specialization electives such as Performance Management and Training and Development.
Tools & Resources
K. Aswathappa''''s HRM textbook, HR journals, NHRD Network, HR conclaves
Career Connection
A robust understanding of HR principles is non-negotiable for specialization and effective problem-solving in real-world HR scenarios.
Seek Practical Exposure through Internships/Projects- (Semester 4-5)
Actively look for short-term internships, volunteer for HR-related college events, or undertake mini-projects to apply theoretical knowledge in areas like recruitment, training support, or employee engagement.
Tools & Resources
College placement cell, Internshala, LinkedIn Jobs, Faculty mentors
Career Connection
Hands-on experience is crucial for understanding industry practices, building a professional resume, and making informed career choices.
Develop Software Proficiency for HR- (Semester 4-5)
Start learning HRIS software basics (e.g., SAP HCM, Oracle HRMS) or widely used enterprise resource planning (ERP) modules relevant to HR, along with advanced Excel for HR analytics.
Tools & Resources
Online tutorials (YouTube, Udemy), Trial versions of HR software, Advanced Excel courses, HR tech workshops
Career Connection
Proficiency in HR technology is a key differentiator in the modern HR landscape, making candidates highly employable and efficient.
Advanced Stage
Intensify Specialization & Research- (Semester 6)
Focus deeply on advanced HR electives like Global HRM, HR Analytics, and Talent Acquisition. Undertake the capstone Project Work with a strong HR focus, applying research methods to real-world HR challenges.
Tools & Resources
Advanced HR certifications (e.g., NHRD programs), Academic research papers, Industry reports, Faculty guidance
Career Connection
Specialization builds expertise, making graduates desirable for specific HR functions and demonstrating research capabilities to potential employers.
Excel in Internship for Real-world Experience- (Semester 6)
Leverage the mandatory internship to gain comprehensive real-world HR experience. Seek out challenging assignments, network with HR professionals, and contribute meaningfully to the organization''''s HR objectives.
Tools & Resources
Mentors within the organization, LinkedIn for professional networking, Documentation of achievements and learnings
Career Connection
A successful internship often leads to pre-placement offers or strong referrals, significantly boosting placement prospects and career launch.
Master Interview & Placement Readiness- (Semester 6)
Actively participate in mock interviews, group discussions, and resume-building workshops. Stay updated on current affairs, HR trends, and company-specific knowledge relevant to target organizations and roles.
Tools & Resources
College placement cell, Career counselors, Online interview preparation platforms (e.g., Glassdoor, Naukri.com), Peer feedback
Career Connection
Polished interview skills and a strong understanding of the job market are crucial for securing desired entry-level HR positions and accelerating career entry.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 with a minimum of 50% aggregate marks or equivalent grade from a recognized Board.
Duration: 3 years (6 semesters)
Credits: 113 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GEL101 | Communication Skills | Foundation | 3 | Communication Process, Verbal Communication, Non-Verbal Communication, Written Communication, Presentation Skills, Group Discussion |
| GBF101 | Principles of Management | Foundation | 3 | Nature & Scope of Management, Planning & Decision Making, Organizing, Staffing, Directing & Leadership, Controlling |
| GBF102 | Business Economics | Foundation | 3 | Basic Economic Problems, Demand and Supply Analysis, Production Analysis, Market Structures, Macroeconomics & Business Environment, National Income |
| GBF103 | Business Mathematics | Foundation | 3 | Linear & Quadratic Equations, Matrices & Determinants, Calculus (Differentiation), Simple & Compound Interest, Ratio & Proportion |
| GBF104 | Financial Accounting | Foundation | 3 | Introduction to Accounting, Accounting Process, Financial Statements, Depreciation, Inventories, Analysis of Financial Statements |
| GBF105 | Information Systems for Business | Foundation | 3 | Introduction to IS, Hardware & Software, Database Management, Networking, E-Business, IT Security |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GEL102 | Environmental Studies | Foundation | 3 | Natural Resources, Ecosystems, Biodiversity, Environmental Pollution, Social Issues and Environment, Environmental Ethics |
| GBC201 | Organizational Behavior | Core | 3 | Introduction to OB, Perception & Learning, Personality & Attitudes, Motivation, Group Dynamics, Leadership & Power |
| GBC202 | Business Statistics | Core | 3 | Data Collection & Presentation, Measures of Central Tendency, Measures of Dispersion, Probability, Sampling & Estimation, Hypothesis Testing |
