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BBA in International Business at GITAM, Gandhi Institute of Technology and Management
Visakhapatnam, Andhra Pradesh
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About the Specialization
What is International Business at GITAM, Gandhi Institute of Technology and Management Visakhapatnam?
This International Business program at Gandhi Institute of Technology and Management (GITAM), Visakhapatnam, focuses on equipping students with essential skills to navigate the complexities of global commerce. It delves into global trade policies, international finance, cross-cultural management, and marketing strategies crucial for multinational operations. India''''s growing integration into the global economy makes this specialization highly relevant, preparing graduates for roles in export-import, international finance, and global logistics.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into global trade, multinational corporations, or export-oriented businesses. It also benefits young professionals looking to upskill in international finance or global marketing. Career changers transitioning into the export-import sector or those aiming for international business development roles will find this program valuable, requiring a keen interest in global economic affairs and diverse cultures.
Why Choose This Course?
Graduates of this program can expect diverse career paths in international banking, export management, global supply chain, and international marketing within India and abroad. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning significantly more. Growth trajectories include roles like International Business Analyst, Export Manager, Global Marketing Manager, and Trade Finance Specialist, aligning with certifications like Certified International Trade Professional (CITP).
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on core subjects like Principles of Management, Business Economics, Financial Accounting, and Marketing Management. These subjects form the bedrock of all advanced business concepts. Attend all lectures, actively participate in discussions, and clarify doubts immediately.
Tools & Resources
Textbook exercises, Online tutorials (e.g., Coursera, NPTEL for foundational courses), Peer study groups, GITAM''''s library resources
Career Connection
A solid understanding of fundamentals is critical for cracking entry-level interviews and building a robust career in any business domain, including international trade.
Enhance Communication and Life Skills- (Semester 1-2)
Leverage the English for Business Communication and Life Skills courses to hone your verbal, written, and interpersonal communication. Practice public speaking, group discussions, and professional email writing. Engage in college clubs focused on debates or presentations.
Tools & Resources
Toastmasters International clubs (if available), Online resources for IELTS/TOEFL practice, Communication workshops, Mock interview sessions
Career Connection
Strong communication is paramount in international business, where negotiation and cross-cultural interaction are daily occurrences. It improves placement prospects in client-facing roles.
Develop Basic Digital Proficiency- (Semester 1-2)
Master essential computer applications like MS Excel, Word, and PowerPoint, as covered in "Computer Applications in Business." Practice data entry, basic calculations, report formatting, and presentation design. Explore basic business software functionalities.
Tools & Resources
Microsoft Office tutorials, Online data entry practice platforms, Project work requiring presentations and reports
Career Connection
Digital literacy is a non-negotiable skill for any modern business role, especially in global organizations that rely heavily on digital communication and data management.
Intermediate Stage
Deep Dive into International Business Electives- (Semester 4-5)
Systematically study the chosen International Business electives. For subjects like "International Business Environment" and "International Marketing," actively follow global economic news, trade policies, and case studies of multinational companies. Focus on understanding real-world implications.
Tools & Resources
Financial newspapers (e.g., Economic Times, Business Standard), Reputable global business news websites (Bloomberg, Wall Street Journal), Industry reports, Case study analysis groups
Career Connection
A specialized understanding directly prepares you for roles in international trade, giving you a competitive edge in job applications for global firms.
Seek Industry Exposure through Internships- (During semester breaks or part-time during Semesters 3-5)
Actively search for short-term internships or live projects, particularly with export-import firms, shipping companies, or international divisions of Indian companies. Even virtual internships offer valuable experience in documentation, market research, or logistics.
Tools & Resources
College placement cell, LinkedIn, Internshala, Company career pages, Faculty network
Career Connection
Practical exposure is invaluable. It helps you apply theoretical knowledge, build industry contacts, and gain insights that are highly valued by recruiters for full-time positions.
Participate in Business Competitions & Workshops- (Semester 3-5)
Engage in inter-college business plan competitions, case study challenges, or workshops related to international trade, finance, or logistics. These activities enhance problem-solving, teamwork, and presentation skills in a competitive environment.
