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BBA in General at GITAM, Gandhi Institute of Technology and Management
Visakhapatnam, Andhra Pradesh
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About the Specialization
What is General at GITAM, Gandhi Institute of Technology and Management Visakhapatnam?
This General BBA program at GITAM (Deemed to be University) focuses on providing a holistic understanding of business functions essential for success in the Indian corporate landscape. It emphasizes foundational knowledge across management, marketing, finance, and human resources, preparing graduates for diverse roles. The curriculum is designed to meet the evolving demands of various industries in India, fostering adaptable and competent business professionals.
Who Should Apply?
This program is ideal for recent 10+2 graduates aspiring for entry-level managerial positions across different sectors in India. It also suits individuals seeking a broad business education before pursuing specialized postgraduate studies. Aspiring entrepreneurs can benefit from the foundational business knowledge, while those looking to enhance their analytical and communication skills for varied professional roles will find it particularly valuable.
Why Choose This Course?
Graduates of this program can expect to secure roles such as Management Trainees, Marketing Executives, Financial Analysts, or HR Assistants in Indian companies, with entry-level salaries typically ranging from INR 3-5 LPA, growing significantly with experience. The broad-based curriculum provides a solid foundation for further specialization via MBA programs and aligns with industry requirements for certifications in areas like digital marketing or financial planning.
Student Success Practices
Foundation Stage
Build a Strong Conceptual Foundation- (Semester 1-2)
Focus on understanding core business concepts from subjects like Principles of Management, Business Economics, and Financial Accounting. Regularly review class notes, utilize recommended textbooks, and participate in tutorials to clarify doubts and solidify understanding.
Tools & Resources
University library resources, online platforms like Coursera/edX for foundational courses, peer study groups
Career Connection
A strong grasp of fundamentals is crucial for interviews and forms the base for advanced subjects and problem-solving in any business role.
Enhance Communication & Digital Literacy- (Semester 1-2)
Actively participate in presentations and group discussions from English for Communication and Business Communication. Practice using MS Office tools covered in Business Computing and Data Analytics using Spreadsheets for effective data handling and presentation.
Tools & Resources
Microsoft PowerPoint, Excel, online grammar checkers, Toastmasters clubs (if available), LinkedIn Learning
Career Connection
Excellent communication and digital skills are non-negotiable for success in any modern Indian workplace, improving networking and job application success.
Engage in Extracurriculars for Holistic Development- (Semester 1-2)
Join college clubs (e.g., debate, finance, marketing) or volunteer for campus events. This helps in developing leadership, teamwork, and organizational skills beyond academics, which are highly valued by Indian recruiters and foster a well-rounded personality.
Tools & Resources
College student clubs, event organizing committees, NSS/NCC
Career Connection
Demonstrates initiative, soft skills, and leadership potential, making students more attractive candidates for internships and placements.
Intermediate Stage
Seek Early Industry Exposure through Internships- (Semester 3-4 summers)
Proactively look for summer internships or part-time roles related to your areas of interest (e.g., marketing, finance, HR). Even short-term projects offer valuable practical experience and industry insights in the Indian context, enhancing employability.
Tools & Resources
College placement cell, LinkedIn, Internshala, company career pages
Career Connection
Practical experience significantly boosts resume value, helps identify career paths, and often leads to pre-placement offers, especially in the competitive Indian market.
Develop Analytical Skills with Practical Tools- (Semester 3-5)
Focus on applying concepts from Research Methodology, Financial Management, and Business Analytics using R. Work on case studies, data analysis projects, and simulations to hone problem-solving and decision-making abilities relevant to business scenarios.
Tools & Resources
R Studio, Excel, business case studies, data sets from Kaggle/UCI Machine Learning Repository
Career Connection
Strong analytical skills are highly sought after by Indian companies for roles in consulting, market research, and financial analysis, opening up diverse opportunities.
Participate in Inter-Collegiate Competitions- (Semester 3-5)
Engage in business quizzes, case study competitions, marketing challenges, or entrepreneurship events. This helps in applying theoretical knowledge, testing skills under pressure, and networking with peers from other institutions and industry professionals.
Tools & Resources
Event notices from college/other institutions, online competition platforms like Dare2Compete
Career Connection
Builds a competitive profile, showcases problem-solving abilities, and can lead to recognition and networking opportunities with industry professionals.
Advanced Stage
Intensive Placement Preparation- (Semester 6)
Start preparing for campus placements by attending mock interviews, group discussion sessions, and resume-building workshops. Focus on aptitude tests, technical rounds related to your elective choices, and HR interviews to maximize success.
Tools & Resources
Placement cell resources, online aptitude test platforms (e.g., Indiabix), mock interview platforms, company-specific preparation guides
Career Connection
Directly impacts securing desirable job offers from top recruiters in India by enhancing readiness and confidence.