| GBC203 | Marketing Management | Core | 3 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Product Decisions, Pricing & Promotion |
| GBC204 | Cost and Management Accounting | Core | 3 | Cost Concepts, Cost Sheet, Marginal Costing, Budgetary Control, Standard Costing, Activity Based Costing |
| GBC205 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law, Cyber Law |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GEL103 | Indian Constitution | Foundation | 3 | Preamble & Fundamental Rights, Directive Principles, Union & State Governments, Judiciary, Local Self-Government, Constitutional Amendments |
| GBC301 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning, Job Analysis & Design, Recruitment & Selection, Performance Appraisal, Compensation |
| GBC302 | Production and Operations Management | Core | 3 | Introduction to POM, Product Design & Process Selection, Facility Location & Layout, Inventory Management, Quality Management, Project Management |
| GBC303 | Business Research Methods | Core | 3 | Introduction to Research, Research Design, Data Collection, Sampling, Data Analysis, Report Writing |
| GBC304 | Financial Management | Core | 3 | Introduction to FM, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| GBS301 | Business Analytics | Skill Enhancement Course (SEC) | 3 | Introduction to BA, Data Mining, Predictive Analytics, Prescriptive Analytics, Big Data, Ethical Considerations in BA |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBC401 | International Business Management | Core | 3 | Introduction to IBM, Theories of IB, Global Trade Environment, Foreign Exchange Management, Global Marketing, International HRM |
| GBC402 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process, Business Idea Generation, Business Plan, Sources of Finance, Government Support |
| GBC403 | Digital Marketing | Core | 3 | Introduction to DM, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Marketing, Email Marketing |
| GBS401 | Supply Chain Management | Core | 3 | Introduction to SCM, Logistics Management, Inventory Management, Transportation, Warehousing, Global SCM |
| GBH401 | Data Visualization | Skill Enhancement Course (SEC) | 2 | Introduction to DV, Principles of DV, Chart Types, Tools (e.g., Tableau, Power BI), Storytelling with Data, Dashboards |
| GBH402 | Presentation Skills | Skill Enhancement Course (SEC) | 2 | Planning a Presentation, Structuring Content, Visual Aids, Delivery Techniques, Handling Questions, Audience Engagement |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GEL104 | Indian Culture and Heritage | Foundation | 3 | Indian Values, Art & Architecture, Religions of India, Traditional Knowledge, Festivals, Cultural Diversity |
| GBC501 | Management Information Systems | Core | 3 | Introduction to MIS, Information Systems Development, Enterprise Systems, Decision Support Systems, E-commerce, IT Strategy |
| GBE501 | Performance Management | Elective (HR Specialization) | 3 | Introduction to PM, Performance Planning, Performance Appraisal Systems, Feedback & Coaching, Reward Management, Legal Issues in PM |
| GBE502 | Training and Development | Elective (HR Specialization) | 3 | T&D Process, Needs Assessment, Program Design, Training Methods, Evaluation of T&D, Employee Development |
| GBE503 | Compensation and Benefits Management | Elective (HR Specialization) | 3 | Wage & Salary Administration, Compensation Structure, Incentive Plans, Employee Benefits, Executive Compensation, Legal Aspects of Compensation |
| GBE504 | Industrial Relations and Labour Laws | Elective (HR Specialization) | 3 | Industrial Relations System, Trade Unions, Collective Bargaining, Industrial Disputes, Labour Welfare, Indian Labour Laws |
| GBS501 | Project Work | Project | 6 | Project Identification, Research Design, Data Collection, Data Analysis, Report Writing, Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GBC601 | Strategic Management | Core | 3 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance |
| GBE601 | Human Resource Planning | Elective (HR Specialization) | 3 | HRP Process, Demand & Supply Forecasting, HR Information Systems, Retention Strategies, Downsizing & Rightsizing, Succession Planning |
| GBE602 | Talent Acquisition and Management | Elective (HR Specialization) | 3 | Talent Management Framework, Workforce Planning, Recruitment Strategies, Selection Methods, Onboarding, Employer Branding |
| GBE603 | Global Human Resource Management | Elective (HR Specialization) | 3 | Introduction to GHRM, Cross-Cultural Management, International Recruitment, Expatriate Management, Global Compensation, International Labour Relations |
| GBE604 | HR Analytics | Elective (HR Specialization) | 3 | Introduction to HR Analytics, Data Collection & Metrics, Statistical Tools in HR, Predictive HR Models, Workforce Planning Analytics, Ethical Issues in HR Analytics |
| GBS601 | Internship | Internship | 10 | Internship Report, Practical Experience, Industry Exposure, Skill Application, Professional Development |