Tools & Resources
College clubs, Online competition platforms, Industry association events, Workshops on Incoterms or international finance
Career Connection
Participation demonstrates initiative and practical skills to potential employers, helping you stand out and develop a professional network.
Advanced Stage
Execute a High-Impact Specialization Project- (Semester 6)
Treat the "Project Work / Internship" as a capstone experience. Choose a topic directly relevant to International Business, conduct thorough research, and apply analytical skills. Aim to solve a real-world business problem or analyze a key trend in international trade.
Tools & Resources
Research databases (EBSCO, JGate), Statistical software (SPSS, R), Academic mentors, Industry contacts for data collection
Career Connection
A well-executed project demonstrates your ability to work independently, conduct research, and contribute strategically, making you a strong candidate for analyst or research roles.
Intensive Placement Preparation- (Semester 6)
Begin rigorous preparation for placements, focusing on company-specific aptitude tests, group discussions, and personal interviews. Tailor your resume and cover letters to highlight your International Business specialization and relevant projects/internships. Practice mock interviews.
Tools & Resources
Placement cell resources, Online aptitude platforms (e.g., Indiabix), Mock interview panels, Career counseling, Resume building workshops
Career Connection
Targeted preparation significantly increases your chances of securing desirable placements in international trade, banking, or consulting sectors.
Build a Professional Network- (Throughout the program, intensified in Semester 5-6)
Actively network with alumni, industry professionals, and faculty. Attend industry seminars, webinars, and conferences. Maintain an updated LinkedIn profile, connecting with professionals in your target international business fields.
Tools & Resources
LinkedIn, Professional associations (e.g., FICCI, CII for trade events), Alumni events, Guest lecture series
Career Connection
Networking opens doors to job opportunities, mentorship, and crucial industry insights that can shape your career trajectory in the long term.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 examination or equivalent examination from a recognized central / state board or its equivalent.
Duration: 3 years (6 semesters)
Credits: Minimum of 130 credits Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 10BSH101 | English for Business Communication | Core | 3 | Communication Skills, Business Correspondence, Presentation Skills, Group Discussions, Listening Skills |
| 10LSC102 | Life Skills I (Self-Esteem & Communication) | Ability Enhancement Compulsory Course | 2 | Self-Awareness, Goal Setting, Time Management, Stress Management, Interpersonal Skills |
| 10BSB103 | Principles of Management | Core | 4 | Nature of Management, Planning, Organizing, Staffing, Directing, Controlling |
| 10BSB104 | Business Economics | Core | 4 | Demand and Supply, Production Theory, Market Structures, Pricing Strategies, Macroeconomics Overview |
| 10BSB105 | Financial Accounting | Core | 4 | Accounting Concepts, Journal and Ledger, Trial Balance, Financial Statements, Depreciation |
| 10BSB106 | Computer Applications in Business | Core | 3 | Operating Systems, MS Office (Word, Excel, PowerPoint), Internet and E-mail, Data Management |
| 10BSB107 | Computer Applications in Business Lab | Lab | 1 | MS Excel for Data Analysis, MS Word for Documentation, MS PowerPoint for Presentations, Internet Usage and Email |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 10LSC201 | Life Skills II (Interpersonal Communication & Team Building) | Ability Enhancement Compulsory Course | 2 | Team Dynamics, Conflict Resolution, Leadership Skills, Negotiation, Emotional Intelligence |
| 10BSH202 | Environmental Science | Ability Enhancement Compulsory Course | 2 | Ecosystems, Biodiversity, Pollution, Renewable Energy, Environmental Management |
| 10BSB203 | Marketing Management | Core | 4 | Marketing Mix, Consumer Behavior, Market Segmentation, Product Life Cycle, Branding, Pricing |
| 10BSB204 | Business Statistics | Core | 4 | Measures of Central Tendency, Probability, Hypothesis Testing, Correlation, Regression |
| 10BSB205 | Organisational Behavior | Core | 4 | Perception, Learning, Motivation, Leadership, Group Dynamics, Organizational Culture |