Undertake a Comprehensive Major Project- (Semester 6)
Select a challenging major project that allows for in-depth application of learned concepts, potentially addressing a real-world business problem. Focus on robust research, data analysis, and professional report writing to demonstrate expertise.
Tools & Resources
Research databases, industry reports, faculty mentors, statistical software
Career Connection
A strong project demonstrates problem-solving capabilities, domain expertise, and serves as a significant talking point in job interviews, showcasing practical skills.
Network Strategically with Alumni and Professionals- (Semester 6 and beyond)
Leverage GITAM''''s alumni network and attend industry seminars or conferences. Build professional connections on platforms like LinkedIn. Seek mentorship and gain insights into career trajectories and industry trends in India to broaden your horizons.
Tools & Resources
LinkedIn, alumni platforms, industry events, professional associations like AIMA
Career Connection
Opens doors to hidden job opportunities, mentorship, career guidance, and enhances visibility within the chosen industry, proving invaluable for career growth.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 examination with minimum 50% aggregate marks (or 5.0 CGPA on a 10-point scale) or its equivalent examination in any discipline from a recognized central / state board/institution/university.
Duration: 3 years (6 semesters)
Credits: 120 Credits
Assessment: Internal: 40%, External: 60% (for most theory courses)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GE101 | English for Communication | Ability Enhancement Course (AEC) | 3 | Fundamentals of Communication, Reading Comprehension, Writing Skills, Presentation Skills, Soft Skills for Workplace |
| GE103 | Environmental Studies | Ability Enhancement Course (AEC) | 3 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Climate Change and Global Warming, Sustainable Development |
| BM101 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Probability Theory, Sampling Methods, Correlation and Regression |
| BM103 | Principles of Management | Core | 4 | Evolution of Management Thought, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination |
| BM105 | Business Communication | Core | 3 | Communication Process, Verbal and Non-verbal Communication, Written Business Communication, Oral Presentation Skills, Intercultural Communication |
| BM107 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Consumer Behavior, Production and Cost Analysis, Market Structures, Macroeconomic Indicators |
| BM151 | Business Computing | Core | 3 | Fundamentals of Computers, Operating Systems, MS Word for Business, MS PowerPoint for Presentations, Internet and E-commerce Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GE102 | Soft Skills | Ability Enhancement Course (AEC) | 3 | Self-awareness and Self-management, Interpersonal Skills and Teamwork, Time Management and Stress Management, Decision Making and Problem Solving, Leadership and Motivation |
| BM102 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance and Adjustments, Preparation of Financial Statements, Depreciation Accounting, Company Final Accounts |
| BM104 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer and Business Markets, Market Segmentation and Targeting, Product, Price, Place, Promotion Decisions |
| BM106 | Organizational Behavior | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Leadership and Power, Group Dynamics and Teamwork, Organizational Culture and Change |
| BM108 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Negotiable Instruments Act, Company Law Overview |
| BM152 | Data Analytics using Spreadsheets | Core | 3 | Introduction to Data Analytics, Excel Functions for Data Analysis, Data Visualization in Excel, Pivot Tables and Charts, Basic Statistical Tools in Excel |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GE201 | Indian Constitution | Ability Enhancement Course (AEC) | 2 | Making of the Indian Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Governments, Judiciary and Electoral System |
| BM201 | Corporate Accounting | Core | 4 | Accounting for Share Capital, Accounting for Debentures, Valuation of Goodwill and Shares, Amalgamation and Absorption, Consolidated Financial Statements |
| BM203 | Human Resource Management | Core | 4 | Role and Functions of HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BM205 | Research Methodology | Core | 4 | Nature and Scope of Research, Research Design and Types, Sampling Techniques, Data Collection Methods, Data Analysis and Interpretation |
| BM207 | Financial Management | Core | 4 | Goals of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| BM251 | E-Commerce and Digital Marketing | Core | 3 | Introduction to E-Commerce, E-Commerce Business Models, Digital Marketing Fundamentals, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BM202 | Cost Accounting | Core | 4 | Cost Concepts and Classifications, Cost Sheet Preparation, Material and Labor Costing, Overhead Allocation and Absorption, Budgetary Control and Variance Analysis |
| BM204 | Operations Management | Core | 4 | Introduction to Operations Management, Process Design and Layout, Inventory Management, Quality Management and TQM, Supply Chain Management |
| BM206 | Entrepreneurship | Core | 4 | Concept of Entrepreneurship, Business Idea Generation, Business Plan Preparation, Funding for Start-ups, Legal Aspects of Business |
| BM208 | Business Ethics and Corporate Governance | Core | 4 | Ethical Theories in Business, Ethical Dilemmas and Decision Making, Corporate Social Responsibility, Principles of Corporate Governance, Role of Board and Stakeholders |
| BM252 | Business Analytics using R | Core | 3 | Introduction to R Programming, Data Import and Manipulation in R, Descriptive Statistics with R, Data Visualization with ggplot2, Basic Predictive Modeling |
| BM291 | Summer Internship | Skill Enhancement Course (SEC) | 2 | Practical Application of Concepts, Industry Exposure and Experience, Problem Solving in Real-world Settings, Report Writing and Presentation, Networking and Professional Development |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BM301 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Project Cost Management, Project Risk Management, Project Monitoring and Control |
| BM303 | International Business | Core | 4 | Globalization and International Trade, Theories of International Trade, Foreign Exchange Markets, International Marketing Strategies, Global Human Resource Management |
| BM311 | Financial Markets and Services | Elective (Basket 1) | 4 | Indian Financial System, Money Market Instruments, Capital Market Operations, Stock Exchanges and SEBI, Mutual Funds and Investment Banking |
| BM313 | Consumer Behaviour | Elective (Basket 1) | 4 | Consumer Decision Making Process, Individual Influences on Behavior, Group Influences on Behavior, Culture and Subculture, Consumer Research |
| BM315 | Industrial Relations and Labor Laws | Elective (Basket 1) | 4 | Industrial Relations System in India, Trade Unions and Collective Bargaining, Industrial Disputes Resolution, Factories Act, 1948, Social Security Legislation |
| BM317 | Database Management System | Elective (Basket 1) | 4 | Introduction to DBMS, Relational Model and SQL, Database Design (ER Model), Normalization, Data Warehousing Concepts |
| BM312 | Investment Management | Elective (Basket 2) | 4 | Investment Environment, Risk and Return Analysis, Equity Valuation Models, Bond Valuation and Analysis, Portfolio Theory and Management |
| BM314 | Sales and Distribution Management | Elective (Basket 2) | 4 | Sales Management Principles, Sales Force Recruitment and Training, Motivation and Compensation, Designing Distribution Channels, Channel Management and Logistics |
| BM316 | Talent Management | Elective (Basket 2) | 4 | Talent Acquisition Strategies, Talent Development and Retention, Performance Management Systems, Succession Planning, Employee Engagement |
| BM318 | Business Intelligence | Elective (Basket 2) | 4 | Introduction to Business Intelligence, Data Warehousing Concepts, Data Mining Techniques, Online Analytical Processing (OLAP), Data Visualization and Dashboards |
| GE3XX | Open Elective Course | Open Elective | 3 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BM302 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning and Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| BM304 | Rural and Agri-Business Management | Core | 4 | Rural Economy in India, Rural Marketing Strategies, Agri-Input Marketing, Agricultural Production and Finance, Agri-Business Supply Chain Management |
| BM321 | Corporate Tax Planning | Elective (Basket 3) | 4 | Income Tax Act, 1961 (Corporate), Tax Planning vs. Tax Evasion, Deductions and Allowances, Capital Gains Tax, Goods and Services Tax (GST) Overview |
| BM323 | Services Marketing | Elective (Basket 3) | 4 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Process, Pricing and Promotion of Services, Customer Relationship Management (CRM) in Services |
| BM325 | Compensation Management | Elective (Basket 3) | 4 | Compensation Objectives and Strategies, Job Evaluation and Pay Structures, Incentive Schemes and Benefits, Wage and Salary Administration, Executive Compensation |
| BM327 | Enterprise Resource Planning | Elective (Basket 3) | 4 | Introduction to ERP, ERP Modules and Architecture, ERP Implementation Life Cycle, Supply Chain and CRM Integration, ERP Vendors and Future Trends |
| BM322 | Derivatives & Risk Management | Elective (Basket 4) | 4 | Introduction to Derivatives, Futures Contracts, Options Contracts, Swaps and Other Derivatives, Hedging Strategies and Risk Management |
| BM324 | Retail Management | Elective (Basket 4) | 4 | Introduction to Retailing, Retail Formats and Theories, Merchandising and Category Management, Store Operations and Layout, Retail Marketing and E-tailing |
| BM326 | Performance Management | Elective (Basket 4) | 4 | Concept and Process of Performance Management, Goal Setting and Performance Planning, Performance Appraisal Methods, Feedback and Coaching, Performance Improvement Plans |
| BM328 | Supply Chain Analytics | Elective (Basket 4) | 4 | Introduction to Supply Chain Analytics, Demand Forecasting in SCM, Inventory Optimization, Logistics Analytics and Transportation, Network Design and Optimization |
| BM391 | Major Project | Skill Enhancement Course (SEC) | 4 | Problem Identification and Formulation, Literature Review and Research Design, Data Collection and Analysis, Report Writing and Documentation, Presentation and Viva-Voce |