| 10BSB206 | Business Law | Core | 4 | Contract Law, Sale of Goods Act, Consumer Protection, Negotiable Instruments, Company Law |
| 10BSB207 | Statistics for Business Lab | Lab | 1 | Data Analysis using Excel/SPSS, Statistical Functions, Graphical Representation, Hypothesis Testing Applications |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 10BSB301 | Business Ethics and CSR | Core | 3 | Ethical Theories, Corporate Governance, Social Responsibility, Whistleblowing, Ethical Dilemmas |
| 10BSB302 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| 10BSB303 | Production and Operations Management | Core | 4 | Production Systems, Inventory Management, Quality Control, Supply Chain, Project Management |
| 10BSB304 | Business Research Methods | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Questionnaire Design, Data Analysis Overview |
| 10BSB305 | Cost and Management Accounting | Core | 4 | Cost Concepts, Budgeting, Variance Analysis, Marginal Costing, Standard Costing |
| 10BSB306 | Open Elective I | Generic Elective | 3 | |
| 10BSB307 | Business Research Lab | Lab | 1 | SPSS/R for Data Entry, Data Cleaning, Basic Statistical Analysis, Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 10BSB401 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy, Sources of Finance |
| 10BSB402 | E-Business | Core | 3 | E-commerce Models, Online Marketing, Digital Payment Systems, Cyber Security, E-CRM |
| 10BSB403 | Entrepreneurship and Small Business Management | Core | 4 | Entrepreneurial Process, Business Plan Development, Funding Sources, Legal Aspects, Small Business Growth |
| 10BSB404 | Management Information Systems | Core | 4 | MIS Fundamentals, Database Management, Decision Support Systems, Enterprise Systems, IT Strategy |
| 10BSB405 | Supply Chain Management | Core | 4 | Supply Chain Design, Logistics, Inventory Management, Procurement, Global Supply Chains |
| 10BSB406 | Open Elective II | Generic Elective | 3 | |
| 10BSB407 | MIS Lab | Lab | 1 | Database Creation, SQL Queries, Spreadsheet Modeling, Presentation Tools for MIS |
| 10BSB441 | International Business Environment | Discipline Specific Elective - International Business | 3 | Globalization and its drivers, Economic and Political Systems, Cultural Forces in IB, International Trade Theories, Regional Economic Integration |
| 10BSB442 | International Marketing | Discipline Specific Elective - International Business | 3 | Global Marketing Research, Market Entry Strategies, Product Adaptation Decisions, Global Pricing Strategies, International Distribution Channels |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 10BSB501 | Business Policy and Strategic Management | Core | 4 | Strategic Planning Process, SWOT Analysis, Porter''''s Five Forces, Corporate Level Strategies, Strategy Implementation and Control |
| 10BSB502 | Data Analytics for Business Decisions | Core | 3 | Data Mining Concepts, Predictive Analytics, Business Intelligence Tools, Data Visualization Techniques, Decision Models |
| 10BSB503 | Data Analytics for Business Decisions Lab | Lab | 1 | Using Excel/R for Data Analysis, Regression and Classification, Dashboard Creation, Data Interpretation |
| 10BSB443 | International Financial Management | Discipline Specific Elective - International Business | 3 | Foreign Exchange Markets, Exchange Rate Theories, International Capital Budgeting, Hedging Foreign Exchange Risk, International Banking Operations |
| 10BSB444 | Export-Import Procedures and Documentation | Discipline Specific Elective - International Business | 3 | Export-Import Policy of India, Documentation in International Trade, Customs Clearance Procedures, Methods of Payment in IB, Incoterms and Marine Insurance |
| 10BSB445 | Cross Cultural Management | Discipline Specific Elective - International Business | 3 | Cultural Dimensions and Models, Intercultural Communication, Global Leadership Styles, Managing Diversity in MNCs, Expatriate Management |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 10BBP601 | Project Work / Internship | Project/Internship | 6 | Research Design and Methodology, Data Collection and Analysis, Report Writing and Presentation, Industry Problem Solving, Application of Business Knowledge |
| 10BSB446 | International Human Resource Management | Discipline Specific Elective - International Business | 3 | Global Staffing Approaches, Expatriate Compensation and Benefits, Training Global Workforce, International Labor Relations, Repatriation Strategies |
